A while ago, "Brother with Thorns and Thorns" swept the whole network, so that the forty- and fifty-year-old "middle-aged male god" began to dominate the screen again, and the strength of male stars turned red to make many netizens marvel, the years are undefeated beauty, and the more undefeated the more fragrant male gods! When it comes to "the more the product is more fragrant", one person has to say, that is, Li Naiwen. I believe that the star-studded "My Father and Me" during the National Day has made many people addicted, and it has also made us fall into this "changeable drama bone" eye killing again.
In 2021, Li Naiwen, who has been silent for many years, is completely on fire!
Whether it is the national treasure director Zhang Yimou's spy war new film "On the Cliff", or the thriller suspense film "Perfect Victim" that grabs the attention of young people, the annual big production "My Father and Me", and even the TV series such as "Great Qin Fu", "Warm Taste", "Liu Yong's Pursuit" and other TV series that are highly received in the TV series, each one will appear that "familiar and strange" face: obviously it is Li Naiwen, but the characters created are ever-changing, right and wrong. Super strong character shaping ability, you can't help but wonder, how can such a powerful actor "break through the ground"?
If it is said that small fresh meat in the show business circle can be famous for a while by virtue of the topic of appearance, then the middle-aged actor's popularity must be a steady and steady accumulation. Li Naiwen, who graduated from the Chinese opera class, has experienced 18 years from participating in the first TV series "Good Things and Many Things" in 2003 to today. Not only that, Li Naiwen is also a "shoulder handle" on the drama stage, and since he was 5 years old, he has performed in the theater with his mother for nearly 40 years.
Stepping out of the screen, Li Naiwen is also a charming uncle with a story in his eyes, exuding an elegant and humble temperament around him, the scene is sharp, but outside the play, he hopes that his life can be as low-key as possible, low-key enough to go to the market anytime and anywhere to buy vegetables, can squeeze the subway without scruples, can sit on the side of the road and drink with friends... Bright and beautiful left to the role, in private he only wants to live the life of ordinary people.
For an actor, acting is the most important traffic password. After participating in a series of popular film and television works last year, Li Naiwen's name "can no longer be hidden" and was named "the male god of ratings" by netizens. Solid foundation and unique temperament have become the most important "basic disk" of Li Naiwen's acting career.
Li Naiwen's requirements for participating in the script are notoriously high. Recently, Li Naiwen officially announced that he had become the chief tasting officer of Rongda Sauce Wine. The person in charge of the Rongda sauce wine brand once revealed that although there were some personal contacts before, when he really began to talk about endorsement cooperation, Li Naiwen's team still showed a very rigorous side. What is the condition of the winery of Rongta Sauce Wine? What is the yield? What about the old wine reserves? How is the process? What is the price? What is the quality of the wine? What do industry experts say about tasting reports? And so on and so forth. Of course, people with real strength will also pay special attention to the strength of the partners who work with him.
In the end, Rongda sauce wine still won the favor of Li Naiwen with the super stable strength of the new first-line sauce wine. At the just-concluded Rongta sauce wine "Rong Chao Endless New Product Launch", Li Naiwen suddenly "appeared", and the scene unabashedly praised and recommended Rongda, which surprised the audience and could not help but praise the endorsement of this "two-way rush".
New users need new brands, and sauce wine must also innovate
Also has connotations, but also the outside world seems to be suddenly famous, Rongda sauce wine and Li Naiwen can be described as a natural success.
A textured sauce wine brand, coupled with a textured traffic movie star, Rongda sauce wine's ambition for the new middle-class market can be seen.
Sauce wine in the liquor market in recent years can be described as a ride. Because of its complex craftsmanship and scarce production, it has always been favored by wine lovers. In recent years, driven by Moutai, the entire sauce wine industry has entered a period of rapid growth, and prices have also risen in tandem. However, after the "price increase development" of the past few years, the soy sauce wine market is entering a period of rational value expansion, and the short-term "collection investment demand" is giving way to the real long-term "drinking demand".
