98 Music Festival Huaqiang North Live.
Hanfu lovers stroll through the ancient city of Nantou.
For the first time, the 98 Music Festival has added a forum session. The picture shows the Forum on Music Culture and Night Economy.
The second public forum entered the ancient city of Nantou.
On September 12, Shenzhen's large-scale cultural event for the benefit of the people - the 2021 Shenzhen 98 Music and Culture Festival (hereinafter referred to as the "98" Music Festival) came to an end. Accompanying Shenzhen people into the sixth year, what different memories will the 98 Music Festival bring to Pengcheng people this time?
Linking more than 98 performing arts institutions, the main performance position of this 98 Music Festival has expanded from Huaqiang North, the first street of China Electronics, to the ancient city of Nantou, a historic site in Shenzhen, and it is the first time to carry out an industry summit forum, bringing many innovative elements such as upgraded tide play markets and electronic music buses. As the trend IP of the National Music Festival, this year's 98 Music Festival radiates from Shenzhen to more than 300 cities across the country, with more than 30 million online exposures, of which the topic of Douyin has created tens of millions of traffic and benefited 500,000 offline people.
Looking back on the past, in the past 5 years, the 98 Music Festival has brought a total of 2464 outdoor music performances, nearly 5000 artists participated in the 98 festivals, carried out 7431 theme parties of music and catering brand stores, and linked 1890 catering brand preferential activities in 5 years, with a turnover of up to 1 billion. Behind the data, the 98 Music Festival is also using music to enrich the dimension of Pengcheng night culture to help build Shenzhen's diversified night economy.
Trendy play market, electronic music bus, fancy bartending, a variety of trendy and innovative elements appeared
This year's 98 festivals set up seven major sections: Tide Play Liquor Market, National Fancy Bartending Masters, Music Carnival, Forum Summit, Art Parade Performance, Special Party, and Fudge Electric Sound Bus. Among them, various trend elements are innovated and upgraded, bringing an immersive experience!
Among them, Fudge Market ushered in a 2.0 upgrade. As a tide play market, this Time Fudge Market linked shenzhen catering chamber of commerce, Shenzhen catering expo, Shenzhen time-honored association, more than 100 high-quality enterprise brands to join, gathering the world's top 100 craft brewing, catering technology / original fashion tide play IP brand, national tide brand, etc. In the tide play market, the national fancy bartending masters competition and art parade performances are also staged here.
In addition, the 98 Music Festival also linked up with Shenzhen Bus Group to create a 98-section "Fuji Electric Music Bus" mobile music trend space with the Shenzhen Sightseeing Bus Night View Line. This electric sound bus that shuttles back and forth between Nanshan, Futian and Luohu, in addition to the most dynamic music, there are also handsome bartenders who bring a different play experience for handsome and beautiful passengers.
In the three theme stages, Peng Xiyan, Swamp Band, Young & Dumb Sweet and Mournful, Vyan, Asterisk 69 and other well-known artist groups from the Greater Bay Area and China were invited to perform in turn, and more than 29 KOLs punched in offline. The National Fancy Bartending Competition fully combines music and fine wine, attracting 200,000 people to help online.
From the electronic first street into the Shenzhen monuments, to build pengcheng version of "Nanluoguxiang"
This 98 Music Festival, this year's activities landed on three major Shenzhen cultural landmarks: Huaqiang North China Electronics First Street, Huaqiang North Museum and Nantou Ancient City. Among them, Nantou Ancient City, as the first new performance landmark in 6 years, has a special significance. In the eyes of industry insiders, Nantou Ancient City, as a monument of Pengcheng, is a high-quality scene carrier of urban public culture. Compared with visual art, auditory art is more interactive, which will bring more diversified cultural significance to Nantou Ancient City and become a new landmark of urban public culture.
Hanfu lovers dressed in a variety of styles of Hanfu styles such as round neck robes, Wei and Jin large sleeves, and waist-length skirts came to stroll through the nantou ancient city and unveil the nantou ancient city show. Guochao ancient style music, improved Cantonese opera and original rappers gathered at the scene.
"Regarding Huaqiang North, I am the most touched, I have struggled from the 1 meter counter here so far, this is the place where the dream began. Coinciding with the 40th anniversary of the establishment of the Shenzhen Special Economic Zone and the 100th anniversary of the founding of the Communist Party of China, the 98 Music and Culture Festival will be held here, raising a glass to pay tribute to the past and the future, which is a historical turning point and transformation! Xu Xiaoying, director of the 98 Music Culture Festival and executive director/CEO of Shenzhen Hezhong Cultural Group, said. In Xu Xiaoying's view, Huaqiang North, as the first street of China's electronics, is not only a landmark in Shenzhen, but also a landmark in the world, and music culture is borderless, hoping that 98 music energy saving will be better out of the circle.
For the first time, a professional forum was added to focus on the upgrading of public art pengcheng night power
This year's 98 Music Festival also has a heavy link, different from previous editions, this 98 Music Festival for the first time to add a forum link. In conjunction with the Southern Metropolis Daily and Shenzhen Major Events, two thematic forums were launched, namely "Music Culture and Night Economy" and "Music and Public Culture, and Cultural Tourism Industry", and invited elites in the industry to have a peak dialogue.
After the opening ceremony, the first industry forum "Music Culture and Night Economic Development Forum" was opened simultaneously at huaqiang north museum. With the theme of "cross-border integration", the industry members launched a collision of ideas and explored the methodology of creating a diversified night economy in the cultural and entertainment industry.
"As a city that accelerates the construction of an international consumption center, Shenzhen, which is known for innovation, must first demonstrate. How to help create a diversified night economy, this is the theme thrown out at the first forum. Let cultural entertainment and eating and drinking spark at night, which is the meaning of the forum. Before the forum began, Chen Wending, deputy secretary of the party committee and general manager of Southern Metropolis Daily and chairman of Shenzhen Big Thing Media, delivered a speech.
The second public forum went to Nantou Ancient City, where consumers discussed the relationship between art, public culture and cultural tourism industry, promoted public art into the community, promoted the development of cultural tourism industry, and discussed the current situation and future. As a researcher of youth culture communication, ZhongSheng, the director of "Wild Thoughts", uses Nanluoguxiang in Beijing as a case to compare the ancient city of Nantou in Shenzhen, and believes that the contemporary youth cultural population's preference for music, livehouse and music festivals is bound to lead the trend culture.
Covering diversified formats, using music to shape a new business card of urban culture
Music, culture, art, science and technology as the most core comprehensive elements of the 98 festivals, with the transformation and upgrading of the city's night economic structure, the 98 festival series of activities have gradually transformed into an annual comprehensive, multi-format cross-border cultural event including "food, travel, shopping, entertainment, sports, exhibitions, performances, competitions".
"In fact, I think that the direction and planning of a project is inseparable from the current social situation, economic policy, and cultural policy. For example, the 98 Music Festival is a nature that benefits the people and the whole people, without any restrictions, without being a senior player, the music style is infinitely possible, there is good music, there is good wine, it is the simplest way of leisure and entertainment", Xu Xiaoying said that the 98 Music Festival is a fashionable "city culture category", retaining the original temperament of each city, but unique.
Written by: Nandu reporter Chen Yingshan