In the past two days, the milk pouring incident has been boiling over.
If you want your idol to make a successful debut, you have to hit the list to help;
How to vote: buy the dairy products of the program sponsors, and scan the QR code inside the bottle cap.
Some fans bought thousands of boxes of milk, drank it, and hired people to pour it into the sewers, as long as the bottle cap did not have milk.
After the incident was exposed, the official media took the lead in issuing four soul questions, and online criticism poured down.
Subsequently, the program was stopped, the platform apologized, and the sponsor apologized;
As of press time, the Cyberspace Administration of China officially deployed the "Qinglang" action to severely crack down on behaviors such as irrational responses to fans, and cleaned up the whole network.
A very old-fashioned drama, which was staged twenty years ago, is not strange.
When I was still in elementary school, a certain brand simply stuffed the cards of Water Margin 108 into the bag in disorder;
This set of cards transforms the Good Man Demon of Shui Po Liang into a superhero with his own skills, forming a bite gear with the students who are in the stage of hormone shell breaking.
For a rare card, many students have made a bloody payment.
The old man who was stacked in his arms had not yet stepped out of the commissary before his feet could take the card;
No cards, naturally show off;
If you have a card, throw it in the trash with the bread.
To this day, I can't forget the brand-new bags and golden dough cakes, pitiful in the black trash can.
The milk that is thrown out now is the same thing as the cake that was lost;
Today's idols make fans spiritually hallucinogenic, just like when the Water Margin card plated a child with energy armor.
Waste of food, vicious marketing, distorted values, criticism is loud enough.
Extreme star chasing is nothing new in recent years.
XZ fans went out to fight without grass, Wang Luodan was proposed at the roadshow scene, Yi Yanqianxi was sexually harassed at the airport...
It is not safe to live abroad.
Hollywood's top actress Sandra Bullock, si has been in the hands of extreme fans many times.
About twenty years ago, Sandra Bullock was on the front line in Hollywood with the movie "Agent Belle";
In those years, hot female action movies were very popular, and Sandra's performance in this film was indeed amazing.
The unsolvable appearance and plump curves quickly accumulated a wave of middle-aged and elderly male fans.
There is a fan named Thomas, who lets his dreams shine into reality, and repeatedly "encounters" Bullock on the street;
No matter which city Brock was in, Thomas could always flash out on a street corner and confide in her.
Soon, Bullock realized that he was being followed by fans.
Thomas is not a generalist who can get the itinerary of idols, he is crazy in his thinking, very rigorous in thinking, and very timely in action.
When Bullock realized the danger, he called the police, and Thomas was restricted for three years, and the radius of action could not approach Bullock for ten kilometers;
Three years later, Thomas made a comeback and continued to make street corner encounters and public displays of love.
In the end, only by judicial means could Thomas's restraining order be extended that Bullock was freed from fear.
But this is only temporary.
Not long after, she was targeted by another female fan, who often ambushed near Block's house;
One early morning, driving a high-speed car crashed directly into Brock's then-husband, Jesse James.
Although the "assassination" failed and female fans were arrested, this unknown fear was torture for anyone.
Bullock's relationship with fans has not ended there.
A few years later, a fan named Corbett, after several reconnaissances, once again gained insight into Bullock's residence and broke into his home late at night with a gun.
The mindset of this crazy fan is that Bullock is divorced, fantasizing that he is her next husband, and coming to have fun.
Perhaps Corbett was overwhelmed by the excitement of the imminent success, and after manually opening the door at the door without success, he began to smash the door madly, and the movement was too large to attract the police to go to jail.
Bullock, who has experienced nine deaths many times, has been discouraged and lazy afterwards, trapped in fear for a long time, resulting in missing the peak period of his career, and after his comeback again, he is already a tired middle-aged woman, and can only take some small-cost supporting roles.
Sandra Bullock's experience is just the tip of the iceberg of being sabotaged by extreme fans;
Today's "milk pouring incident" is full of losses, and there is no winner.
Program suspension, platform apology, sponsor return;
Idols are hyped up, accomplished, and repulsed by the love of fans.
The artwork is public-facing, but the lives of the stars after stepping off the stage are private;
Everyone has the right to pursue their preferences, but if the behavior violates public order and good customs, then this liking is bound to be overheated.
The 1990 movie "Ten Days of Danger" tells a thriller story of a fan who loses control of his thinking in the process of chasing stars.
A best-selling author is rescued by a female fan during a traffic accident;
In the past ten days together, the relationship between the two people has undergone a nine-curved ileum transformation.
In the beginning, female fans can still stay away from their idols and do their best to create rehabilitation conditions;
In careful care, the writer faded the aura of idol and began to get along with female fans as friends;
In this regard, the female fan's possessiveness of the writer began to expand rapidly, and she could not accept the established ending of the writer's new work, escalating cold violence into punches and kicks, and even tied up the writer and let him write his own imaginary ending.
In the struggle and tearing, the writer not only loses a leg, but also completely loses his personal freedom.
A writer who "invades" the reader's mind through words is thus mentally PUA by fans day and night.
In the end, the writer seizes the fleeting opportunity to escape the day;
But this became the beginning of a nightmare, because he often hallucinated, and a stranger who rubbed shoulders on the side of the road would be imagined by the writer as a female fan.
In fact, it is not comprehensive to blame the fans for the "milk pouring incident".
"Les Misérables" has a famous saying: There are no bad crops in the world, there are no bad people, only bad croppers.
Platforms, program groups, sponsors, regulators, each component has the obligation to be responsible for the event.
But then again, there will be a market when there is demand;
Fans, after all, are the end of cultural products and are the ones who pay for the whole game.
If every star chaser can be rational and calm, and think about the principles of being a person in the face of great right and wrong, then these deformed marketing will not take advantage of the void, and the bright eyes of fans can also play a monitoring role;
On the contrary, if we are blindly reckless and reckless, even if we dodge the "pouring milk" today, there will be other pits waiting for us tomorrow.
This unquenchable madness is time to pause and reflect.