2021 is destined to be an extraordinary year, with the normalization of the epidemic and the raging floods... In these extraordinary years, each of us is bravely changing, and the children are also working hard, and one by one young heroic Olympic athletes have achieved proud results. Every child is creating their own era, and how to make children's lives a little more happy and sweet has become one of the main concerns of society.
The "National Tide Gift Box" jointly launched by Ellson × Ma Dajie
On October 18, 2021, Ellson and Ma Dajie Food jointly launched a new Gift "National Tide Sugar Gift" gift box, hoping to inject vitality, consummation, sweetness and happiness into people's lives through "beauty education + candy". It also further demonstrates the confidence and strength of Ellson in adhering to the development path of elite aesthetic education of "let the light of art shine in every corner".
Cross-border alliance exclusive customization, blooming artistic charm
The "National Tide Sugar Gift" joint candy gift box launched by Ilsen and Ma Dajie Foods, according to the tasting diners of different ages and market research, 6 products were jointly selected: wine heart chocolate, daxi crisp candy, nougat, daji Dali, Michelle, brown candy.
National tide gift box
Pictures of 6 candy products
In terms of packaging design, the team of designers of Ilerson insisted on and broke through innovation to combine traditional culture and modern elements to outline the beautiful happiness theme of "sweet". This design has been guided by experts and scholars from the Social Aesthetic Education Alliance, the Institute of Art Education of the National Academy of Painting of China, the Children's Art Branch of the China Education Alliance, and the China Children's Plastic Arts Society, giving people a visual sense of youthful vitality, warmth and cordiality.
2021 Tianjin Sugar and Wine Fair booth site
From October 14th to October 18th, the "National Tide Sugar Gift" New Year candy gift box launched by Ma Dajie X Ilsen was displayed at the Tianjin Sugar and Wine Fair, and the packaging design and products were well received by many visitors.
When color meets sweetness, explore new ways of playing aesthetic education services
Since its inception, Ilerson has always adhered to the principle of educating people with beauty, beautifying people, and cultivating yuan with beauty, making efforts to develop the curriculum system, introducing the teaching team and building a system platform, and taking multiple measures to strengthen the work of aesthetic education.
Real-life pictures of Ilsen's teaching, teaching, teaching assistants, and consultant teachers
According to insiders, the cross-border cooperation between the two is actually not accidental, the aesthetic education industry and the food industry are essentially service industries, with overlapping consumption scenarios and consumer groups, business fit and convergence is high, with natural cooperation advantages. The cooperation between Ilsen and Ma Dajie Food will produce a 1+1>2 effect.
First, Ellson chose to link up with Ma Dajie Food because the two sides are highly compatible with the concept of creating a better life for people;
Second, both sides focus on the healthy growth of adolescents and children, create a happy childhood for children, use color + sweetness, inspire children to use paintbrushes to create boldly, and use innocence to depict the beautiful life in their hearts;
Third, adhering to the principle of education and public welfare, in order to realize more children's painting dreams, Ellson has prepared an "art dream gift package" accompanied by a "national tide sugar gift" gift box all over the motherland, so that children's art and dreams can fly together! Create a characteristic co-education model in which "food education" and "aesthetic education" are combined into one, and fulfill a responsibility and obligation for the development of aesthetic education.
Footprints all over the country, witnessing the power of the brand
Map of the distribution of the Ilsen business
Adhering to the vision of "exploring, creating, sharing extraordinary products and experiences, and becoming China's leading aesthetic education service provider", after continuous exploration and practice, Ilerson has been stationed in Beijing, Tianjin, Shandong, Jilin, Zhejiang, Yunnan and other regions in China, serving more than 90,000 elite student families with professional aesthetic education, and has begun to prepare for the construction of aesthetic education and training centers in key regional cities such as Hebei, Henan, Shanghai, Jiangsu and Shaanxi, and the national layout has been initially completed. This time, Ellson cooperated with Ma Dajie Food to share the sweetness with more children, so that the children's artistic growth road was full of sweet taste.
Mr. Xu Fenghua, President of Ellsen, said in an interview that Ellsen is very honored to cooperate with such an excellent enterprise as Ma Dajie Food, and the two sides will jointly exert their respective advantages, explore more diversified cooperation, continue to launch more cross-border high-quality products, and create more beautiful life scenes for consumers. In the future, Ellsen will continue to create opportunities for cross-border joint cooperation with more well-known brands to bring more potential to brand development.
Ma Dajie Food was founded in 1985, adhering to the mission of "creating a sweet life for the society and consumers", deeply cultivating product research and development, and has been rated as "National Food Industry Excellent Leading Enterprise" for many consecutive years and known as "National Candy". Ma Dajie has produced many explosive products and become the brand memory of generations of Chinese, covering more than 300 cities, terminal sales outlets have reached 10W+, and the radiation market has reached 80%.