On June 5, 1905, the 9th China Network Audiovisual Conference "Audio Without Boundaries, Innovative and Sound" Network Audio Forum was held in Chengdu.
Dong Dong, a first-level inspector of the Department of Network Audio-visual Program Management of the State Administration of Radio and Television, delivered a speech at the beginning of the year
Dong pointed out at the beginning of the year that the expression of sound is enduring, has eternal vitality, and has its importance and unique charm in special scenes, and at the same time he puts forward requirements for the future development of the network audio industry: to raise the banner, gather people's hearts, cultivate new talents, revitalize culture, display image, adhere to the correct political direction, adhere to the core values of society; create works that can be passed down, tell good stories, and do a good job; and constantly innovate expression methods, packaging methods and communication forms.
Lin Xinxian, chairman of the Network Audio Working Committee of the China Online Audiovisual Program Service Association, presided over the meeting
"Building a Safe and Open New Media Platform for national voice" - Li Xiangrong, General Manager of CCTV New Media Culture Media (Beijing) Co., Ltd
Li Xiangrong delivered a keynote speech, he said that audio ushered in an explosive period, but also to develop and establish relevant standards, including 5G broadcasting, vehicle fusion radio interface, production, safety audit, integrated broadcast control, etc., to provide users with better and safer sound content, and practice national media responsibility.
"Nourish the spiritual world of left-behind children with excellent children's content" - Wang Kai, founder and CEO of Uncle Kai Storytelling
Wang Kai said frankly that without forgetting the original heart and keeping the mission in mind, our mission is to let more children have a happy childhood. Uncle Kai's storytelling has been personally involved in the public welfare of education, so that left-behind children and rural children can also enjoy high-quality children's education content, and we are willing to fight for this for a lifetime.
"Reading for All, Let Reading Light Up Life" - Fan Deng, Chief Content Officer and Founder of Fan Deng, Professor of Xi'an Jiaotong University
Fan Deng believes that cultural self-confidence comes from the improvement of the overall national quality, and the improvement of the overall national quality comes from our continuous learning. The essence of business is to cater, and the core of education is change. Products that can really bring good changes to our lives are products with vitality.
"Building a Full-Scenario Experience for Audio Consumption" - Wei Wu, General Manager of Music and Picture Business Department of Huawei Consumer Business Cloud Services
Wei Wu introduced that audio consumption has entered the full scene time, and Huawei Music has built a variety of application scenarios around the three categories of "people", "cars" and "home" for users, and realizes intelligent distribution and seamless experience of audio content and services through the combination of soft and hard.
"The Possibility and Imagination of Podcasts" – Kyth, CEO of Small Universe
Shu Yulong admits that the charm of podcasts comes from the heartfelt expression of real people and the power of trust based on long-term listening. Chinese podcasts are undervalued forms of media, and the companionship, authenticity, and trust of podcasts are all increasingly scarce qualities in the content field.
Roundtable Dialogue: The main theme and diversity of audio boutique creation
In the roundtable dialogue session, Wang Chaoyang, senior vice president of Uncle Kai Storytelling, Xiao Yi, head of long audio business line operation of Tencent Music Entertainment Group, Tu Zhen, vice president of Shanghai Himalaya Technology Co., Ltd., Chen Qiang, vice president of Dragonfly FM content, and Zhu Jiayin, director of Mao'er FM Production Center, fully discussed the theme of "the main theme and diversification of audio boutique creation" from the aspects of topic selection, technology construction, user relations, communication effect, layout direction, etc.
Roundtable Dialogue Moderator: Uncle Kai Storytelling Senior Vice President Wang Chaoyang
Wang Chaoyang, as the host of the roundtable dialogue, said that inheriting excellent traditional culture, it is necessary to study and understand the psychology and needs of children, and let children feel interesting and beautiful in terms of expression and aesthetic power. This is actually a kind of education that does not focus on efforts.
Xiao Yi, head of long audio business line operations at Tencent Music Entertainment Group
Xiao Yi believes that red culture is the most prominent color in modern and modern China, and the forms of presentation include text, film and television works, audio and so on. Chinese likes to inherit, so looking back on the centenary of the founding of the party, we will still find the passion of that era.
Tu Cheng, Vice President of Shanghai Himalaya Technology Co., Ltd
Tu Zhen said that Himalaya promotes the creation of audio positive energy boutiques and makes a family's spiritual food for a lifetime. From the richness of content, the diversity of participants, channel innovation, etc., let users from hearing to being moved, so that every second of companionship is love.
Qiang Chen, Vice President of Content at Dragonfly FM
Chen Qiang called on the platform to use audio to tell Chinese stories well, help users form cultural self-confidence, transmit core values, and spread positive social energy. In particular, it can inspire young users, so that they are interested in history and culture, and strengthen cultural self-confidence.
Zhu Jiayin, Director of Cat Ear FM Production Center
Zhu Jiayin said that the emotional real quality radio drama can make the main theme more vivid, thereby stimulating the user's sense of resonance and identity, so that the mainstream values naturally penetrate the hearts of the people. Young users with high acceptance will love traditional culture even more.
On the occasion of celebrating the 100th anniversary of the founding of the Communist Party of China and welcoming the 20th National Congress of the Communist Party of China, the network audio industry will continue to focus on the main line, create high-quality and innovative technologies, expand the communication scene and provide high-quality audio content and diversified customized sounds according to different needs, strengthen the immersive, diversified and personalized voice interaction experience, meet the spiritual and cultural needs of the people to the greatest extent, transmit power with sound, and interpret responsibility with actions.