Huang Jiwei sometimes replies to netizen messages, the most commonly used are "laughing while crying" and "covering your face and crying" expressions, in the 2018 data report released by WeChat, they are the most used expressions of post-90s and post-zero zeros.
Huang Jiwei gave a speech and shared his collection of "earthy love words". Image from the "One Seat" screenshot
Wen | Beijing News reporter Wang Shuangxing
Edit | Hu Jie Proofreader | Wang Xin
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Huang Jiwei is 60 years old this year.
He has been a teacher, a journalist and is now the deputy editor-in-chief of a publishing house. More people saw his name on blogs and columns.
Since 1998, Huang Jiwei has spent his spare time collecting and recording popular phrases, and familiar friends say that Huang Jiwei is "a person with very hungry ears and a very poor mouth", and all kinds of words are captured by him into boxes, and then made into specimens, which are exhibited in weekly, monthly, and annual cycles.
20 years later, Huang Jiwei is about to retire, but the "side business" of collecting buzzwords has continued, in his view, they are the shortcut keys for him to feel the times, and he can see all sentient beings.
Huang Jiwei, who is not old, thin, with dark hair, often participates in forums and lectures, and there is no communication barrier with young people, and he knows even more "stems" than each other.
For a while, the spoof name became a trend, and friends joked about Huang Jiwei and called him "Huang Jiwei's great glory and correct teacher".
The young man who liked him painted a tiger with a cat and gave him a new name: Huang Ji's great dream of innocence and romance as a teacher. Huang Jiwei heard about it, squinted his eyes and smiled.
"Specimen Collector"
Like the previous 19 years, Huang Jiwei used buzzwords to mark the 2018 that just passed.
The weekly words include "frog" from the mini-game, "trembling" from vibrato, "medicine" from the movie "I am not a medicine god", and "tax" from Fan Bingbing's tax case.
There are also many "brush screen words" selected: Buddhism, small milk dog, 233; Peppa Pig tattoos, applause to social people; happy friends, the world is not worth it...
"It makes me happy." Huang Jiwei likes to use this sentence to open the scene, describing his surprise when he sees some fresh words. In 1997, Huang Jiwei went to Changchun on a business trip, glimpsed a sign called "Big Brother City Bathing Square", found it interesting, pondered for a long time: bathing in the square, enough to make people novel; "Big Brother" was derived from the big brother that had just emerged at that time, the two collided together, Huang Jiwei "happy bad", and since then began to collect buzzwords, for 20 years.
As the timeline lengthened, someone often traced the starting point of his behavior, and he kept talking about the signboard.
The first buzzword put into the "taxidermy box" was "You are less with me Clinton", and the Clinton scandal that year was boiling over, and people used this sentence to mean to pretend to be confused.
At that time, most of the buzzwords sprouted from the traditional media, and the phrase "flickering, then flickering" at the Spring Festival Gala was very popular.
After the millennium, the Internet ushered in a magnificent development, and buzzwords also had a new birth platform, and they changed in a vast way.
In 2003, Baidu Tieba began internal testing, and during the same period, BBS and Tianya were widely popular, and mobile phones also entered the homes of ordinary people. They began to become the source of Internet culture, in those years of vocabulary notes, Huang Jiwei recorded "糗", "Jianghu account", "thumb clan", "moonlight clan"...
"Zhou Xun's chin has recently been making a special price, which can be discounted by 15%. Here's a sentence he excerpted from a short story by writer Bob Whale. Under the tide of business, the "purchase restriction order", "limited edition", "love crazy (iPhone) and love broken (iPod)" were popular in the same period.
After 2010, Weibo gradually entered its heyday, and the "euphemisms" of "hiding cats" and "building crispness" were included in the buzzwords of the time by Huang Jiwei, and the "Weibo abduction" widely participated in by netizens was also recorded. "Southern Weekend" published an article "Watching to change China", individuals began to enter the field of public opinion, Huang Jiwei concluded: In the information age, the more it is covered, the more it explodes.
Since 1998, Huang Jiwei has published a total of six or seven "Notes on Words", which were compiled and published into paper books by the end of the year.
Since 1998, Huang Jiwei has compiled the popular phrases collected every year into "Notes on Words" for publication. Beijing News reporter Wang Shuangxing photographed
Some institutions have evaluated Huang Jiwei's "Notes on Words": not only can we see the changes in life, but also can detect the changes in the world's style, which is actually a social history that is known in a small way.
Nowadays, social platforms have shifted more to WeChat, short videos have come out, and self-media are in the ascendant. Buzzwords are being updated and spread faster and faster, and are being stored in history faster and faster, "Martian Text" has become the youth memory of a group of people, and "Spring Festival Gala" has become a nostalgic guide for a generation.
