I believe that some time ago, we received news about Toyota Asia Dragon's imminent withdrawal from the North American market, when fans heard the news and expressed their confusion. Toyota Asian Dragon as a special model of the North American market, when the first model was launched, it was loved by many North American consumers, with large displacement, large size, and large space, which basically hit the pain points of North American consumers in an all-round way, and the focus was not bad.
So what is the reason that this "old minister" who has served in North America for more than 20 years suddenly announces its withdrawal from the market and becomes a special car for China?
Toyota Asia Dragon's positioning in the North American market is the highest level of the Camry, but the point is that it has a higher level of Lexus ES on its head and is still a luxury big brother. Here's the problem, the Camry sells for $25,295-35,720 in North America, the Toyota Asian Dragon at $36,275-43,550, and the Lexus ES at $40,800-51,080.
From the perspective of the guiding price range of the three, the starting price of the Toyota Asian Dragon has been able to buy a top Toyota Camry, and the top price is as much as $43,550, and some configurations have a certain coverage with The Lexus ES, but this pricing does not look like a big problem, at least it is just stuck in the blank range of the Camry and Lexus ES pricing.
But don't forget, the above three models are based on the product of the TNGA-K platform, and the overall performance of the Asian Dragon, whether it is the performance of the three major pieces or its space, is not necessarily much more prominent than the Camry. More importantly, the price of Toyota Asian Dragon can already buy the Lexus ES entry model, why not choose a luxury brand with this budget, and there are more winning models in terms of materials?!
Chart: Toyota Asian Dragon sales from January to August
The comparison of sales and sales between the two confirms this fact. Toyota Asia Dragon sold an average of 11,440 units per month from January to August this year, with an average of 1,430 units.
Chart: Lexus ES sales in January-August
Lexus ES1-August sold a total of 31,288 units, with an average monthly sales of 3,911 units, which shows that even though the Lexus ES has a much higher starting price than the Toyota Asian Dragon, its monthly sales are twice as much as the Asian Dragon, which shows the embarrassment of Asia.
So since the Toyota Asian Dragon is not popular, and because it is the product of the same platform as the Lexus ES, there are so many common parts, instead of this, it is better for the Toyota Asian Dragon to give way to the Production Line to the Lexus ES to further increase its output and benefit more!