On November 11 this year, Jingdong opened a super "pet powder" model for PLUS members, not only launched a thousand yuan "PLUS super subsidy" for each PLUS member, but also continued to expand the rights and interests of members, with a total of 320 "life privileges" and a 95% discount for more than 900 global big names, bringing a value of Jingdong 11.11 for PLUS members. The head of JD PLUS membership business said that 11.11 this year is expected to save more than 20 billion yuan for PLUS members in total!
Each PLUS member can receive thousands of yuan "super subsidy" Xiaomi, Huawei and other big-name provinces
During the 11.11 period this year, Jingdong will issue the "super subsidy" exclusive to PLUS users from time to time from 8 p.m. on October 28, with an average of more than 1,000 yuan per user, and this subsidy can be used across categories and stacked with other types of East coupons in Jingdong's main site, and PLUS members can log on to the PLUS channel to collect it. The "Super Subsidy" issued on October 28 can be used from 20:00 on October 31 to November 3 after receiving it.
At that time, Xiaomi MIX4 mobile phones, OnePlus 9Pro mobile phones, Honor 50SE mobile phones and other trendy good things will be able to start at prices far below the market price. For example, the daily price of 2399 yuan of honor 50SE (8GB + 128GB) bright black mobile phone, after the coupon estimated to the hand price of 2169 yuan; the daily price of 899 yuan Huawei FreeBuds4 wireless headphones, after the coupon estimated to the hand price of 649 yuan; the daily price of 5299 yuan of a plus OnePlus9Pro mobile phone, you can buy at a price of 3999 yuan.
320 life privileges 10 yuan can enjoy "freedom of life"
While bringing "hard-core subsidies" to PLUS members, JD PLUS members have also joined hands with 87 brands to add more than 120 11.11 life privileges for PLUS members, plus daily benefits, PLUS members 11.11 will enjoy 320 life privileges. Among them, more than 30 exclusive explosive rights and interests brought by 14 well-known brands such as McDonald's, Universal Studios, Pizza Hut, Burger King, Didi Chuxing, and Wanda Hotels will be officially launched on November 1.
Specifically, PLUS members can enjoy 1 yuan laundry, 9.9 yuan car wash, 8.8 yuan wheat spicy chicken leg burger package, Burger King 1 yuan small imperial castle, COSTA 9 yuan coffee, Universal Studios ticket purchase discount of 50 yuan, Wanda movie ticket buy one get one free and other benefits, enjoy the ultimate consumption experience of "one card in hand, eat, drink and have fun all save".
In addition, during 11.11 this year, 300 new well-known brands participated in the "95% discount of the brand alliance" of Jingdong PLUS members, including Gucci, Hennessy, Rémy Martin, Montblanc, Philips, PepsiCo, Yili, Swisse, Häagen-Dazs, Yuanqi Forest, etc. A total of more than 900 big brands collectively brought 15% off exclusive discounts, covering household daily use, food fresh, maternal and infant children's clothing, fashion clothing, high-luxury brand, home appliance communications and other categories. For example, the daily price of 3500 yuan Ofdi Little Monster Black Cowhide Short Wallet, after participating in the "95% Discount" and "God Coupon Discount", the price is 2160 yuan.
8 innovations lead the industry JD PLUS member 11.11 rights and interests continue to expand
The rich rights and interests provided by JD 11.11 for PLUS members are actually the result of continuous innovation and deep cultivation under the membership economy.
JD PLUS members were officially launched in October 2015, through the integration of JD Group's high-quality resources, and joint external ecological partners, continuously break through the boundaries of member rights and interests, upgrade the member experience, and achieve "8 major innovations".
JD PLUS members are the earliest paid e-commerce members in China, and cooperate with iQIYI to launch a membership co-brand card in the industry. Subsequently, JD PLUS members pioneered the privilege of life in 2018 and extended their rights and interests to offline. In addition, in order to bring more good goods and good services to PLUS users, JD.com launched a new entitlement in 2019 - "95% off of brand alliance", and PLUS members can enjoy the quality of major brands at an exclusive price of 95% discount. In recent years, JD.com has also successively launched innovative experiences such as PLUS exclusive customized products, super shopping cards, category privilege cards, and "new product plans". Through the above 8 innovations, JD PLUS members have built a paid membership system with more complete coverage scenarios, more member rights and interests, and better exclusive experience.
As a new type of entity enterprise with both the genes and attributes of real enterprises, digital technology and capabilities, JD.com is rooted in the real economy, grows in the real economy, and serves the real economy. On 11.11 this year, JD.com will work with more partners to create a "more, faster, better, more provincial" consumer experience, so that consumers can feel the Jingdong 11.11 with the most goods, the best price and the best service in history, and JD PLUS members will also help consumers meet the pursuit of a better life through more abundant rights and interests. At the same time, JD.com will help brand merchants achieve higher quality growth by interacting more closely with PLUS members.
（CIS）