Huang Jiwei found that large-scale national resonance has become less and more personalized emotional expression. "Everyone is a dan hand", social media forwards are Li Shi and papi sauce, and the duan culture and spit culture have become the fashion expression of young people.
There are more and more phenomena of mass sentence creation and compression of words, "all objects", "one word does not fit ...", "joy is big, people are difficult to dismantle, ten moves to refuse", Huang Jiwei once summed up in a lecture: "This transformation can see the increasingly frugal tendency of mass language life. In a society where everything is measured by efficiency, informatization and mediatization, convenience is the highest principle. ”
"Drunken Oxygen"
Huang Jiwei never hid his love for language and began to sprout from a young age.
In 1966, Huang Jiwei attended primary school.
"Occasionally studying, there are also so-called graduation exams, but in fact, there is a lot of flexibility, one moment to study work, one moment to study agriculture, one moment to fight earthquakes and disaster relief." Huang Jiwei recalled, "We always said that we grew up drinking wolf's milk and had no systematic education. ”
One of the few highlight moments is in the second year of junior high school. A teacher surnamed Zhu came to teach Chinese, and in the first Language class, she spent 45 minutes speaking only one word.
Huang Jiwei recalled that the text of that class was "In Memory of Bethune", and Teacher Zhu did not talk about the background of the times, nor did he read the text, but used the time of a class to speak a word: read. From "commemoration" to "remembrance", "belief", "remembrance" and "remembrance". The whole class was "stunned" by the little friends.
Huang Jiwei attended the event. Image from Visual China
Many years later, Huang Jiwei wrote in an article recalling Teacher Zhu: In the small quiet crack that accidentally cracked in the red context of the "Cultural Revolution", I experienced the charm of Chinese characters for the first time, and experienced the hidden behind those seemingly ordinary Chinese characters, or the magnificent waves of the rivers and mountains, or the deep pool of thousands of feet.
Slogans, quotations, model plays, the expression of the times is monotonous and lacking, "the whole country is a template". In such a background of growth, Huang Jiwei is like a sponge that is squeezed and dried up, and once it encounters water, he can't help but absorb it madly.
At that time, he would go to the 101 Middle School next to the Summer Palace to listen to the lectures, and the teacher stood in front of him to talk about "how to write essays, how to express in line with real life, rather than making things up", and the small auditorium-style classroom was stuffed with hundreds of people, "even those standing on the windowsills".
Huang Jiwei, a high school student, first met the Modern Chinese Dictionary. 1973 trial version, yellow cover, brick-like thick one, the school for teachers to configure the tool book.
"It may be difficult for young people today to imagine how I felt at that time, like a rural child who saw an electric light or a train for the first time, and I thought, how can there be such a book, so beautiful." 」 Huang Jiwei recalled that he began to borrow this dictionary from the teacher, soft and hard bubbles, and finally won the right to use it for three days.
"I was in school at that time, and my vocabulary was very limited. When you first see the dictionary and see so many words, the excitement and shock is very intense, like opening up a new world. Huang Jiwei took a breath and drew a circle in the air with his hand, "For those three days, I held that dictionary every day, and copied it from the book, desperately copying it." It looks ridiculous today, but I was really scared and liked it. ”
He used "drunken oxygen" to describe the feeling at that time: when you are locked in a dark room with no windows, if you suddenly open the window and a lot of fresh air comes in, people will faint.
Hunger as a student left its legacy, and since then Huang Jiwei has been fascinated by buying dictionaries. Various dictionaries are placed in the bookcase, one dedicated to the word "Ran" is two or three centimeters thick, and there is "Death Ya" from the Xidan Building, which uses more than one and a half million words to talk about "death" from ancient times to the present.
The charm of words, in the special context of the times, passively and actively takes root.
"There's a feeling of 'finding' "
After resuming the college entrance examination, Huang Jiwei was admitted to the department of Chinese of Beijing Normal University. The "golden age" that was repeatedly remembered soon began, and before the tide of the commodity economy swept through, literature and art were once the background and aura of the times.
During those years, Zhang Yimou planted two hundred acres of red sorghum in Gaomi for filming, Chen Kaige won the Palme d'Or; Cui Jian sang "Nothing" with his voice on the stage, and the black panther carried out the "piercing action"; Kitajima and Gu Cheng could only run through the window in the crowd of the audience at the recitation, and "The Course of Beauty" was a bestseller at that time...
"Dancing ink" is also a matter of Huang Jiwei's love, he reads, writes, and many original lyrics on the green A6 loose-leaf book that he still retains many years later.
