Yangzi Evening News Network, September 29 (Correspondent Sun Caiping Reporter Wan Lingyun) On September 27, the Third Civil Court of the Zhenjiang Intermediate People's Court prepared to hear a case of Bright Dairy v. a milk tea shop in Jingkou District over a trademark dispute. At the scene, the court invited some zhenjiang municipal people's congress deputies to observe and observe, allowing the deputies to witness a heart-warming dispute resolution.
"Great White Rabbit" milk candy is a candy produced by Shanghai Guanshengyuan, its trademark is a jumping white rabbit, which has been loved by the people of the whole country since its release in 1959, and has accompanied the growth of generations.
In 2019, Bright Dairy and Shanghai Guanshengyuan launched the "Great White Rabbit Milk Candy Flavored Milk" drink, and the packaging also continued the classic red, blue and white color matching and white rabbit shape of sugar paper.
Aunt Liu of Zhenjiang is a post-60s who runs a milk tea shop in The Jingkou District of Zhenjiang. Out of her love for the "Great White Rabbit" milk candy, Aunt Liu concocted a milk tea made from the "Great White Rabbit" milk candy, and purchased a plastic cup marked with the "Great White Rabbit" text and the white rabbit pattern on Taobao. But Aunt Liu did not expect that her behavior had changed from feelings for the "Great White Rabbit" milk candy to infringement! After learning that she was sued by Bright Dairy to the court, Aunt Liu was full of remorse and could not sleep.
Trial
On the day of the 27th, Aunt Liu came to the court early, under the auspices of the collegial panel, actively consulted with the plaintiff, repeatedly apologized sincerely to the plaintiff, and was willing to compensate the plaintiff for economic losses of 30,000 yuan.
Considering that Aunt Liu is older, has a sincere attitude of admitting her mistakes, and out of the original intention of the lawsuit to stop infringement and purify the market, the plaintiff took the initiative to reduce the amount of compensation twice in the mediation process. In the end, the two parties reached a mediation agreement of 15,000 yuan.
The NPC deputies who attended the courtroom said that the case was resolved through pre-trial mediation, which not only saved the court's trial resources, but also completely resolved contradictions and disputes, so that the masses of the people could truly feel the temperature of the judiciary, and the effect was far better than the trial.
The collegial panel used this mediation to make a vivid interpretation of the law for the parties. After this litigation, the defendant will be more respectful of the law and abide by the law in his business. The plaintiff also fully demonstrated the social responsibility and responsibility of the enterprise, and it can be said that the demonstration effect of the successful settlement of this case far "spilled over" the case itself!
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Source: Purple Cow News