"Eat noodles without garlic, the taste is half as much."
A beautiful girl who graduated from a 985 college and is cute-looking eats with garlic and a big mouth.
In more than three years, she has soared into a tens of millions of food Internet celebrities.
How red is it?
She has more than 17 million fans across the network: more than 14 million fans of a certain tone, more than 2 million fans of a certain station, more than 1 million fans of a certain headline...
Laymen look at the bustle, insiders look at the doorway, traffic, money, reputation, value... All along with these numbers.
It is estimated that her annual income has already exceeded 10 million yuan.
Every time a video is sent, the number of reads is easily over a million; going out to explore the store, encountering fans on the road to give each other food has become the norm; in the video barrage, caring for greetings, supporting and applauding, a wave has come and gone; various advertising cooperation, good things to sell...
People are red, making money, many people have begun to study her popular cheats, and some people have calculated how much money she can make in a year.
It can be said that in the food anchor industry, she is definitely a ceiling-level figure.
Her screen name is "Little Bei Hungry", which is worthy of the name.
In the face of food, eyebrows open and smile, feast, and of course, the soul of the meal - gaga chew garlic.
The intoxicating appearance of eating and enjoying at the same time makes you feel that at this time and place, only "dry rice" is the most comforting to the soul.
A fan commented: "She is the most beautiful woman I have ever seen." ”
Yeah, no matter how long it takes, after watching her videos, your stomach will really be hungry.
In fact, since the release of videos on the Internet in 2018, her fame has gradually risen, and she has been surrounded by praise and controversy.
"Hello everyone, I'm your little betty."
In the opening words of the kind video, we go to explore how this big grinning, no-looking but online-looking girl captures the hearts of millions of fans.
<h1 class="pgc-h-arrow-right" data-track="25" > Wild Girl – gentle can't be suppressed</h1>
"The senior sommelier tells you how to accompany the dry red", this is the beginning stage of Xiaobei's video shooting.
A glass of red wine, a big deal.
Perhaps, after graduating from the Wine College of Northwest A&F University, Xiao Bei's heart was also like many girls, hiding a delicate lady's dream.
But the essence of teasing is that a glass of red wine can be suppressed, when a large bun crosses the camera, the painting style changes suddenly.
Red wine with steamed buns, Xiaobei is very good at it.
Whoever said that the royal sister who made a small mouth and drank red wine could not be a sweet and salty neighbor sister.
Half a bag of squeezed vegetables, two shallots, a small piece of pork, a skillful little shell to show his cooking skills, while tasting the small noodles he made, while "the queen mother sells melons, sells herself and boasts".
Many fans were attracted by XiaoBei, flipped back to her video, and saw that at first her mouth was not so big, and her laughter was not so wild.
"Speaking so softly, obviously a lady, now a woman, hahaha."
"I used to eat a small bite, so subtle."
"The smile and eyebrows that have never changed, the garlic that has always been there."
……
But no matter how it changes, because she is Xiaobei, fans still obsessively like her.
Graduated from a famous school, the image and temperament are excellent, the personality is cheerful, not pretentious, the expression is clear, and the speech is clean and neat.
Such a girl, even if she does not become a food anchor, but goes to other industries, in time, she must not be a person who does nothing.
When going out to participate in activities, the people in the company have a dinner, change into ordinary girls, don't say that they don't hide the garlic to eat, that is, the behavior of eating in large mouths, will definitely converge a little.
But XiaoBei is different, in the video, she asks for garlic from her big brother, asks the waiter for delicious meals, and eats a big mouthful of generous talk, which makes many societies envious.
Born not afraid of the camera and unfamiliar environment, it looks like a cloud is light and breezy, I do my own thing, you shoot yours, I eat mine, foodies plus words nag synthesis, is this considered god to appreciate rice to eat?
When gentle, whisper softly to pull homely; when wild, do not avoid all kinds of eyes.
Eating phase can be described as gobbling, as she herself said: "A woman who can eat everything in three bites", but this windy and cloudy eating phase is the most absorbent powder.
Laughing, the whole face becomes a walking meme, and the layered laughter is extremely penetrating.
Wild Girl Xiaobei has impressed tens of millions of fans with "authenticity".
