On October 25th, pet food brand LegendnDSANDY announced the launch of the "Blues Scientific Pet Alliance" program, together with 100 pet doctors, animal nutrition experts and professional scholars and professors in the industry, through popular science short videos, online consultations, symposiums and organization of industry forums, etc., to advocate the concept of scientific pet raising, scientific feeding, scientific formula pet raising.
Blue's Scientific Pet Alliance
Advocate scientific pet raising to create a harmonious life for people and pets
As a brand that has been deeply engaged in the pet industry for 12 years, with the mission of promoting the healthy development of the pet industry and focusing on bringing healthy food to pets, Lan's established "science" as the core through brand upgrading in 2020, is committed to developing high-quality products that meet the nature of pets and conform to pet science, and actively advocates the brand concept of scientific pet raising.
Under the guidance of the brand concept of "scientific pet raising", since 2020, Lan's has reached a cooperation with pet science blogger @ pet doctor Zhou Yu, based on animal behavior, nutrition, medicine as the theoretical basis, around the common scenes of Chinese pet families, has continued to output hundreds of popular science content, such as common causes of dog vomiting, cats do not like to drink water, cat nail break care and other content, have won the unanimous praise of many pet owners. One of the short videos about the dog accidentally eating foreign body family emergency vomiting, but also to save many dogs that mistakenly eat foreign body, the popular science video comment area, almost all in accordance with the video method of operation and later comment on the pet owner to thank.
It is understood that this is also the main opportunity for the establishment of the "Lan's Scientific Pet Alliance". The first step after the establishment of the "Lan's Scientific Pet Alliance" is to join hands with several pet doctors in the industry to conduct online science popularization and consultation for common nursing scenarios of family pets, at present, pet owners can already seek professional veterinary support through the Lan's brand community, customer service telephone and other ways.
The Blues Scientific Pet Alliance partners with pet doctors
Force product research and development Scientific formula TA is healthier
While adhering to the output of scientific pet science content, Lan's also makes unremitting efforts to integrate "science" from brand slogans into actual products with a series of strategic products, and quickly obtains the recognition of industry insiders and consumers.
Blue Fresh High Energy Series Hunting Bird Suckling Pigeon ™ Full Price Cat Food
Among them, the full-price cat food of lan's fresh high-energy series of bird-hunting pigeons ™ that came out this year is integrated into many research and development achievements of the Lan's brand, which not only greatly reduces the excess starch that cats do not need through the optimization of production processes and formulas, but also becomes a cat food that prints the promised value of product starch on the packaging, and also effectively improves the digestibility of cat food through the application of patented technology. Thanks to this, Lan's fresh and high-energy series of hunting bird suckling pigeon ™ full-price cat food has been recognized by consumers as soon as it is listed.
Lan's cooperation with China Agricultural University signed a contract site
In order to further optimize the scientific nature of product formulations, Lan also announced on October 19 that it has reached a cooperation with the National Feed Engineering Technology Research Center of China Agricultural University to provide scientific research support for future new products through the combination of production, education and research.
From adhering to professional science popularization to advocating scientific feeding, Lan's has always been committed to promoting the harmonious life of human pets through the study of pets, and in the future, Lan's will continue to adhere to "science" as the brand action guideline and continue to enhance the core competitiveness of the brand.