Empowering commercial real estate with culture and art, and giving the beauty of humanities and elegance to the exquisite and elegant feelings of commerce is an important way to create a cultural and creative business with theme characteristics. However, how to achieve the landing of "from art to life", integrate humanistic feelings into people's lifestyles, and create a strong theme and characteristic commercial atmosphere is the key to maintaining the vitality of cultural and creative business development.
Jianzheng Weiye (Hunan) and Changsha 1123 Cultural and Creative Park, with a high degree of recognition of the value of humanities and arts, are committed to creating a successful sample of Changsha's characteristic urban cultural tourism lifestyle with a high degree of recognition of the value of humanities and arts, and a professional study of the development direction of future business formats.
Project overview
Changsha 1123 Cultural and Creative Park is located in the middle of the Binjiang South Lake area in the core area of Changsha, close to the Xiangjiang River in the west, and located at the junction of Xiangjiang Middle Road and Yinjiachong Road; The geographical location is superior, the transportation is convenient, the urban supporting facilities are mature and perfect, and the surrounding natural landscape resources and historical and cultural resources are gathered. In the face of the increasing homogenization of Changsha's commercial space, relying on the natural landscape and park of the site, this project will create Changsha's only three-dimensional natural and cultural park, focusing on cultural creation, music and art centers and supporting commercial functions, and reshaping the value and attractiveness of physical business.
Professional positioning To create a new hot spot for urban cultural tourism
Focusing on the overall goal of the project, according to the actual situation of the project and the surrounding status, in-depth investigation of the traffic conditions, volume scale, surrounding supporting facilities and consumer groups and other project plot conditions, Jianzheng Weiye (Hunan) differentiated positioning project, taking "tourism, culture, leisure" as an opportunity, advocating a characteristic lifestyle, with the help of the continuous improvement of regional popularity, combined with the popularity of locomotive park internet celebrities to create a unique cultural and commercial center and sightseeing tourism destination. Provide new leisure places for urban people, gather the strength of regional cultural tourism industry, and enhance the comprehensive competitiveness of the project.
According to the trend of leisure life of urban people combined with the actual situation of the project, it is recommended to create a characteristic night economy, plan a variety of formats such as characteristic cultural experience, leisure and entertainment, special catering and cuisine, family play and vacation, etc., and operate in different periods and layout by floor. At the same time, it is recommended to brighten the decoration project, increase the night punch point, form Changsha's characteristic nightlife gathering place, create a living experience, catering and entertainment, leisure function gathering place, mass creation space, art and culture gathering place, and the combination of various formats to form a complete consumption chain and lead the development of cultural and creative business.
In view of the poor business atmosphere of the project, Jian Zheng Weiye (Hunan) proposes to introduce targeted consumption to drive the flow of people, and use the commercial radiation ability of the main brand merchants to protect the popularity and drive the rest of the shops to settle in. Each plate format complements each other, forming a passenger flow cycle and gathering business sentiment.
After the business lands, how to achieve sustainable development, it is crucial to plan the project operation in advance. With many years of experience in commercial real estate marketing services, JianZheng Weiye (Hunan) suggested that in the early stage of the project, it is recommended to quickly create a popular cultural and commercial tourism destination with Internet thinking, take the initiative to create festivals, and set up theme IP activities for cross-border cooperation, so as to gather popularity with a sense of situational experience.
Around the theme positioning, according to the business function and commercial format, carry out unified operation packaging, marketing packaging and other commercial packaging, highlight the overall style of the project to create a theme block, enhance the beauty and visibility of the night to create an atmosphere, auxiliary sales. Unified and standardized operation and decoration, expand the external space, meet the urban leisure needs of the target population and increase the operating area of merchants, improve commercial value, reduce the investment of merchants to open stores, and create a rich commercial atmosphere.
Unified operation to maintain the vitality of sustainable business development
Commercial professionalism and unified operation and management can not only maintain a good overall image and order, ensure consumer satisfaction, but also preserve and increase the value of the property, and create the greatest profit opportunities for investors.
According to the needs of the operator to provide business integration services, through scientific, effective management and targeted professional services, the formation of "unified planning, unified marketing promotion, unified service, unified investment, unified management", so that the business to establish a good brand image and reputation, can effectively improve the management level of operators, convergence of overall synergy, to create the largest competitive advantage and customer satisfaction of the commercial street, improve the sales performance of each operator.
Jianzheng Weiye (Hunan) suggested that the project be unified operation management, decentralized operation, unified project format planning and commodity layout, maintain project tone and taste, and thus broaden the profit model and channels, effectively avoid operational risks, and protect the vitality of commercial development.
Changsha ·1123 Cultural and Creative Park is developing into a new benchmark for Cultural and Creative Commerce in Changsha Due to the professional services of Jianzheng Weiye (Hunan). As the most professional marketing planning and investment operation platform in the commercial real estate market in central China, Jianzheng Weiye (Hunan) also cooperated this time, and its professional pre-consulting, marketing agency and investment and operation strength were highlighted. This cooperation also provides a successful model for Jianzheng Weiye (China) to compete with the commercial real estate market in central China and lay out the whole country.