Fall in love with a city from the night!
Whether a city's "nightlife" is colorful and vibrant is not only about the spiritual life and leisure and entertainment of urban residents, but also about the "soft power" of the city, which is one of the important indicators to measure the prosperity, comfort and convenience of the city, and also an important channel for foreign tourists to perceive local culture and experience the local lifestyle.
Last week, the Ministry of Culture and Tourism issued the "Announcement on the First Batch of National Night Culture and Tourism Consumption Agglomeration Areas", which intends to identify 120 projects in the country as the first batch of national night culture and tourism consumption agglomeration areas, of which Jinan Ancient City Characteristic Cultural Block and Impression Jinan Spring World were successfully selected.
In recent years, the night economy, as a new form of cultural tourism consumption, has become a "new highland" aimed at by all localities and competing to seize it. Nowadays, the more beautiful Jinan is at night, the night cultural tourism economy has gradually become a new growth point of the cultural tourism industry.
Jinan's ancient city characteristic cultural block is charming at night. (File photo) (Photo by Cui Jian)
The ancient streets of the ancient city dress up the night sky of the city
Enjoy the night view, visit the old city, watch the performances... From Quancheng Square to Daming Lake, from Furong Street to Baihuazhou, from the old commercial port block to the impression of Jinan Spring World. In recent years, many people have begun to enjoy a different kind of spring city in jinan at night. Night cultural tourism experience has become a must-choose item for citizens and tourists, and the experience and consumption at night have become a new trend of leisure tourism.
"In the leisure time in the evening, I prefer to go to the ancient streets and alleys with strong cultural atmosphere, because the experience is very rich, watching beautiful scenery, watching performances, tasting food, rich and colorful." Ms. Xiao, who works in the financial industry, said that during the day, there is a lot of pressure at work, and at night, she wants to find a quiet and unsentimental place to relax.
Spring water tourism has always been the "golden character" sign of Spring City tourism, in recent years, Spring Water Tourism has increased the number of night tourism projects, attracting more foreign tourists and citizens to participate. With Baihuazhou, Qushuiting Street, Furong Street and Kuanhouli as the core, the characteristic cultural blocks of Jinan's ancient city have a unique flavor under the small bridges, springs and ancient buildings decorated with colored lights. Members of the public can walk to enjoy the dreamlike and picturesque light scenery.
"The transformation and upgrading of the night scene has shaped the characteristics of the urban environment, highlighting the unique charm of the city, and the ingenious lighting design has also made the night in Quancheng filled with a distinctive cultural atmosphere, enhancing the sense of pride and belonging of the citizens." The relevant person in charge of the Jinan Municipal Bureau of Culture and Tourism said that half of a literary history is in Jinan. On the cultural heritage of Jinan, it has the confidence of "not letting go". The night-time improvement of jinan's ancient city characteristic cultural blocks not only dressed up the city's night sky, but also ignited the vitality of the city's night economy. "In order to develop the night economy, in recent years, the creation of characteristic cultural blocks and the development of projects such as the 'Spring City Night Banquet' have lengthened the residence time of tourists and formed a new consumption economic growth point."
City Night Tour Punch Card Place - Jinan City Impression Jinan Spring World. (File photo)
Characteristic neighborhoods lead the night economy
The "Curtain Open" wax museum, which cost 80 million yuan, is fully open to welcome guests, accompanying you until 22:00 every night; The bustling galaxy that never sleeps at night; Travel through the ancient and modern "Er'an" Cultural Park; Gather powerful city singers and enthusiastic basketball youth to accompany you to spend a pleasant night "2021 Jinan New Youth Day"... In the impression of Jinan Spring World, when night falls, it is still touching.
Impression Jinan Spring World is positioned as "city night tour punch card", which is one of the night economy IP brands that Jinan has focused on creating in recent years. The park covers an area of more than 300 acres, with a total scale of about 280,000 square meters, the eastern district integrates the architectural elements of the opening period, highlights the European style theme characteristics of the Chaofan East Building with the name of "East Building", integrates the architectural elements of the Ming Dynasty period in the West District, and highlights the style of the Culture of Jingfang in Xifang City with the name of "West Square". At the same time, a unique landscape with the characteristics of Quancheng was built inside the park, attracting many tourists to watch here.
The impression of Jinan Spring World at night is a beautiful visual feast. The neighborhood landscape such as the upper class of Qingquan Stone and characteristic sculptures is lit up by lanterns, and the east building and the west square building are dressed in a shiny coat, and every street scene is worth remembering.
"A city needs a classic, characteristic pedestrian street to speak for it. Impression Jinan Spring World is sparing no effort to bring you a new model of shopping with characteristics, heat and temperature. The relevant person in charge of Impression Jinan Spring World told reporters that at present, Impression Jinan Spring World is moving towards a higher goal, committed to developing the night economy, continuously promoting the upgrading of night consumption, and leading the economic development of the area to a new level through the development of the night economy in the neighborhood. This year, the neighborhood will be upgraded one after another, at that time, it will bring a more beautiful and romantic visual experience to citizens and tourists.
Promote the development of the city's night economy with points and areas
Compared with the daytime, the "smell of fireworks in the world" in the city at night is stronger. According to relevant data, about 90% of the current tourists who go out to play have the experience of night experience, so compared with the daytime scenic spot punch, the cultural tourism experience at night is more experience-valuable, and can also have a new perception of the local culture and lifestyle.
"Jinan Ancient City Characteristic Cultural Block and Impression Jinan Spring World was successfully selected as the first batch of national night culture and tourism consumption agglomeration areas, which is very appealing and of great significance for enhancing the culture of Jinan Ancient City and the cultural Jinan brand." Shan Minglei, a professor at the School of Tourism of Shandong Youth Political College, said that in the next step, Jinan should apply the leading role of the two places, better play an exemplary role, and play a pulling role in the construction of ancient cities, blocks, and traditional cultural blocks in the surrounding neighborhoods and the entire Jinan, and at the same time pay attention to the creation of characteristics, reflecting the cultural characteristics of Jinan and Shanshui.
Shan Minglei said that the night cultural tourism consumer market has entered a rapid development track, and the cultural tourism consumption agglomeration area with richer connotation and more one-stop experience will also become a hot spot for integrating night tourism resources, night consumption and releasing the new vitality of cultural tourism.