On October 25, Chen Jianjun, Secretary of the Party Group and Director of the Nanchang Municipal Bureau of Commerce, visited and investigated Aunt Qian in Guangzhou, accompanied by Wang Yanhuan, head of the QianDama Operation Center, Wang Changling, head of the Nanchang region, and Zhu Pingren, director of government relations, and the activity revolved around the on-site research and exchange forum of Qian Dama's store.
At 9 o'clock on the same day, Director Chen Jianjun, Wang Yanhuan and other people went to Aunt Qian's Guangzhou Jincheng Garden Store to conduct on-site research, and the store site was in the morning peak of sales, and Director Chen Jianjun and Wang Yanhuan had in-depth exchanges on store sales, product characteristics on the shelves, business models, promotional activities, standardization specifications, etc.
Subsequently, the group went to the headquarters of Aunt Qian to hold a symposium. At the meeting, Zhu Tong, director of government relations of Aunt Qian, made a detailed introduction to the business philosophy, development history, standardized operation system, standardized industrial chain, technical level and training system, and the two parties to the meeting conducted in-depth discussions on the origin of Aunt Qian's brand, "Nissin", timed discount mode, etc. Director Chen Jianjun gave a high evaluation to Aunt Qian's business philosophy of "not selling overnight meat" and standardized management mode.
Director Chen Jianjun also listened to the relevant introduction of Aunt Qian's new retail business at the meeting, and Wang Yanhuan, head of the operation center of Aunt Qian, introduced that Aunt Qian's new retail business was launched in 2019, and in less than 2 years, the linkage offline channels to achieve product category complementarity and build a three-dimensional sales platform. At the same time, logistics and transportation costs have been greatly reduced, and the goal of fully empowering offline stores has been achieved.
Director Chen Jianjun said that in recent years, "digitalization" has become a development trend in the city, and Aunt Qian, as a national fresh chain brand with a large number of stores and a wide coverage area, hopes to increase the importance of digital transformation and refined management, and on the basis of fully investigating the consumption power, consumption habits and consumption characteristics of local consumer groups, strengthen the construction and empowerment of the operation team to provide a strong guarantee for the "vegetable basket" of people's livelihood.
Procurement mode and supply chain construction are crucial links for fresh enterprises. Director Chen Jianjun pointed out that in the process of landing in Nanchang, Aunt Qian should fully rely on the advantages of agricultural product resources in Nanchang, strengthen cooperation between agricultural enterprises, and contribute corporate value to the realization of the poverty alleviation and revitalization strategy and the realization of a win-win situation. Director Chen Jianjun introduced that Jiangxi is a large agricultural province, agricultural products are extremely rich in resources, Gannan navel oranges, Jiangxi rice noodles, Nanfeng oranges and so on are all well-known local characteristic agricultural products.
In the face of the prospect of future cooperation with Aunt Qian, Director Chen Jianjun made a prospect and expectation, "I hope that the citizens of Nanchang can buy local well-known high-quality agricultural products in Nanchang, which is also a way to benefit the people." "Enterprises give full play to the advantages of channels, which not only effectively helps regional high-quality products enter the city, but also better realizes accurate agricultural assistance."
At the end of the meeting, Director Chen Jianjun made a summary speech on this in-depth conversation and research, and fully affirmed Aunt Qian, "I hope that Aunt Qian can continue to exert efforts from multiple dimensions of procurement, supply chain and stores in the future, improve from the quantity and quality synchronously, and implement the existing standardized operation and management model under the premise of cost control and refined management." ”
Finally, Director Chen Jianjun made a heartfelt encouragement to Aunt Qian: "Fresh food is an industry that guarantees people's livelihood, is related to people's livelihood, serves thousands of households, and is a sunrise industry with broad prospects and great promise." In the future, the Commerce Department of Nanchang City will also increase its support to continuously optimize the commercial and trade consumption environment and help the healthy development of the industry. ”
Since its inception, "Aunt Qian" has always had the belief of serving the people, putting food safety and health in the first place, and ensuring the fresh quality of each food throughout the process. In the future, Aunt Qian will adhere to the concept of "not selling overnight meat", uphold the corporate mission of "making every meal fresh", and work with high-quality suppliers to escort more families' fresh meals under the leadership of government departments.