<h1 class="pgc-h-arrow-right" data-track="49" > lucky girl - "sucking powder and sucking gold" is absolutely unmatched</h1>
With the blessing of bright personal characteristics, Xiaobei's videos have gradually gained attention.
Xiaobei, who has seen business opportunities from it, takes food shooting as the focus of his career, and "Xiaobei is hungry" has also become a food account promoted by a company.
In addition to visiting the store by herself, Xiaobei has also cooperated with colleagues to find and taste food together.
As a native of Shaanxi, she is the first to promote the specialties of Xi'an and all over Shaanxi.
She walks the streets and alleys, using the platform of "Xiaobei is hungry" to convey her love for food and life to senior foodies.
Delicious and not expensive, according to the consumption, fly shops, street stalls, are the places that Xiaobei often patronizes.
Many people, under the influence of Xiaobei, fall in love with food, and also fall in love with the city that is rich in food.
Many foreigners travel to Xi'an, and even directly refer to Xiaobei's food recommendations, and go to punch cards and taste the early adopters one by one.
Although the mouths are difficult to adjust, the tasting results are different, but under the strong appeal of Xiaobei, "Xiaobei is hungry" has become a business card to promote Xi'an.
Capture a large number of people who are passionate about food with their taste buds, and entertain visitors from all over the world with food.
At present, in addition to his hometown Xi'an, Xiaobei has successively punched in Wuhan, Guangzhou, Hainan, Hangzhou, Chongqing, Changsha, Chengdu, Lanzhou, Yinchuan and other cities Taobao cuisine.
The collection of local delicacies she sent has been close to or exceeded 100 million, and such a huge number of onlookers is really amazing.
The food and the city in Xiaobei's eyes have become the tourist vane for many foodies, where Xiaobei goes, where they must go, what Xiaobei eats, they also want to try it.
Today's Xiaobei has not called the wind and rain in the "wine" industry, but has played its own piece of the sky in the "food anchor" industry.
Now, Xiaobei has registered its own company, and the account value of "Xiaobei is hungry" has been deeply excavated.
A value return system with food as the medium and a huge fan base for consumers has been formed.
The frequency of Xiaobei live streaming is very high, in addition to helping agricultural products, most of them are mainly food and drinks, followed by women's skin care products, health care products, clothing, and daily necessities for most of the fan groups.
In the "Xiaobei Hungry" account recommendation window, it is shown that a brand of snail powder sales of up to more than 1 million pieces, a brand of brine chicken feet nearly 400,000 pieces, a brand of face towels up to tens of thousands of pieces, other products sales of 100,000 pieces, thousands of pieces, hundreds of pieces, sales of Liao Liao's products are scarce.
The account shows that the monthly sales volume of "Xiaobei Hungry" far exceeds 100,000+, and the reputation with goods is close to five stars, which can beat 61.87% of its peers.
Many self-media practitioners have focused their attention on "Xiaobei is hungry", and after many calculations, "Xiaobei is hungry" earns at least more than 10 million yuan per year.
The "Xiaobei Hungry Foodie Group" displayed in the account has reached 4, and the limit of 200 members of each group has already shown the word "full".
It can be seen that "Xiaobei is hungry" can simply be called "the absoluteest person who sucks powder and sucks gold".
<h1 class="pgc-h-arrow-right" data-track="73" > domineering girl - fearless gogogo</h1>
Xiao Bei was red, and someone blessed someone with a cool word.
The people who talk about the wind and cool ignore her efforts, only think that she has caught up with the short video explosion of "pigs can take off".
They couldn't see how much contentment and happiness Xiaobei brought to people with a sunny smile on his face and the praise in his mouth.
They can't see that the food that Xiaobei has eaten, the city he has walked through, and the local characteristics he has introduced have invisibly affected how many people and the development of the city.
They still can't see how many young people have derived the impulse and passion of entrepreneurship from Xiaobei's efforts in the food anchor industry.
Many people have a small mouth, a white eye, and scorn the Internet celebrity.
Isn't it sad that "eating" has become the easiest means of making money, and the social atmosphere has fallen to this point?
After graduating from a famous university, they actually went to become Internet celebrities, and the country did not train them in vain?
In order to make money to break the stomach, it will not take long for the body to have an accident.
The food thieves she recommends are hard to eat, her screen is full of fakes, and she herself is very unkind...
