Every April, the ice cream fairy fight begins. Last year, there were signs of joint cross-border: "only sell one yuan Yonghe King Cone" became the king of cross-border cost performance, Wang Laoji herbal tea popsicle turned out, health punk, harvest the post-90s market. 2020, it is a new season, this year's ice cream industry battle just started to be very exciting, joint cross-border has become the mainstream play, the genuine white rabbit ice cream playing emotional card strong return? Xicha ice cream seizes the convenience store market? Even AD calcium milk can't sit still?
<h3 class="pgc-h-arrow-right" >01 white rabbit ice cream </h3>
The national tide brand Great White Rabbit has produced new products
Where to buy: FamilyMart, Guangming Tomorrow Cat flagship store
Price: 5 yuan 8 for the whole family, 30 sticks for 150 yuan for Tmall
As a national milk candy, the great white rabbit is not much sugar red and has been "imitated" by various kinds. So is this joint name genuine? I went to turn over the official public account of Bright Dairy, and this wave of joint names is indeed genuine, and it did not run. According to the official public account, in fact, as early as late March, the great white rabbit ice cream was sold offline in Shanghai and Wuhan, and other cities were later new, and they could also be bought in the Bright Tmall flagship store, 150 yuan and 30 sticks.
Guangming and the Great White Rabbit had actually been jointly named before. Last summer, Great White Rabbit & Bright Dairy launched a Great White Rabbit Candy Flavored Milk, 12 bottles for only 59.9 yuan! Good quality and low price. I ran to the nearby FamilyMart for the first time, the supply in the store is very sufficient, bought two, and sure enough, as long as 5 pieces of 8 one, affordable!
The packaging is very retro, like a plus version of the great white rabbit milk candy. After disassembling, the ice cream melts so quickly that it must be eaten as soon as possible. The texture is still quite dense, and the bite can leave tooth marks, but the taste is still slightly different from the great white rabbit milk candy. My colleague said that it is a bit like the taste of the "bright ice bricks" that I ate before, please make up your own brain! If there is a layer of glutinous rice paper on top of the white rabbit milk candy, it is even better.
So is this ice cream limited? I asked the customer service of the Guangming Tomorrow Cat flagship store, and she replied that this joint name is not a limited model and will not be removed from the shelves for the time being.
Remember last March, the "Great White Rabbit Milk Candy Ice Cream" was robbed of crazy in the United States? An ice cream shop called Wanderlust Creamery in Los Angeles, USA, once launched a unique Asian flavor - white rabbit milk candy flavored ice cream, which was popular all over the world, but the head of the marketing department of Guanshengyuan then responded that this ice cream is not genuine!
In September last year, Guanshengyuan and belgian chocolate brand GODIVA jointly launched two ice creams and one ice cream limited by pop-up stores, but the price of 55 yuan per one made many people prohibitive. And pop-up stores are only phased sales, not conventional products.
Guanshengyuan and GODIVA joint ice cream
<h3 class="pgc-h-arrow-right" >02 brown sugar bobo ice cream </h3>
Tea drinkers also appear at convenience stores!
Where to buy: FamilyMart, Rosen and other convenience stores
Price: 16 yuan (some stores 16.5 yuan)
The ice cream cups called by netizens as the joint name of the gods and immortals - brown sugar Bobo milk tea flavored ice cream and Zhizhi peach peach flavored sorbet are also listed in late March. Brown sugar bobo and shiba peach have always been very popular items in Xicha. So is this ice cream a fancy heat, or is it really possible?
A box of brown sugar Bobo ice cream is priced at 16 yuan for the whole family, and the price is similar to the machine ice cream in the Heytea store (the price of the machine ice cream in the Heytea store ranges from 9-16 yuan). Eating it, the degree of reduction of milk tea is still quite high, which is the aroma of Ceylon black tea. Topped with brown sugar sauce and crumbled caramel biscuits, the taste is also rich. The point is that there is a signature bobo of hi tea, although it is a little smaller than the bobo in milk tea, but it is still very elastic.
