On June 5, 2018, after experiencing several high-level turmoils, and even in February this year, ACPUN sold itself again after experiencing several high-level turmoils, and even in February this year, acfun could not afford to be forced to shut down for more than 10 days, and this time the owner was also stuck in a lot of anxiety to the short video APP big guy Kuaishou.
Although the specific details of the transaction have not been disclosed, Kuaishou has confirmed the transaction to some media, and it can be seen that this transaction is obviously a real hammer.
ACFUN's embarrassment
In fact, Kuaishou's wholly-owned acquisition of ACPUN is not a storm, as early as February, there were folk rumors that the company that helped AC get rid of the financial difficulties was Kuaishou.
And ACFUN, the country's first bullet screen website, its energy is comparable to a history of humiliation that people hide and escape.
In 2007, AC's first monkey, Xilin, created ACFUN on June 6 of that year.
At that time, Xilin, who was still a college student because of his hobbies, was obviously unable to manage a company, and the entire ACFUN became more and more serious with the user's markup.
In June 2009, infighting broke out among employees at Station A, leaving ACFUN inaccessible for a month.
At the same time, Xu Yi ((9) bishi) took this opportunity to set up a website of mikufans, which was also the predecessor of Bilibili (referred to as B station).
In 2010, Chen Shaojie took over Station A and successfully hatched douyu live broadcast.
At the beginning of 2014, Chen Shaojie sold Station A to Yang Xinmiao and took Douyu Live with him. On April 27 of the same year, Saimen, who was then the station master of Station A, left Station A.
In April 2014, Aofei entered the A station and relied on the method of parachuting in the new leader to dismiss all the elderly.
In August 2015, Youku Tudou made a real-name report on Acfun, and three senior personnel of Station A were arrested, resulting in a large number of employees leaving. In the same year, Youku Tudou parent company Heyi Group led the A round of financing for Station A with 50 million yuan.
In January 2016, Station A received 60 million yuan of investment from SoftBank China's A+ round, and the management was once again purged.
In June 2017, the State Administration of Press, Publication, Radio, Film and Television issued a notice shutting down AcFun's audiovisual program service.
In February 2018, ACFUN was forced to watch for more than ten days because it could not afford to pay for the server.
It can be seen that acfun has been extremely sad in the past 10 years, with several high-level turmoils and many shuffles of personnel.
In the words of one of the ACFUN webmasters, Tatsuin Nainai, ACFUN is a bit of a posture of the earth chick, everyone wants to put on the oil, but no one likes it.
The helplessness of the fast hand
Compared with ACFUN, Kuaishou is obviously not at such a difficult level.
But it is undeniable that the original $18 billion valuation, the market's largest traffic short video App Kuaishou. Its daily life was quickly caught up by Douyin, which was quite a catch-up trend. Tencent's micro-vision has also begun to exert its strength, and the status of Kuaishou in policy has become more and more sensitive, and the sense of crisis has been continuously strengthened.
As for the monetization ability, most of Kuaishou's users are concentrated below the 4th tier cities, which is far from the monetization ability of Douyin users, so it is increasingly disliked by capital.
In this case, Kuaishou will inevitably rely on investment to get out of the situation, and ACFUN is its first move.
Post-acquisition changes
First of all, the two complement each other in the user base.
Acfun focuses on two-dimensional culture and users in first- and second-tier cities, while Kuaishou is more of a life content and older user groups.
Considering the difference in the age group of the two, perhaps after obtaining ACFUN, Kuaishou can use this to harvest some first-tier city users in the 20-30 age group.
And the most important thing is the problem of game monetization.
Under the success of Station B for mobile game intermodal transportation, it has been proved that highly community-based platforms can use games to obtain high profits.
And Kuaishou has also been trying how to break through the ceiling of its profit model.
It can be seen that in the future, in terms of games and profits, the two may burn a lot of sparks.
Finally, in response to this wholly-owned acquisition, Kuaishou expressed its understanding of the unique nature of Station A, maintaining its independent brand, maintaining independent operation, maintaining the original team, independent development, and Kuaishou will also give strong support to Station A in terms of funds, resources, technology, etc.