The curtain of the "14th Five-Year Plan" began. How to take the first step in the opening years and see a new atmosphere? The "Baodi Guichi" WeChat public account specially opened a column of "Opening 14th Five-Year Plan and Striving for a New Journey", which comprehensively reports on new visions, new goals and new actions in various places, and comprehensively shows the new atmosphere of "Five New Noble Pools". Today's publication is "District Cultural and Tourism Bureau: Promoting Global Tourism and Accelerating the Construction of a New Pattern of "Fast-Forward and Slow-Travel" Tourism".
The "14th Five-Year Plan for National Economic and Social Development of Guichi District of Chizhou City and the Long-term Goals for 2035" adopted at the District People's Congress at the beginning of this year put forward: "Strive to build a new pattern of development of 'East Lake West Village', build the 318 National Highway and the 358 Provincial Highway and the Tourist Scenic Trail along the Shizhu Huang Line with high standards, promote the formation of the 'one city, five belts and three plates' development pattern, and strive to build the Yangtze River Delta leisure resort, healthy pension 'preferred place' and national all-round tourism demonstration zone ...". Since the beginning of this year, our district has focused on the Guichi cultural tourism brand of "Ten Mile Apricot Blossom Village, Thousand Years of Poet Land", in accordance with the development concept of "tourism +", "ecology +" and "culture +", and introduced a series of measures to continuously deepen the structural reform of the supply side of the tourism service industry and vigorously develop global tourism.
"Global tourism is the focus of the future development of Guichi tourism, and we are confident that we will continue to do a good job in creating a global tourism demonstration zone." The relevant person in charge of the District Cultural and Tourism Bureau said that at present, our district has issued the "Guichi District Global Tourism Demonstration Zone Creation Work Plan" and "Guichi District 2021 Global Tourism Development Action Plan", formulated the "Several Policies on Accelerating the High-quality Development of the Cultural Tourism And Health Industry" and other documents, from the policy level to increase and encourage the creation of the Global Tourism Demonstration Zone, and constantly enrich guichi's tourism industry, to create a more livable and workable and beautiful environment.
It is understood that since the "13th Five-Year Plan", the tourism economy in our region has been generally stable and orderly, and the number of domestic tourists received has increased from 11.59 million in 2016 to 12.19 million in 2020. The total tourism revenue increased from 13.9 billion yuan in 2016 to 15.6 billion yuan in 2020, further enhancing the influence, competitiveness and satisfaction of the tourism industry. In the future, how to let "fast-forward" tourists "slow down" and "stay" after Guichi has become a topic that Needs to be explored in Guichi's tourism industry.
Since the beginning of this year, the District Cultural and Tourism Bureau has taken the creation of the global tourism demonstration area as an opportunity to enhance the construction of tourism infrastructure, accelerate the construction of the "fast-forward and slow-travel" comprehensive road network system, focus on the construction of two scenic roads of provincial highway 221 and national highway 318, support the construction of tourism infrastructure such as tourist toilets, ecological parking lots, tourist traffic signs, tourism and leisure facilities along the route, continuously enrich the core format of XinghuaCun Cultural Tourism Zone and Pingtianhu Scenic Area, start the "East Lake, West Village" brand, and do a good job in the service guarantee of settled projects. Promote the completion of the project as soon as possible and put into operation.
At the same time, our district actively promotes and optimizes tourism products. At present, the creation and rectification of the 3A-level scenic spots of the Hongcun Expansion Base has been fully completed, and the tea township, Qiupu Xianju, Shanshuijian and Zuolitou Tourist Homestay have completed the grade assessment declaration work. In addition, the District Bureau of Culture and Tourism also organized Jiuhua Tianchi, Xiushanmen Museum, and Guorun Black Tea to apply for provincial-level research and tourism demonstration bases.
"To develop the cultural and tourism industry, we must plan a number of tourism projects that meet the market demand and carry out foreign investment." The person in charge of the District Cultural and Tourism Bureau said that our district has always established the concept of project as king, and since this year, it has continuously strengthened the tracking, scheduling and coordination services for intentional investment projects, signed projects, projects under construction, and operating projects. Solidly promote the integration and development of tourism with agriculture, forestry, big health industry, and real estate industry, and strive to build a number of high-quality tourism enterprises and characteristic cultural tourism projects. At present, the infrastructure construction project of Xinghua Village Cultural Tourism Zone, the first phase of Xinghua Village Smart Health Treatment Town, the Jiuhua Yaochi Town Hot Spring Health Care project (Phase I) and the Jiuhua Tianchi Red Season Boutique Cultural Hotel Project in Chizhou are steadily advancing. At the same time, our district has continued to implement the pre-examination and access mechanism for cultural tourism and health projects, and carried out the pre-examination and access work of tourism projects such as Anhui Crane Lake Guiyuan. In mid-May, a symposium for cultural tourism enterprises was organized and held, and the scheduling mechanism of key cultural tourism projects was continued to be carried out to effectively help cultural tourism enterprises solve some practical problems.
Cooperate with the cultural tourism section of CCTV's "Discovery Journey" channel to produce "Apricot Blossom Flowing Water , Poetic Guichi"; actively participate in the "Anhui Cuisine • Hundred Cities and Thousand Flavors" publicity and promotion activities carried out by the Provincial Department of Culture and Tourism; Guichi District Qiupu Flower Mandarin and Guichi Xiaocang were successfully selected into the list of "Anhui Signature Dishes"; organized tourism enterprises to participate in the "Shanshui Poetry City , Kangyang Chizhou" 2021 Chizhou City Cultural Tourism (Zhangzhou, Hangzhou) Promotion and Investment Association... The basic work of the tourism industry is done well, and it must be publicized in place. Since the beginning of this year, the District Cultural and Tourism Bureau has carried out solid and effective publicity and marketing work, while organizing and participating in various activities, it has also combined with the Xinghua Village Cultural Tourism Festival, the "With the Heart • Meet Guichi" series of essays and other activities, using new media such as the "Guichi Cultural Tourism" WeChat public account to actively carry out tourism promotion and enhance the publicity effect. In the next step, the bureau will vigorously promote the integration and development of "Internet + tourism", and cooperate with the Douyin short video platform to carry out activities such as marketing and publicity of Guichi Cultural Tourism. According to the actual situation, timely organize tourism enterprises to participate in tourism exhibitions and promotion meetings. Continue to plan and organize normalized cultural tourism festivals and tourism cultural theme activities with local characteristics, so as to achieve "monthly activities" and continuously improve the popularity of Guichi's tourism industry.