They believe that the threshold of Internet celebrities is low, there is no lower limit on morality, as long as they can make money, they will come casually and do what they want.
But is that really the case?
As a food anchor, Xiaobei must know the results of the "big stomach king" better than the layman;
Although the products she sells have been carefully selected, there are inevitably individual differences, and there will still be many people who are not satisfied;
Her favorite food, someone always tastes it and thinks it is garbage;
Her style of behavior, eating and laughing, will definitely be criticized by people who don't like it...
But these will not affect Xiaobei to be a food anchor with dreams and inspiration, nor will it affect Xiaobei to explore a broader platform for life development on this road.
This reminds me of the old story of "Grandpa Riding a Donkey".
In the face of many accusations from passers-by, the grandfather and grandson kept changing their own approach.
Grandpa rides a donkey, grandson leads a donkey; grandson rides a donkey, grandpa leads a donkey; two grandchildren ride a donkey together; two grandchildren lead a donkey; two grandchildren lead a donkey; two grandchildren work together to lift a donkey.
No matter how they change, what remains unchanged is the repeated accusations of passers-by.
Since some people are not satisfied with how to do it and how to change, why should they live in the eyes of others, work hard and wrong themselves?
It is better to keep the original intention, do a good job of yourself, what you want to do, and bury your head in it.
Many people have this life experience:
When you are penniless, you will be slighted, and when you are gradually showing your sharp edge, you will often be pointed out.
We all know that there is no perfect person in reality, and you don't have to be self-burdened.
It is better to be a domineering "little shell", happy and happy, not to live up to the food in front of you, and not to miss the scenery in your eyes.
Follow little Begogogo, punch in the food around the place, punch in the expectations of your own life.
<h1 class="pgc-h-arrow-right" data-track="103" > multi-faceted girl – life is defined by herself</h1>
Xi'an famous food publicity and promotion ambassador, Shaanxi tea spokesperson, Shaanxi intangible cultural heritage food recommendation officer, Shaanxi famous and excellent special product spokesperson, the first batch of Shaanxi good grain and oil healthy life new official...
Along the way, Xiaobei insisted on being the most authentic self, and gradually harvested "grain full warehouse".
She eats good food, but the people who look at her may look at nostalgia, yearning, love, and life.
She introduces food, but exports a person's attitude to life and the humanistic feelings of a city.
She is a graduate of a prestigious university, but she is not limited to traditional career choices, which makes many young people firmly believe that as long as you work hard, opportunities are always available.
She redefined the beautiful girl, in addition to cherry small mouth, light opening of the lips, Yuan Yuan Tingting, temperament elegant, but also a big mouth to eat, laugh loudly, not afraid of rumors, do yourself.
Many people look down on her profession, but they salivate at her annual income;
Many people envy her while lying flat and fantasizing about the future;
Many people complain about the hardships of life while being reluctant to give;
In fact, it seems that life is tight, but there are opportunities everywhere, only in how you choose.
Graduation from a famous school is a laurel in life, but with the laurel standing still, how can you see the beautiful scenery in life?
You can use the laurel as a step and continue to climb, or you can put down the laurel and find another way.
It is impossible to offer the laurel and let it become a burden on the development of life.
Like Xiao Bei, now in the food anchor industry, mentioning her academic qualifications, many people sincerely praised: "Girls who graduated from famous schools are eloquent." ”
You see, even if she chooses to put down the laurel and work hard, the laurel is always the shining capital of her life.
The world she struggled for did not fade the aura of her famous school.
In the summer of 2021, "Xiaobei is hungry" is a big stroke, so that tens of millions of fans have directly called "no fans are wrong".
Zhengzhou suffered a huge flood, and "Xiaobei was hungry" donated 500,000 yuan.
Praise overflowed the screen, but Xiaobei ended the donation with a faint sentence of "all love".
There is a saying:
"There are no casual successes, and no easy shortcuts."
In the final analysis, the road of life is wide or narrow, close or far, and it depends on how you go.
"XiaoBei is hungry", she eats a lot, makes a lot of money, it seems easy, in fact, how many people can really do it?
It seems easy to make money by stepping on the wind of the times, but it is not easy to say that how many people can really step on just right?
Sources and images:
"Little Bei is hungry" whole network platform