Under the new era economy, the young people of Generation Z have become the main force of market consumption, and the corporate brand communication and marketing promotion model have undergone great changes. The personalitization of brand IP has become the consensus of more and more enterprises. Recently, Henan Juntian Agricultural Technology Co., Ltd. invited the Zhengzhou Velvet Language Team to conduct research and exchanges, and launched its "Wencaotang" brand image upgrade plan.
As a national-level technology-based small and medium-sized enterprise specializing in rosemary, Juntian Agriculture is committed to taking Yuzhou rosemary as its birthplace, and the sales of series products involve 15 provinces in China and the United States, Japan, South Korea and other countries. The company has more than 30 national patents, trademarks, intellectual property rights, etc., launched a well-known brand such as "Wencaotang", and is one of the first specialized companies in China to focus on rosemary, integrating seed, production, research and sales, and helping rural revitalization with industry.
"Wen Caotang" brand founder Huang Xiaoming to the founder of the velvet language Zheng Shu made a detailed introduction to the current situation of the corporate brand, "Wen Caotang" dedicated to the study of rosemary for more than ten years, set up a collection of senior beauty research experts, medical professors, doctoral masters and other research and development team, and Liang Skin Tang (France) International Skin Care Center to join hands, launched the "Yao Health, Yao Beauty, Yao Pleasure, Yao Sunshine" natural anti-aging daily chemical series products, well received by customers.
Zheng Shu praised the product efficacy of "Wencaotang" and the role of promoting the development of the rosemary family industry chain. Zheng Shu said: "'Smelling Caotang' rosemary hydration and skin filling mask, unique, green and natural, the product characteristics are distinctive, the main market audience is beauty-loving women and Z-era young people, cosmetics only by accurately grasping the mind and aesthetics of accurate customers, can occupy the market." At present, 'Wencaotang' is further increasing its investment in product research and development, taking this as an opportunity to comprehensively upgrade its brand image, and it is timely. ”
It is understood that rosemary has three major values: edible value, medicinal value, industrial value, from which antioxidants, rosemary essential oils and pharmaceutical intermediates can be extracted. Rosemary extract has a highly effective, non-toxic antioxidant effect, and can be widely used in food, functional foods, spices and condiments and daily chemicals and other industries.
Yuzhou rosemary has a long history of development, from the Three Kingdoms period before 1800 years with the Silk Road rooted in the Central Plains. Yuzhou Municipal Government vigorously supports the terminal brand drive, with production, learning, tourism, health, health and nutrition to drive farmers to get rich, using the company + base + village + farmer (cooperative) model, unified standardized planting, standardized management, organic fertilization and maintenance.
As an enterprise focusing on the research of rosemary's high antioxidant family industrial chain, Juntian Agriculture has an existing rosemary planting base of 28,000 mu, extending Luoyang, Zhumadian, Nanyang, Pingdingshan and other surrounding cities with Yuzhou, the birthplace of rosemary, as the main extension. Juntian Agriculture "Wencaotang" takes "focus on anti-aging, healthy and green" as the core value, takes user needs as the center, and provides customers with safe, efficient, non-toxic and negative natural antioxidant rosemary products.
The Juntian Agriculture invited the "Wencaotang" brand image to conduct research and launch a comprehensive upgrade of the brand image of "Wencaotang", which will inject new cultural connotations and personality souls into the "Wencaotang" and play a role in promoting the deep link between the "Wencaotang" products and the young market. "Wencaotang" will also live up to its mission and contribute more to the research and development of new rosemary products and the development of the rosemary industry in Yuzhou.
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