After graduation, Huang Jiwei taught Chinese in a middle school for six years, and former students visited him and copied a few lyrics for the university's literary performance. One of them was called "Friends", and in the 1980s, a singer named Zang Tianshuo sang it, and for a while, young people in the streets and alleys were humming "Friend, friend, have you ever thought of me".
At the party at that time, high school classmates wanted to talk to Huang Jiwei with a serious look: "You will resign now, don't do anything when you go home, just write lyrics." ”
Huang Jiwei never thought of using this to "make a name for himself", and he also felt that writing lyrics was not something he was good at, talking and laughing with his old classmates at the dinner table, and going back to still run on the track he chose.
Huang Jiwei attended the lecture. Courtesy of respondents
In later days, he worked as a reporter for a newspaper, an editor for a magazine, a guest host on a radio station, and now a deputy editor-in-chief at a publishing house.
As a guest host in the 1990s, Wong ji-wai ran a radio show called "Interview on an Isolated Island" on a radio station, and he took guests to a virtual, food-free island, "If you only want to bring one book, which one do you want to bring the most?" That's where the interview begins.
To go to the "isolated island" only need to turn off the BP machine, say goodbye to karaoke and stocks, Wang Xiaobo as a guest to participate in Huang Jiwei's interview, has not been labeled "freedom knight", Huang Jiwei invited him to introduce himself when he said: "Many readers do not know you very well. ”
In more than a year, Huang Jiwei visited more than 30 guests, and each episode of the show was paid 20 yuan, but often it cost 30 or 40 yuan to take a taxi. Twenty years later, he still feels excited, "unbelievable" by his youthful behavior, and can't help but lament that it was "the most precious time."
"I joke with people, you see, I've read books, Taught books, written books, and said books in my life, and now I'm still editing books in publishing houses, all of which are my favorite things." Huang Jiwei smiled and narrowed his eyes into two lines: "Pisces people seem to have a hard time doing things they don't like." ”
Since 1998, Huang Jiwei has been collecting buzzwords. It's still something I like, but I have a little more of a sense of fit and accomplishment. "There used to be a position, but this position can also be sat by others. Then suddenly one day, you suddenly want to do something, and this is your unique way of expressing, you are very comfortable, others are not bothered, you feel very happy, there is a feeling of 'finding'. ”
The meaning of life is like a face pocket
After observing buzzwords for 20 years, Huang Jiwei especially favored "complex" expressions.
In 2001, the TV series "Black Ice" began broadcasting. Wang Zhiwen's character Guo Xiaopeng is a drug lord who is both good and evil, yin, but also gentle and elegant, quoting scriptures from time to time in the planning of commercial conspiracies, and being taken to the execution ground is still humming Beethoven's "Destiny".
"The twilight is heavy, the winter clouds are full of clouds, and a bird suddenly skims over the treetops", Guo Xiaopeng in the TV series stood on the execution ground and said to himself: "You see that bird, did it fly out of Xin Abandon's words?" ”
Huang Jiwei in front of the TV set "was hit at once", and more than a decade later, he recalled that he still couldn't help but sit up straight from his chair and wave his arms to describe the scene at that time. "I think this character has this sentence, and the richness of the heart comes out." The drug lord is not just a big flower arm, full of foul language, it makes me remember that this drug lord is not the drug lord, he is unique, real and three-dimensional. ”
This line was eventually included in his verbal notes, "Very Hunting", and the old pages were interspersed with black and white pictures, in which Huang Jiwei wrote: "A unique drug lord will win more applause than a mountain sculpture while not being transformed into a mountain sculpture by his face." ”
Nowadays, walking on the road and seeing a wonderful advertising slogan, Huang Jiwei still can't help but get excited; seeing interesting words on the Internet, or reflexively recording them. Some time ago, Nike came out with a new shoe, young colleagues in the office complained that they could not grab it, Huang Jiwei was not interested in shoes, but he was interested in the color of the shoes, took out a book, and wrote down the "riot powder".
"Be either a teacher or an editor, even if it is rich, it is single. But this hobby helps me see all sentient beings, see how many people live and think, because the attention to language can keep people in touch with the times, and at the same time find a unique way to express themselves, which is very good. He said.
Huang Jiwei once said in an interview with the media that the meaning of life is like a noodle pocket, what is loaded into it is what it is, and a bag of potatoes is potatoes.
Today, the Internet is accelerating the creation of buzzwords, allowing them to grow wildly in a whole new space-time space. Microphones are delivered to everyone, and everyone participates in and builds internet culture.