But if I had to choose, I still chose to go to the store to buy the "Heytea Ice" of Heytea. Because in the store to buy Xicha their own ice cream, is can be customized content, large cup or small cup, Zhizhi flavor or Ceylon black tea flavor, black wave wave or taro round wave, can be customized according to their own taste. Personally, I also prefer the texture of machine-beaten ice cream, which will be smoother.
< h3 class= "pgc-h-arrow-right" >03 dove ice cream</h3>
ice cream? chocolate? Silly can't tell
Place of purchase: FamilyMart, Xishiduo and other convenience stores
Price: 14.9 yuan
This Dove Chocolate Ice Cream actually comes in 3 flavors: vanilla hazelnuts, midsummer raspberries and rum cherries, and the packaging of Dove Chocolate is almost identical. After unpacking, the back of the chocolate is a delicate grid pattern, well, it's a double-digit price ice cream. Chocolate is crispy on the outside and vanilla-flavored ice cream on the inside. The taste is their slogan: indulge in silkiness!
Personally, I think it is still a little more greasy and sweet, after all, the ice cream is made into pieces, and it takes a few bites to eat, unlike chocolate, which can be eaten slowly.
<h3 class="pgc-h-arrow-right">
04 Snickers Peanuts Sandwich Chocolate Ice Cream </h3>
Ice cream incarnates as a "de-oil" master
Price: 11.9 yuan
This Snickers, like the Dove above, is Mars' "pro-son", not a co-branded model with others. After tasting it, it feels a bit like eating a frozen Snickers stand.
The taste of peanut butter and salted peanuts dominates the main theme. Personally, I've always felt that Snickers are too sweet, but if I had to choose Snickers and Snickers ice cream, I decided to choose ice cream because vanilla ice cream plays a role in "degreasing" to some extent.
<h3 class="pgc-h-arrow-right" >05 Awatian milkshake cup</h3>
Can it really be called a "milkshake"?
Place of purchase: FamilyMart, Can's and other convenience stores
Price: 7 yuan
Ah Hua Tian is also a resident guest in the ice cream industry and milk tea industry. The previous joint model of Xicha and Ah Huatian can be described as a big victory. But with Lu Xue this one, look at the packaging has a similar. You can see the picture below, this "milkshake" has a loose texture, a loose taste, and "smooth and smooth" is completely incompatible, and the name "milkshake" is different. (It is not excluded that this "milkshake" was once melted during transportation.) However, there is one thing to say, the taste of Ahuatian is quite strong, and the top is also added with Ahuatian crispy beans. If you are a fan of Ah Hua Tian, you can try it.
<h3 class= "pgc-h-arrow-right" >06 clock Xue Gao x Wahaha AD calcium milk ice cream</h3>
Currently only available online!
This ice cream jointly signed by Zhong Xuegao and Wahaha is currently only available for a treasure, and the offline store has not yet sold it. 160 yuan can buy 5 AD calcium milk flavored, 5 cheese strawberry flavored. Among them, the cheese strawberry flavor is jointly named with Nai Xue's tea, I can't imagine it! Milk tea and ice cream are distant relatives.
160 yuan is too "flesh pain", I will walk first! The feedback from netizens is: sweet and sour, a bit like the taste of cow's milk + orange, the taste of AD calcium milk is not very strong. Interested friends can go to buy to try it.
Warm reminder: We still have to remind everyone here, after all, the epidemic is not completely over, in the convenience store shopping, dine-in at the same time to continue to pay attention, like the staff and customers, customers and customers, to maintain a certain distance, to avoid direct contact, staff should also keep more than 1 meter away from customers If you pay, avoid cash payments and try to use QR codes to pay. At the same time, the store should pay attention to the ventilation of the restaurant, and when eating in the store, it is necessary to control the number of diners, and the area of the dining place is not less than 2.5 square meters per capita Customers try to sit in the same direction as possible, and if they sit face to face, it is best to sit in a misplaced position. If you have a long table or a round table, sit next to each other and talk as little as possible in the convenience store.
Note: Ice cream prices may vary from store to store.
(Author: Reporter Mao Ruohao Editor: Wu Jingjing )