"Mao drink not fried", for consumers to create a real high-quality price ratio of the national sauce wine, Rongda sauce wine forward-looking to find the pulse of the market. The quality of super-first-line sauce wine, the price of national consumption grade, and the trend design that is more in line with contemporary aesthetics constitute the "troika" that Rongta has sprung up in the market.
Some wine friends use eight words to evaluate Rongda sauce wine: starting from the appearance value, loyal to the quality. The classic Maitreya Buddha belly bottle design and fashion darling robin egg blue use, both the profound heritage of China's thousand-year-old culture and the fashion aesthetic of the international first-line trend, elegant and seductive.
In addition to the aesthetics of the same frequency as the new middle-class user group, a series of market play methods of Rongta sauce wine have also become an example of a new first-line sauce wine brand: online and offline three-dimensional layout of sales channels, to achieve two-wheel drive, feeding each other. From the traditional outdoor advertising terminal of the airport high-speed rail station, to the focus media in the elevator room of the office building, from the short video planting of the vibrato little red book, to the live broadcast of the internet celebrity with goods, in the traditional liquor market, few brands can achieve seamless coverage of the brand in a systematic way like Rongda sauce wine.
In just 9 months, the brand value of Rongta sauce wine has soared to 7.852 billion, and it has also won the honor of "Four Legendary Brands of Sauce Wine in Maotai Town".
Soft and hard power, industrial chain advantages are sauce wine moat
Some people praise Rongda sauce wine","FMCG play" for creating a precedent in the industry, and some people shout that they can't understand it: can you support a national-level sauce wine brand by relying on a modern marketing system?
Not really.
In fact, the sauce and wine industry is not looking at marketing, but "strength". With the popularity of sauce wine, all kinds of capital flocked to the scene, the sauce wine track is actually not short of money, but the lack of real understanding of products, lack of down-to-earth products, from the perspective of the industrial chain to integrate the best resources to make good products.
Just like Li Naiwen has been honing his acting skills on the drama stage for decades, behind Rong Da's popularity is the "hard practice of internal skills" that outsiders cannot see.
Rongda Sauce Wine, as a large-scale winemaking enterprise in the core production area of Sauce Wine in Maotai Town, covers an area of 830 acres in the Song Dynasty Guanjiao Winery, with 12 standardized winemaking production workshops, each workshop has 48 wine cellar ponds, and the annual output of high-end Daqu sauce wine is 5,000 tons. Adhering to the traditional sauce wine Kunsha process, the annual storage of more than 20,000 tons of high-quality old wine makes this original ecological environmental protection distillery without brick exterior walls become the biggest confidence for Rongta sauce wine to quickly respond to market demand and continue to launch high-quality new products.
Taking Rongda sauce wine aging as an example, its first use of 6 +15 +20 unique recipe, that is, 6 years old wine as the base wine, supplemented by 15 years old wine to enhance the taste, 20 years old wine to increase the fragrance, so that the whole wine gives people a good throat, sober fast, not on the head of the pleasant and comfortable drinking experience.
In addition to the hard power in the industrial chain, Rongta is also at the forefront of the industry in terms of the soft power of talent reserves. Liu Rensheng, chief engineer of Rongda Sauce WineMaking, is known as the "Guizhou Winemaking Master", the first sommelier of Guizhou brewing association of China Brewing Association, and a researcher specially appointed by the Oriental Management Research Institute of Guizhou University, who has participated in the editorial review of industry standards such as "Renhuai Sauce Aroma Winemaking Process Regulations and Operating Specifications" and "Food Safety Group Renhuai Sauce Fragrant Wine Second Round Sub-base Wine". These "invisible" killer skills are the magic weapon for Rongda to kill the sauce and wine market.
The popularity of a good actor and the emergence of a high-quality brand are not accidental. The traffic route may be popular for a while, but if you want to be red for a long time, the internal strength is indispensable. The audience will not bury those actors who are serious about creating, and the market will not treat those brands that seriously make products!