A city that does not close for 24 hours
What does it look like?
Shenzhen people will tell you
Maybe so
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At nightfall, on Shennan Avenue, the lights formed by the convergence of traffic stretch along the city;
Shenzhen Civic Center, the most beautiful "light show" illuminates the faces of countless pedestrians;
The fantasy naked-eye 3D of Shenzhen Window of the World was lit up in the cheers of tourists;
Neon-lit shopping malls, urban youth swinging on the dance floor; late-night canteens, workers enjoying a bowl of hot soup after work...
This cyberpunk-like "Night City" scene
Shenzhen, which is composed of "24-hour non-closing"
Behind the "sleepless day and night"
An "International Consumer Hub City"
Rising from the ground
The international consumption center city is one of the core functions of the modern international metropolis, the gathering place of consumption resources, and the commanding height of the national and even global consumer market, with a strong consumption leading and driving role.
As one of the measures to comprehensively promote consumption, Shenzhen's "14th Five-Year Plan" outlines the construction of an international consumption center city as an important part of building a new development pattern.
The data show that for six consecutive years, the contribution rate of China's final consumption to economic growth has been about 60%, becoming the first driving force for economic growth.
With the acceleration of the pace of work and life, the development of the digital economy
In Shenzhen, more and more consumption scenes extend to the night
Relevant information indicates
60% of china's consumption occurs at night
It can be said that the night is consumed
"Prime Time" and "Key Links"
At present, as a new engine to drive economic growth, Shenzhen is actively exploring development and continuing to exert efforts in the field of "night economy". Led by the Shenzhen Bureau of Commerce, through the introduction of policies and implementation plans, Shenzhen is at the forefront of building China's international night economy city.
According to the "2020 China Urban Night Travel + Consumption" Analysis Report, Shenzhen ranks in the top 2 of the most vigorous urban areas in the country's night economy and the Night Economy of Chinese cities.
Now
For many people living in Shenzhen
"Sleep what you sleep, the more you sleep, the happier you are!"
Maybe a second ago we said "goodnight" to each other.
The next second we meet at a street corner supper stall
Because the night in Shenzhen is really impossible to refuse
Remember last year's Bagua All the Way Food Street?
A "Night Trial Fun Festival"
Ignite a summer night in Shenzhen
This year, the excitement continues!
In the upcoming August-October
A grand night trial party is leveling up
It's about to "go officially open"
Zhen trial camp night
The 2021 Shenzhen Shopping Season's "Zhen Trial Camp Night" is hosted by the Shenzhen Municipal Bureau of Commerce and the Southern Metropolis Newspaper, and hosted by Shenzhen Big Thing Media.
Focus on the night consumption scene in Shenzhen, focusing on the eight major sections of "night market, night tour, night appreciation, night shopping, night products, night entertainment, night study, night fun" to launch the "Shenzhen Night Consumption Map", "Night Trial Tide Play Festival", "Night Economic Development Conference", "Trial 100 People Group Offline Punch Card Evaluation", "Late Night Red Pavilion" and other theme activities, fully create a new environment for night consumption experience, empower urban consumption, and promote the construction of an international consumption center.
To recap
Last year, Nandu Shenzhen Big Thing Media sponsored
"Night Trial Tide Play Festival" wonderful moments
Cultural and creative market, street lights at night
Shenzhen net red shops gathered together
And what you've never eaten
Delicious internet celebrity snacks are all online
Popular musician live performance
Interactive interpretation session by the audience
It was also a surprise
In 2021, the excitement continues
More activities! More "new experiences"!
When the "night test" meets the "Shenzhen shopping season"
Will be upgraded
Into what kind of PLUS version?
Exciting Trailer!
#1深圳购物季 the launching ceremony of the "Zhen Trial Camp Night"
On the evening of August 7th, shenzhen shopping season zhen trial camp night and the second Shenzhen international beer festival beer carnival will be officially opened in Shenzhen Happy Harbor. The activities include: the establishment of the Nandu "Late Night Research Institute" to conduct in-depth research on the consumption of Shenzhen's night economy in 2021; the launch of the Shenzhen Night Consumption Punch Card Map, as well as the first landmark lighting ceremony; the release of the Late Night Reds Pavilion series of short films; and the release of shopping festival "Zhen Trial Camp Night" activities focusing on business, culture and tourism.
#2深圳夜间消费地图
Through online collection, "night test evaluation", "test 100-person group", "night Shenzhen promotion officer" and other punch card evaluation, netizen voting and selection, as well as expert in-depth research, Shenzhen "night landmark", "nightlife IP", "night life punch card" from different regions and industries, etc., and lit up one by one in various places, and officially released the Shenzhen night consumption map on the day of the closing ceremony of the whole event.
#3深圳夜文化城市宣传片
Combined with the characteristics of Shenzhen's night economy, it is filmed around the highlights of Shenzhen's night life and cultural landmarks, deeply cultivates the night lifestyle, and produces a shenzhen night economy theme propaganda film in the form of real scene + animation.
