The era of healthy consumption has arrived, with professional and high-quality products to face the "intrinsic" consumer demand of different markets and different groups of people. In the face of the increasingly fierce market environment of nutrition competition, segmented and differentiated product strategies are an important means for high-quality brands to expand their share.
In the face of the fiercely competitive nutritious food market, only brands that see the situation and change with the trend can stand out. In view of this, Aitili has always upgraded its product strategy to the core strategy, from production-driven to user-driven, specializing in product development and technological innovation, and breaking through the shackles of development with a vigorous attitude.
Recently, Atili has launched four latest models with the third generation of chelating technology, Atili- vanilla chelated organic calcium, Atili-cranberry flavor chelated natural organic iron, Aetili-Bosonberry chelated natural organic zinc, aetili -vitamin D3 drinks, grasping the development opportunity of the basic nutrition market.
Aitti strives to promote the third generation of organic chelated new products and continues to gain insight into business opportunities
Different from other similar products, Aitili calcium, iron, zinc, vitamin D3 series, with a refined formula, are the use of the third generation of chelating technology (chelation technology, that is, the use of the international leading high-pressure fluid molecular energy nano chelating technology refined, the meaning of this word is crab claw, chelate is like crab claws, clamping minerals), to differentiate the positioning, with professional quality for the public to deliver professional basic nutrition education, inform consumers, channel stores what is the real high-quality basic nutrition products.
Adtilli-vanilla chelated organic calcium, using calcium glycinate + casein phosphopeptide + calcium citrate, successfully promotes calcium absorption. Using the international forefront of chelation theory, the use of acept process and high-voltage high-frequency ultrasonic method to achieve molecular resonance frequency, a variety of extremely difficult reaction molecules for chelation, in the molecular chelating energy nano conversion equipment under the action of the formation of powder, is a major breakthrough in chelation technology, is the international leading new generation of chelated calcium!
Atili-Cranberry flavor chelated natural organic iron, rich in ferrous glycinate, elderberry juice, ferrous gluconate, fructooligosaccharides, optimized first and second generation of organic iron in the form of ferrous glycinate, smoothly increase iron absorption rate to 95%.
Atiel -Bossenberry Chelate Natural Organic Zinc, using European Bossenberry and Strawberry, the content is 6 times higher than blueberry anthocyanins, 12 times folic acid, super antioxidant; the third generation of zinc glycinate synergistic second generation zinc to increase the absorption rate by 95%, fructooligosaccharides to promote intestinal absorption more efficiently; the second generation of organic gluconate zinc easy to eat without irritation.
Adtilli - Vitamin D3 drink, 400 IU per bag, specially added fructooligosaccharides, carotene, fresh orange flavor enhances the taste.
The launch of the new product is not only an important measure on the road of aitili's differentiated practice, but also based on market insight and aiming to better empower channels.
With the continuous improvement of people's living standards, the close relationship between trace elements and human health has been widely concerned.
The growth stage of infants and young children is a period of rapid physical development, bone mass and blood volume are rapidly increasing, and it is also the core population of calcium, iron and zinc and vitamin deficiency. Nielsen data shows that the number of calcium deficiency in 0-3 years old accounts for 14.84% of every 100 children, the number of iron deficiency in 0-5 years old accounts for 65.20% of every 100 children, the number of zinc deficiency at 0-5 years old, accounting for 39.00% per 100 children, and the top five nutrients that parents pay attention to supplementing the baby include calcium, iron, zinc, and vitamin D3.
It is foreseeable that in the future, calcium, iron, zinc and vitamin D3 will be the key markets for channels and store layouts.
In addition to professional and differentiated products, Aitili can also provide a number of service support - relying on the teacher resources of Honglong Nutrition College, it provides detailed answers for consumers and the maternal and infant industry on the parenting knowledge, nutrition basis, and baby health issues that consumers care about, which can be used as a reference at any time. At the same time, offline, HOLON-VolumeKang mobile service station helps channels link members, drainage and bring accurate repurchase.
The marketing classic "Positioning" says that creating a new category is an effective way to occupy the minds of consumers. From the new products of Adtilli-Vanilla Chelated Organic Calcium, Aetili-Cranberry Flavor Chelated Natural Organic Iron, Adtilli-BosonBerry Chelated Natural Organic Zinc, Adtilli-Vitamin D3 Drinks, we can see that Atili is redefining the probiotic market under the trend of embracing consumption upgrades and changes in user demand, and achieving a new leadership in the market pattern. This also fully confirms that Aitili is a more forward-thinking brand and more worthy of channel cooperation.