October 23, Daoxiang Lake View Hotel, in the evening.
The annual China Model Star Contest Finals arrived as scheduled and were finally announced. It's both the end and the beginning.
In late autumn, the landscape withers.
The beautiful posture of the 50 men and girls who were the most beautiful young people was the most beautiful scenery in Beijing's West City that night.
Proficient in the end, see the great beauty
The swimsuit show showcase session of the competition.
"The lights go again and the front desk is empty!"
At 4 o'clock, there are still 3 hours before the start of the finals, Wang Zhe, the chief editor of the 24th China Model Star Finals, is still adjusting the final details of the day's event, even though he has been directing this event for 12 years, he still strives to make all the details the best and most complete.
At 5 o'clock, there are still 2 hours before the start of the finals, the backstage of the competition, more than 10 "dressing assistant" aunts in place, began to sort out the clothes and jewelry that need to be displayed on the stage on the day, classified and sorted, and pasted the serial number, so that the gap between the contestants on and off the stage can quickly and orderly complete the established modeling for them.
At 6 o'clock, 25 girls and 25 boys gathered on the left and right sides of the backstage to make final preparation adjustments. The average age of the top 50 players in this competition is 18 years old, the average height of female players is 1 meter 78, and the average height of male players is 1 meter 88, which is very impressive. But against the backdrop of nearly ten meters of height and intricate stage stands, their figures still look a little thin. The tense, anxious breath was evident in looking at each other and in the final exercise of "clucking and rustling".
At 7 o'clock, the lens, the lights rotate and jump, the clothes are fragrant, the Raider overflows with color streamers, this fashion event for the selection of China's "most beautiful supermodel after 00" has just begun for most guests, but for its organizer Beijing Oriental Bentley, it can be regarded as a key node of "harvesting results" - which means that after 6 months, nearly 10,000 people registered, 110 Jin 50 cruel elimination, and after a week of professional training such as model card shooting, fashion blockbuster shooting and catwalk training, This year's most promising Chinese model "rising star" is about to be produced on this stage.
In fact, not only this year, not only this night, from 1995 to 2018, the story of the China Model Star Competition from the birth of silk to the development so far is a legend in the industry.
Beauty Leader VS Beauty Tolerance
The men's fashion show of the competition.
Time and space moved back 24 years ago, the model contest is still a strange new thing in China, many people are looking at this group of tall boys and girls with surprise, even the open-minded, highly educated Beijing, Shanghai, there are few modeling industry practitioners.
Then, with the development of the clothing and fashion industry, domestic modeling competitions began to bloom everywhere, but although the market of "beauty economy" has a low threshold, it is not easy to do high-quality and professional, after experiencing the development of these years, there are many competitions that have "flashed in the pan" and quickly disappeared. However, among them, the China Model Star Competition has been held uninterruptedly and continuously for 23 years, sending a large number of talents to the Chinese modeling industry.
Li Lin, general manager of Oriental Bentley Culture Media Co., Ltd., said when reviewing the changes in China's modeling industry over the past 20 years that many Chinese models "started from the competition" and have some historical objective factors.
In the early years, whether it was children or parents, there would be some distrust of the "model" industry, like abroad, the "star scout" of the brokerage company to dig out the industry's new stars, good seedlings, in fact, in the country is not feasible. In this context, the "China Model Star Competition" came into being, because of the "trust endorsement" of the China Fashion Designers Association, it gradually grew into a professional model selection competition with the highest standards, levels and specifications in the Chinese model industry, and the best representative of "China's great beauty".
Mo Wandan, Xiong Dailin, He Sui, Jin Dachuan, Pei Bei, Wang Chenming, etc. are internationally renowned, and now the supermodels who "have names" in various fields have all started from the catwalk of this competition.
Commercial shell vs cultural rhythm
Jing Ying (left) and No. 45 won the women's and men's awards of the China Model Star Finals respectively.
In the modern fashion business world, the profession that best interprets this "beauty of change" is the model, and the fashion industry that best represents the modern aesthetic choice concept.
People familiar with the modeling industry know that "liking the new and tired of the old" is the unchanging "unspoken rule" of this industry. For the market, maintaining a certain number of "New Faces" every year and letting them get the experience of the market is the key to maintaining the continuous development and attractiveness of the industry.
Therefore, if you want to maintain the competitiveness in this industry, the traders of the competition, in addition to further refining the event links, need to consider how to make the selection mechanism of the competition more market-oriented and international in the changing fashion industry environment, and be able to select the "new star" and eventually forge a "star".
Therefore, in this year's China Model Star Contest, in addition to the domestic associations, industries and professional high-achievement representatives as judges, the competition also specially invited BRAVO (Japan) Asia Model Scouting Director, Agency Director Qiu Shuyang, Fashion Consultant, Model Scout Trecey Cunningham, 3MModels (London) Brokerage Company Scout, Agent Mary Cooper, VNY (New York) Agency Scouting Director ALEXRAMIREZ, LYDIAVILANOVA, Director of Scouting at Women (Paris) Brokerage, and other senior practitioners who represent international industry vision and standards participate in the final decision-making.
In the end, the 24th China Model Star Finals Women's and Men's Champions Awards were finally won by Jing Ying, the No. 19 contestant selected by Beijing Fashion Institute, and the No. 45 contestant selected by Dalian Art Academy.
It is worth noting that these two players carefully examine from various aspects such as body shape, body shape, and face, and are prominent representatives of both "Chinese beauty" and "international style".
Jing Ying is 179 tall, with horizontal eyebrows and narrow corners of her eyes, and Liu Yifei, who is filming "Mulan", is somewhat similar, but also a little more heroic, not only has the soft and clear side of Chinese girls, but also has the handsome gene of the "hermaphrodite" feeling that has been popular on the international catwalk in the past two years.
From the height of 191, the eyebrows are clear but not sharp, the skeleton is slender and broad, which can not only interpret the nobleness and abstinence of the classic style of men's wear, but also interpret the natural nature of sports and casual clothing, which is a "natural hanger".
"The new stars selected by the Model Star Contest are very representative in the industry, and they are generally able to take into account the aesthetic standards of traditional Chinese culture and the mainstream aesthetics of the world." Wang Yutao, Golden Top Award-winning fashion designer, beautyberry brand creative director and B+ brand creative director, talked about his observations over the years. He believes that China's fashion industry, whether in terms of design or model selection, needs to achieve "both its own standards" and foreign standards, which cannot be disconnected from the market, but also needs to have a foundation of self-growth and innovation in order to achieve long-term development, and in this regard, the model star competition is well executed.
"We hope to be a representative of higher standards in the industry." Li Lin said, "It's like building Bentley to build our supermodel, which has always been our philosophy." Only our models, including our agent team, are of higher quality, more professional, and Chinese supermodels can go to the stage faster and have a higher starting point, and can they get more partners in the domestic and world markets. ”
And this road, they have been sparing no effort to practice.
Because "all the things you love must be spared." ”
Beijing News reporter Zhou Hongyan Image source Oriental Bentley Proofreader Zhang Yanjun