#4《2021 Shenzhen Night Economy Development Report》
Establish a late-night research institute, link relevant government departments and night economy related experts, test guest alliances, test guest groups, online consumption platforms, related industry associations and other enterprise organizations, in-depth research, regular release of reports, effectively promote the development of Shenzhen's night economy.
#5夜间经济发展大会
On the occasion of the "Shenzhen Shopping Season", Southern Metropolis Daily and the Shenzhen Municipal Bureau of Commerce will jointly hold the "2021 (Second) Shenzhen Night Economy Development Conference" in late October 2021, and work with government officials, experts and scholars in the field of night economy, enterprise representatives, etc. to jointly explore the new format of Shenzhen night economy consumption, help the construction of Shenzhen International Consumption Center City, and build a "city that never sleeps". At the meeting, the "Shenzhen Night Economy Report", "Shenzhen Night Consumption Map" and the annual best night consumption destination, the annual night economic development demonstration street, the annual night consumption influence KOL and other awards will be awarded on the spot.
#6夜试潮玩节系列
Gathering all the districts and streets and business circles and brand merchants in Shenzhen, "night market, night tour, night appreciation, night shopping, night products, night entertainment, night study, night fun" and other eight major sections, during the shopping season to hold promotional activities related to the theme of night economy, program performances, creative markets, etc.
#7深圳夜经济深调研
In order to accelerate the development of Shenzhen's night economy, build Shenzhen into an open, inclusive, young and fashionable, vibrant, and standardized management of the "city that never sleeps", and help the construction of an international consumption center city, Nandu will set up a late-night research institute to conduct field visits, research evaluations and data analysis of Shenzhen's night economy consumption scenes, etc., in the form of graphic reports and video evaluations, and finally form a Shenzhen night economy development think tank report.
Food safety is related to the people's physical health and life safety, economic development and social stability. During the night of zhenzhen trial camp, the Southern Metropolis Daily plans to plan and launch the "Food for private affairs" column, through in-depth research, visit and investigate the food safety and operating environment of various streets in Shenzhen, and objectively show the achievements and shortcomings of government departments at all levels of government departments "for private food" through scoring and rating.
#8深夜红人馆
Recruit Internet celebrities related to the night economy, craftsmen with special skills or night walkers with special stories, and workers with special dedication to night consumption, such as urban management, sanitation, etc., to create #Late Night Reds Pavilion # topic IP.
#9小小试客官夏令营
In order to enrich the children's summer life and better participate in social practice activities, the "Zhen Trial Camp Night" opened up the "Little Trial Officer Summer Camp", allowing children to follow our night test team to check in and evaluate Shenzhen night landmarks, participate in the "Night Test" financial and business practice activities, and draw "Shenzhen Night in My Eyes" together as a small test officer. Through this series of activities, you have a different understanding and feeling of the city you live in, and harvest a different summer life.
#10圳试营夜文创产品
Taking Shenzhen's "nightlife" as the creative starting point, combined with local characteristics, it gathers Shenzhen night consumption punch card landmarks or business circles to launch the exclusive cultural and creative product series of Shenzhen night economy.
#11少年献礼 "Deep" Night Painting Contest
Launch the #Paint Deep Paint #Junior Gift "Deep" Night Painting Contest online, and the winners have the opportunity to become a small painter of the Shenzhen Long Scroll Painting and receive the corresponding honorary certificate. After that, we will organize the "Shenzhen Night in My Eyes" long scroll painting activity with the education department and institutions, and the hand-painted long scroll will be displayed at the night economic development conference, and the long scroll will be permanently collected by the Shenzhen Municipal Museum.
So rich in activities
Do you have a glimmer of excitement?
Now the opportunity comes
We are looking for "play together" partners all over the city
Are you the "hipster" we're looking for?
2021 Shenzhen Shopping Season "Zhen Trial Camp Night" coming soon
Whether you are a tide play partner (merchant),
TalkKing, a walking lawn grower in Shenzhen...
Five major sections, eleven major theme activities
Waiting for you to participate
Long press to scan the poster QR code below
Add a small assistant to participate in the registration
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Wonderful upcoming "Zhen Trial Camp Night"
Remember to keep up to date with the latest event information
Produced by | Nandu Shenzhen Big Thing Media
Producer: Rong Mingchang
Planner: Chen Wending
Coordinator: Wang Ying, Sun Tianming, Chen Sifu, Wang Chengbo, Xie Chen
Executive: Chen Lulu Li Run Dong Xianjia Chen Yingshan Ren Yihan Li Zhaofeng Zhong Ying Liao Jingwen Chen Qiushi Hong Jingjing Hu Jiaying Yang Huang Zhe Hu Yan Hu Jianjin Yu Juan Chen Boyuan Yang Jiating Intern Ouyang Rushan Huang Limei Yu Yaqi and so on
Editor: Ying Zhong