The topic of "unpopular singer Sun Yanzi" has triggered a heated discussion some time ago, and as a debut, it has received attention and everyone's love, and she is a diva-level singer after three years, but her strength "does not allow her to be low-key", her very distinctive voice, clear and clean singing voice, every time she starts singing, it will trigger an "earthquake" in the music world.
This time, after the fans called out for thousands of times, after the long wait of the people who loved her, Sun Yanzi chose to sing again on Douyin.
"This singer is not too cold"! At 8:00 p.m. on September 9, the Douyin Summer Song Festival Sun Yanzi special session made this night a flash in the memory of countless fans this summer, which was a surprise gift that Sun Yanzi brought to all fans after officially announcing the entry into Douyin, and it was also the last performance of the Douyin Summer Song Festival, which drew a successful end to the whole song meeting.
The counterattack of the "unpopular" singer Sun Yanzi sang in a stunning way
With short hair, white shirts, jeans, and a sunny smile, Sun Yanzi is still a free girl in the hearts of fans. This time, in order to repay the enthusiastic expectations of the fans, she not only participated in the planning and co-ordination of the song party for a long time, carefully prepared the performance content, but also specially selected a playlist suitable for the theme of "this singer is not too cold". Not only did it bring the popular "Straight Forward" and "Kepler", but also the "unpopular" songs that were rarely performed publicly in the past, "No One's Direction" and "Whirlpool", and the song "Peace" was sung live for the first time in the 21 years since Sun Yanzi's debut, which made fans shout and move after the accident.
The performance site also made a special design for the characteristics of the vertical screen live broadcast, the water flowing down the background screen meandered in the stage to form a "water stage", Sun Yanzi stood barefoot in the "water" and sang two songs, and the "water curtain" standing on both sides allowed the audience to focus more on the stage, highlighting the visual effect of the vertical screen live broadcast.
This performance also continues the interactive "tradition" of the summer song party, and the encore song is unlocked by fans. The original unlock target of 40 million was far overtaken as early as the voice announced by the host, and quickly reached 600 million likes, which proved Sun Yanzi's super popularity with data.
Seven performances make the fans' summer more fulfilling
As the last performance of the 2021 Douyin Summer Song Festival, Sun Yanzi specially created a wonderful ending for this summer that belongs to music, and the consummation that belongs to all music fans is jointly created by the seven performances of the band field, Ouyang Nana field, Yuding Itochang, Zhang Huimei field, Chen Grain field, Douyin musician field, and Sun Yanzi field.
The summer of the heat wave is suitable for the band that ignites the atmosphere, and the Douyin Summer Song Festival kicked off the prelude to the band's special performance with the theme of "Give the Band another Summer", and also opened the prelude to the enthusiasm of the Summer Song Festival. The audience's evaluation of the performance was: professional. The selection of bands, whether it is the hedgehog band, or the summer invasion project, are the popular bands of music out of the circle; the selection of music professionals, the repertoire of the performance is very representative, the summer invasion of the project of "Extremely Evil City", "Summer That Can't Go Back", "Want to go to the beach", the tour group band's "Bye Bye", "Forever Will Be" and "The Song of the Dead", the Hedgehog Band's "The Train Goes Beyond the Clouds, the Dream Is Reborn in the Nine Heavens" are all very popular songs among music fans.
The band special session is also the first time for the audience to experience the vertical screen to watch the performance, more concentrated pictures, more prominent performers, more chic stage effects, but also let the first performance of the vertical screen make a good start.
How much is possible with music? Ouyang Nana was trying to answer this question. The show creatively combines music and art, singing and exhibition, and the popular cover song "Summer Wind" satisfies the wishes of fans, "To Me", released at the age of 18, shows the A/B side of Nana's inner world growing up, and Encore song "Hidden" expresses her thoughts about emotions and music. The performance venue is also Ouyang Nana's art exhibition, which is a cross-border attempt of cello girls.
The whole crew set off again and sang loudly at the end of the world. The Fish Ding Ito special session is a stage reunion for six people, and it is also a new stage for them to be free to do their own. Fans commented that "the moment I heard them I was fine again". "I'm Strange" is Yu Ding's declaration of re-departure, strange is okay, I do myself; "Say loudly at the end of the world that I hate you", love and hate must be vigorously expressed; "End Point" Has new surprises every new journey. Yu Ding Yu not only expressed himself vividly through songs, but also expressed himself through creative stage scenes such as "Pond Nest" and "Light and Shadow Forest", and the whole performance was full of texture.
Yu Ding yu also spent a lot of thought in the interactive link, not only inviting fans to unlock the golden song through interactive likes in the live broadcast, but also interacting with fans on the spot, closely following the theme of "I am strange", exchanging friendship with fans, making the scene interesting and loving.
The special scene of Zhang Huimei, the diva of the golden song, as long as you listen to her singing, it is right. Although she had not been seen for a long time, as soon as she opened her mouth, she brought countless people back to her own memories. "I want to be happy" has a faint sadness whenever you hear it, but it is more of a relief; "Slow Down" is dedicated to this special period and to you who are trying to adapt to a new life. The interactive link will give the song right to the audience, and the audience will vote for the popular golden songs "Dropped", "Can I Hold You" and "Listen to the Sea" in the Encore link. A sister is also the "lead singer" + "anchor" two positions, in the interactive link pet fans cappella, help fans intimate shouting, fans although not on the scene, but gained far more than the scene of the touch.
