On September 26, Aijia Life's "Common Good Evolution of Living" Summit Forum and Aijia Life's B Round Financing Conference were held at the Wanda Vista Hotel in Beijing, at which it was announced that Aijia Life had obtained a 1 billion yuan B round investment from Tiantu Capital. Chen Jun, founder of Aijia Life, said that the B round of financing will be mainly used for IT technology research and development, senior talent recruitment and user experience.
Chen Jun, founder of Aijia Life and chairman of Yide Group
"Food, clothing, shelter and transportation" are closely related to the lives of ordinary people, since the beginning of the Internet era, it has not only affected all walks of life, but even subverted some industries and changed people's living habits and behaviors. Only in the field of "living" is difficult, once called "the last untouched forbidden area of the Internet".
Chen Jun proposed that it is necessary to unite all superior resources and enterprises that can be combined to jointly establish a market order of "good money expelling bad money" for China's large home furnishing industry. He said that at the beginning of Aijia's establishment, he was very clear about his development path, not to be the only unicorn, but to drive the entire large home furnishing industry to develop together, and cultivate a group of unicorns on the ecological chain while strengthening himself. In 2016, he invested in the ecological enterprise Xishe Chuangxiang to establish and promote the copyright of residential design, and sponsored the Rising Star Art Award to bring art into life. In May this year, together with Dongyi Risheng, Shangpin Home Delivery and Love Space, the New Era Alliance of Big Home was established to solidify the core, assimilate the rookies, and promote the "common good" of the industry.
Feng Weidong, chief investment officer of Tiantu Investment Managing Partner, said that he has always been very concerned about the development of Aijia, and the large home furnishing industry itself is a very difficult industry to transform, but Aijia's alternative approach has been effective, not only effectively improving the pain points of industry enterprises, but also the user satisfaction that has been delivered is also very high. Tiantu Capital is very optimistic about aijia's development space, and hopes that with the help of capital, aijia can make more and better contributions to Chinese.
(Editor-in-Charge: Li Chunhui)
