Hello everyone, I am a male brother, today we are nagging is today's headlines how to make money in new media? Very practical for a small white beginner. It is recommended to like the collection plus pay attention to read slowly, the article is longer. The full text is 2889 words
Today we are sharing this kind of graphic article, speaking of graphics
<h1 class="pgc-h-center-line" data-track="60" > first we have to start with the title, a title, a good title is one that can attract more users to click. </h1>
1. First of all, let's analyze ah, this today's headlines this platform, his customers' users are most concerned about which? There are four main aspects that are entertainment gossip, practical skills and dry goods, so we will start to study the naming type of title from these directions.
For example, practical skills and dry goods, we use the number or the professional of the city to name these three methods, such as learning these three tricks you will be what.
Personally, I feel, heck, as long as there are only a few tricks, I just have to finish reading myself.
<h1 class="pgc-h-center-line" data-track="61" >2. Then we look at the word length of this title, and the article title of the bid number is generally 5 to 30 words. </h1>
This allows you to find the heads of the same category as you, see how they are named, which one of his has the highest number of hits, and then you name yourself based on his high number of clicks.
<h1 class="pgc-h-center-line" data-track="62" > 3</h1>
Every netizen because he is on this network, he wants to care about hot spots, understand the domestic situation and social dynamics, celebrity gossip, and daily behavior, so we must seize this hot spot to write headlines, attract the attention of readers, improve the exposure of our articles, and make them a hit.
But we should pay attention to the following aspects,
The first is not to exaggerate too much. Therefore, it is mysterious and curious, but it does not give clear information, such as saying untold secrets and other words.
The second is to say that with hints, threats, provocations, warnings, well, etc. words induce users to click must know that you don't know what you regret and so on.
The third is to say that the use of shock and funny words is too exaggerated, stunned, crying, shocked, invincible, and so on.
Then we must also pay attention to sensitive words can not appear sensitive words, heavenly dynasty, imperial capital, can not use headlines, because there is a risk of using voting numbers, the use of vulgar and indecent words can not be used.
After all is said and done, now we say that the writing must be chapterary and logical, and we can use the total score to write.
We can use the total one and then the following three small dots 123, and then two, and then write a few more small dots below, so that the reader can understand it more clearly.
Then at the end of the article, summarize the main meaning of the whole article.
The total score of the total writing, will make the article hierarchical, to the reader to read also bring convenience, such as the reader likes to see which point, he can focus on which point, but the main thing is that there must be logic, do not say that the wind and horses are not compatible, you pull it together.
Then we will talk about the next thing that can be used to write this content in several ways, the first of which is like the shot when the film is filmed, one scene after another.
But you have to write around a theme, which means you can't digress.
Then when we write, we have to build a secondary heading, that is, the kind of subtitle in the soft text, and the subtitle is the central idea of each paragraph.
In addition, we can also use that kind of time shift, such as morning, afternoon and evening.
In order to make the article more prominent, you can take a positive-negative approach and give a counter-example to argue your point of view. It is necessary to make a positive argument.
In addition to the general description of the total score, there is also an unprincipled layout, that is, all parallel arguments are elaborated around a center. They are independent of each other and have no affiliation.
Okay, now that the title is up and I've written it, how do we run it? What about getting more people to see our articles?
Next, let's talk about how to increase the number of people whose articles are opened for reading.
Your platform has its own recommendation mechanism, but how can we get that recommendation mechanism to search for us to recommend us?
1. Hot spots We have to grasp hot spots, and hot articles, that is, they will give priority to recommendations, especially with the higher the timeliness, the higher the amount of recommendations.
So we found the hot spots and keywords on the platform to improve the click rate of the article.
So we look for what hot spots are on this platform before publishing the article, and then according to this hot spot, we create the corresponding article to take the title, insert the corresponding characters and events.
2. There is also our fans to see what kind of type our fans like, sometimes we can focus on the fans, see which articles they like, and then create articles that fans like to read, but the premise is that you must have fans, which is useful.
3 is when writing an article, if you are just pure text, the average reader will have a feeling of fatigue, so it is recommended to insert pictures at this time.
4, when entering text, the interval between the text and the text should not be too close, keep a comfortable distance, let the reader look more comfortable, and then insert a picture of a paragraph of text, so that the interval is opened, so that the reader has a buffer visually, so as to increase the completion rate of your article.
If you attract fans, you must pay attention to the following points,
The first is that the activity should be updated every day, insist on insisting on it, don't suddenly break,
The second is verticality, which you focus on and which area you publish in.
The third is health, don't send those unhealthy things, send those that comply with the law, and the whole article looks good, then the picture should also be positive.
The fourth is to say original, you don't copy other people, and you haven't published articles on other platforms.
The fifth is the interaction with the fans, who give you comments and you have to reply to them in time.
The sixth is to be sure, if you are original, you must open the original logo to declare the original, if not, do not open ah, if you open the time will be banned will be punished by the suspension of the number of invisible, but will be the day summit to give you a few days of ban.
How do we create these advertorials with hot events?
First, we are sensitive to the discovery of hot events, such as these events that netizens discuss a lot, and keenly grasp these events to help our own brand build momentum.
Second, to seize the opportunity, that is to say, this is seizing this opportunity of his popularity, hurry up and hit the iron while it is hot, otherwise you will wait for this time to pass, and then you will mention that it is not a broccoli? No one pays attention to this hot spot, because the memory of netizens is that it is easy to forget quickly, so we quickly grasped this event and took the opportunity to launch an article.
Third, if the third point is if there is no hot event, what should we do at this time? We should create some hot events, such as what new products are there. New ideas or new ideas, ah, to create hot events.
Fourth, that is, to seize the entry point of this event, how to put your brand into this event, stand in the position of the reader to resonate with the reader, and push your brand out. It not only improves their brand awareness, but also increases product sales, and the credibility of enterprises will also improve the public, and they will remember it longer.
When enterprises write line-of-sight soft articles, the focus is to attract widespread attention from the media and the public, not that the more soft articles you write, the better, but that it pays attention to the improvement of the influence of the reprint rate.
When creating advertorials, netizens must actively participate in promoting the development of events and driving people's emotions to attract people's attention.
<h1 class="pgc-h-center-line" data-track="71" > Let's talk about the problem, the problem soft text, that is, many platforms will ask questions, what to do in what situation? </h1>
If we write this kind of advertorial, there are four main points.
First of all, our first point is to find materials, because we want to write a point of view, we want to find the right material to support this point of view, you can go to the Internet to search, after searching
The second is to act now. It is to associate this problem with the enterprise product, let him skillfully associate it, expand around this problem, integrate the product into the article, and make it a clever, so that others cannot see that it is a soft text of the advertisement.
The third is to be multi-angled. Because if your angle is too single, it will cause readers to resent it in the long run, so we can't be the same, we should write from different angles, so that your fans can continue to pay attention to you.
The fourth is to refer to those who like, high to write their own articles, but do not appear infringement, you can not completely copy the whole text, but to add their own views.
Finally, how is it written in the kind of soft text that imparts experience and dry goods?
When writing this kind of skill soft text, you can according to your own identity, if you are an expert, you can use the expert's point of view to analyze, how to do this thing, if you are a small white, you can say that I searched for a bunch of information on the Internet, and then found out how to do it, according to your different roles to arrange your writing content.
Well, today we will simply nag here, I am a male brother, remember to like the comments and pay attention to Oh.