If Ah Mei is a reproduction of a golden song, Chen Grain is the premiere of a new song. In the Chen Grain Field of "Long Holiday, 'Grain' Carved Departure", she not only brought 8 new singles, but also opened her inner world for a limited time. She shows the real state of life in "Good Morning", "Long Holiday" and "Devil Spicy", and integrates the thinking of life and the pursuit of self in "Like the World", "Swift" and "The Great Crack". The performance scene and stage setting not only set off the theme through lighting and background, but also fully consider the needs of the vertical screen, present the center of gravity vertically, and provide a better viewing experience for the audience.
The Douyin Musicians special session gathered 10 highly popular Douyin musicians together, "1 piece" and "sing together", and presented the popular songs that were all over the Internet at one time. Zhao Zhitong, who is sweet and sweet, brings sweet singing "Spring and Autumn, Winter and Summer", "Sweet and Salty"; "Black Voice" hip-hop singer DP Dragon Pig brings the enthusiastic confessional divine comedy "Wind Blows a Summer" and "All Is You"; Cheng Xiang's "Four Seasons to You", "The World Is So Big or Meet You" Warm and healing... With 10 musicians of different styles coming together, no matter who you are, there's always a song that will ignite your hiccups.
Creativity and sincerity Douyin Summer Song will explore the infinite possibilities of online performances
This summer music event not only satisfies fans with different preferences, but also meets their expectations for music, so that related topics occupy the topic list for a long time, the popularity remains high, and it has also aroused widespread concern and discussion in the industry, and the center of attention and discussion is the bold attempt and innovation shown in this online live song meeting.
Affected by the epidemic, offline performances have decreased sharply, and online performances have become a new position. Although there have been many attempts before, the Douyin Summer Song Festival will promote innovation from multiple dimensions such as performance lineup, production team, and live broadcast form, ensuring that fans can enjoy the best stage effects, the best music quality and more perfect scene sound effects even if they are not on the scene, and strive to explore more possibilities for the normalization of online music performances.
Luxurious lineup. From bands to independent musicians, from veteran classic singers to new generations, performers span different generations; rock, lyric, healing, folk, music across different categories; post-80s, post-90s, generation Z, audiences across different circles, no matter what the audience's needs, no matter what label your musical memory is attached, they all find resonance in this song party.
Gold Medal Production Team. Douyin invited Sheng Shixuan, the production team of DOULIVE and Midi Music Festival, and Mr. Zhao Bochong, the general director of Yang Kun's royal concert; Ji Shuzhai, the best mainland director team who has served jay Chou, Yang Kun and many other artists; Mr. Mu Yongjie, who has directed concerts such as Jay Chou, Eason Chan and Deng Ziqi, formed a heavy behind-the-scenes lineup of the Summer Song Festival to jointly create an online audio-visual feast integrating sound effects, stage beauty and vision.
Audience immersion. In order to let the audience have a better experience, the song will make more attempts in the interactive link of the live broadcast, such as liking and unlocking encore, voting on the spot to decide the singing repertoire, artists connecting with the audience to interact directly, etc., so that the audience is not only the "audience" watching the performance, but also the live participants, the performance promoters, have greater right to speak and initiative, between the audience and the performers, the audience and the audience are more closely connected together because of "real-time", and experience a better sense of immersion and presence. It also opens up new possibilities for interactive modes.
Vertical live streaming. In the past, online performances have adopted the traditional horizontal screen mode, which copied the stage mode of live tv broadcast in the past, but this time the song club creatively chose vertical screen live broadcast, which is exactly consistent with the daily use mode of the Douyin platform and fully reflects the characteristics of the platform. At the same time, the vertical screen better highlights the performers, even in the panoramic shot, the performer still occupies the center of the picture, the audience feels closer, but also more able to show the state of the performance, and it is perfectly transmitted to the audience. In addition, the vertical screen live broadcast can better present the bullet screen, for the audience who likes the bullet screen culture, you can interact with other fans in front of the screen through the bullet screen, and the sense of participation is stronger.
Pay to watch. Different from the traditional online performance model funded by sponsors and freely watched by users, the Douyin Summer Song Festival adopts the form of direct payment by users. The aim of this attempt is to cultivate the habit of users paying for premium content. Fans pay for their favorite singers, for elaborate stage effects and ideas, and for the rapid development of music. This will help create a better creative environment and play a benign role in promoting the development of the music industry.
In addition, the innovative attempt of the Douyin Summer Song Club online song club has also promoted the creative exploration of performance forms, stage design and theme expression in expanding the imagination space of the performance, and each new attempt will trigger the collision of new thinking and views, which is undoubtedly the driving force for the development of the industry.
Autumn is coming, but summer music doesn't just stay in summer. This summer, because the vibrato summer song will have a lot of tearful memories, and because the vibrato summer song will make many people's reality experience more beautiful. The music kept coming, and we met next time.