As the hottest movie in the Spring Festival file, "Detective Chinatown 3" can be said to have been highly anticipated from the beginning of its release. However, after the official release, the rating and reputation of Tang Detective 3 continued to decline, but the box office still exceeded 400,000. How can a film with mixed reviews achieve such results? In fact, this is thanks to director Chen Sicheng's publicity strategy, such as the progress of various soft promotions, and for example, this time Tang Tansan did rub ultraman's heat.
As early as before Tang Tangsan was not released, director Chen Sicheng mentioned Ultraman in an interview, bluntly saying that an IP from 55 years ago can make children like it so much, which is what their creators need to reflect on. That interview helped Chen Sicheng gain a very high degree of favorability in the close-up circle, so many special-time fans are very concerned about Chen Sicheng's Tang Detective San.
And Tang Detective Iii also invited Uji Kiyoko, the actor of Victory Ultraman's human body, although it was only a cameo, but just a few shots did satisfy Ultraman's fans. I remember that this should be the first time that a Chinese film has invited a starring actor who has participated in Ultraman to participate in the creation of the film. It can be said that Chen Sicheng's routine is really playing very well, at least the favorability of close-up enthusiasts is indeed full.
However, there is one thing to say, if Uji Kiyoko is allowed to transform directly in the movie, it is estimated that Tang Tang's current rating will be further improved. Of course, the copyright of Round Valley is also quite easy to get. Even Hollywood's "Ready Player One" did not win the IP use rights of Ultraman, and Chen Sicheng estimated that he did not have the courage to talk to Round Valley about copyright!
In addition, Tang Detective III also has a number of actors who have starred in Ultraman. For example, Masami Nagasawa, the star of "New Ultraman", played an important role in Tang Tansan, allowing Chinese fans to see the acting skills and charm of Japan's top actresses. For example, several passers-by characters in Diga Ultraman also appeared in Tang Detective III, and it is estimated that the special camera fans who have seen Tang Tansan have more or less noticed a little, and there is not much to say here.
In addition to Ultraman, Tang Detective III also appeared a lot of anime elements, such as cherry pills, Saint Seiya and so on. To some extent, these contents have attracted a certain degree of favorability from anime fans, so it is not difficult to see that director Chen Sicheng really took pains to drain the flow.
Although at present, Tang Tansan cannot be regarded as a very good movie. Chen Sicheng clearly focused his mind on operation and publicity this time. Although as a fan of anime and special photography, it is gratifying to see these once niche elements valued by Chinese directors. But I still hope that director Chen Sicheng can use the work itself to attract people. Such a routine can drain once, but the next time the audience may not eat this set!