Huang Jiwei feels that the Internet has released the vitality of language, increased the expression ability of Chinese, and become colorful. At the same time, they are the best witnesses of the increasingly bloated and noisy city. "History is always history written by the successful, but the words are there, right?"
Huang Jiwei's speech scene. Video screenshots
However, the flowing water is not decayed, it is a symbol of vitality and vitality, and it will also bring sediment and branches. Some people worry that internet buzzwords pollute the Chinese environment, while others question that the widespread use of buzzwords affects people's independent thinking.
Huang Jiwei feels that when buzzwords are created, new expressions increase the activity of folk languages, but when they are used on a large scale, they will limit people's thinking because of their convenience, "It actually locks you, and you will unconsciously say 'I don't know how to be conscious'." Huang Jiwei said, "Still be cautious, or have a choice, it can not become the main body of your personality language, at most it is embellishment." ”
Thank you, Baby Teacher
In the publisher's office, which was crammed with books, the January wind spilled through the cracks in the windows, and Huang Jiwei wore a black vest in a dark blue T-shirt jacket, looking literary and old-fashioned.
Recording buzzwords for 20 spring and autumn, Huang Jiwei, who is now the year of Hua Jia, still maintains the most vivid way of expression, and never worries about communication barriers with young people.
"Earthy love words" spread around, he ran to the Douban group to see how much "soil" there is; "Living Together in Time" is popular, he also enters the cinema with young audiences; WeChat is hot, he also opened his own public account, which is called "Encouraging with Boredom"...
Huang Jiwei sometimes replies to netizen messages, the most commonly used are "laughing while crying" and "covering your face and crying" emoticons, in the 2018 data report released by WeChat, they are the most popular expressions used by post-90s and post-zero zeros.
In 2018, when the north was just entering winter, 60-year-old Huang Jiwei was invited to participate in a speech.
On that day, he talked from the art of naming to the strange network name, and from the network paragraph to the earthy love story, the Internet buzzwords spanning 20 years of time and space loomed on the PPT, some listeners held their mobile phones to take photos, tweeted, and some people laughed and lay on the back of the chair in the front row, sending a sentence of "contrast cuteness" to Mr. PopLine on the stage.
Huang Jiwei named his speech "Small-scale Swinging Qi Ileum", taken from Mu Xin's poem, which refers to the fun and insight that popular words bring to life.
At the end of the speech, he told a small story, a netizen had a fever and did not go to work, the three-year-old nephew called her, came up and said: Baby, are you better? She was surprised and said what are you calling, you should call me aunt, how to call me baby. The three-year-old nephew said in a milky voice, my mother said: "The person you like should be called a baby."
"I want to borrow this sentence to end today's sharing, thank you baby." Huang Jiwei bowed goodbye, and there was laughter and applause from the audience.
The video was posted to the Internet, countless "bullet screens", and young netizens "brushed the screen": Thank you, baby teacher.
20 years of buzzwords
1998
Surfing, netizens, Dongdong, this year's festival does not receive gifts, and only collects brain platinum
1999
Crush, dinosaurs, often go home to see
2000
MM、GG、886、I服了You
2001
Jade flowers on sauerkraut, pig-like teammates
2002
520, despise you, rookie, spotted bamboo
2003
SARS, Shenzhou No. 5, Depressed, Table Sauce Purple, Moonlight Clan, Fans
2004
To be a person, you have to be thick, sofa, top, even porridge, out of the mix, sooner or later you have to pay it back
2005
PK, Supergirl, XX is very angry, the consequences are very serious, flickering, bird flu, mutual powder
2006
Insulting, you are not alone in battle, grassroots, forehead drop god
2007
VIP, 0rz, sunshine, dragon shooting tiger, you are too talented
2008
Playing soy sauce, otaku otaku, cottage
2009
Gorgeous floating by, Jia Junpeng, your mother called you home for dinner, cups, you OUT
2010
The three customs, the divine horse, you know, the divine horse are all floating clouds
2011
Control, cuteness, home, kiss, sadness, can't hurt, can't hold, I believe anyway
2012
Yuanfang, what do you think? Tired of not feeling love, concubines can not do it, ten moves to refuse, complaining
2013
Counterattack, learning hegemony, big V, strange things, people are difficult to dismantle, and careful thinking is extremely frightening
2014
WeChat red envelopes, fried chicken beer, also drunk
2015
Duang, baby, the world is so big I want to see, say important things three times
2016
Blue skinny shiitake mushrooms, the power of the flood, the melon-eating masses, small targets
2017
Stuck in the heart of the old iron, your conscience will not hurt, awkward chat, fear
2018
True incense, inhuman unworthiness, desire to survive, koi, c-bit debut, earthy love words
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