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Source / NewMSS
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Since the live broadcast with goods fire, the live broadcast room to act with goods, sell fake goods of the Internet celebrities have been repeatedly banned. Recently, a million-fan big Internet celebrity named "Brother Guang" was reported by netizens for selling misery sympathy and selling counterfeit cosmetics in the live broadcast room.
The American Business Agency noted that yesterday, the weibo of the well-known counterfeiter Wang Hai forwarded an article by netizens who reported a million Internet celebrities "Guangge" in their real names, and the content of the article took stock of the "three crimes" committed by the Internet celebrity Guangge, and said that it had been dealt with by the police.
01 Li "single daddy" people set up to sell miserable, suspected video is all paragraphs
The whistleblower said, "In November 2020, I saw 'Guangge Daily Life' on Kuaishou for the first time, and the video of a middle-aged man pulling a child to his knees on the ground and crying attracted me, claiming to be single with two children, and the child did not have milk powder to eat. I sympathize with what happened to him. Later, he saw that his wife spent 1.8 million yuan on premature hospitalization, and he sold his house and sold his car. I am very sympathetic. ”
▶ Guangge released a video (source whistleblower)
The American Business Company noted that the Internet celebrity known as "Brother Guang" had an ID of "Brother Guang' Daily Life" on a short video platform and had 1.129 million fans.
▶ Guangge Kuaishou account
The short video released by Guangge mainly revolves around his son Xiaoqi, daughter Xiao Sanya and wife Li Damei, which is very life-like. According to the video content, we learned that Brother Guang is a single father, Xiao Sanya is a baby girl who was born 6 months prematurely, Xiao Qi is a young boy, and Li Damei is a ruthless woman who abandons her children.
Judging from the title of the video alone, it can be found that the intention of content orientation is very obvious, such as "Xiao Sanya who was born 6 months prematurely", "Li Damei is a ruthless woman", "Little Seven without a mother", "Full-time Daddy (GuangGe)", etc. Almost every video title reminds people of these "unfortunate" encounters that happened to the Guangge family.
▶ Light brother video content
On December 8, 2020, Guangge released a video content saying that Li Damei was bleeding heavily because of the premature birth of Erbao for 6 months, and it was good and bad. In the video, Brother Guang's wife, Li Damei, lies motionless on the bed with her eyes closed, Brother Guang wipes her body, and the child plays on the side.
In another short video titled "The Most Painful Memories", Guangge holds the child and his wife Li Damei sits in a wheelchair, and the background music is very bleak.
For the internet natives who are keen to surf, these deliberately recorded clips, excessive performance traces and insufficiently sincere feelings are piled up into a distinctive video series, which can be seen at a glance that this is a shoddy paragraph made by Internet celebrities and will not be taken seriously.
But for some middle-aged and elderly people, the ability to discern is not so strong, look at the comment area of those who encourage Brother Guang to cheer up all day, their feelings can be much more sincere than Brother Guang's paragraph.
Like the whistleblower mentioned above, a large number of fans feel sympathy for the content of Guangge's video, and the American Chamber of Commerce has noticed that many netizens in Guangge's video comment area have left messages encouraging this single dad.
However, as more and more videos are updated by Guangge, more and more netizens in the comment area suspect that the video content is a paragraph. In the video of Li Damei sitting in a wheelchair, some netizens questioned, "An unconscious person can't sit still at all." Below other videos, there are also many netizens who comment, "The drama that can't be performed, the paragraph that can't be filmed" and "his family is like acting in a TV series."
▶ Netizen comments
According to the whistleblower, "Brother Guang was addicted to selling miserably, from the very beginning he pulled his eldest son to kneel down and beg for everyone's support, and later said that his wife was premature, sold houses and cars to get 1.8 million yuan for treatment, and kept asking for everyone's help." We later called the hospital he was talking about and learned that pregnant women who had never had a premature birth had spent $1.8 million on treatment. ”
02 Customs single forgery, live broadcast with fake goods
After creating a human setting to win sympathy, Guangge revealed his true face and began to live stream the goods.
However, netizens who shopped in his live broadcast room because of their sympathy for their suffering found that the products bought out of kindness were counterfeit and shoddy products.
The above-mentioned whistleblower said, "Because of sympathy, I began to buy things in his (Guangge)'s Kuaishou store, which cost tens of thousands of dollars before and after, and later I knew that there were many people who went to buy his things because of his tragic experience, and there was a big sister who spent more than 50,000 yuan." We spend different amounts of money, but what we buy is a bunch of fakes. ”
According to the whistleblower's description, on May 14, 2021, Guangge claimed to be going to The Sanya Duty Free Shop to broadcast live, and the strange thing is that although Guangge entered the duty-free shop, he did not shop after turning around a few times, but returned to his private car and began to sell things. Another woman who carries goods with Guangge is the female director of cosmetics at Sanya Duty Free Shop, according to Guangge.
▶ Screenshot of Guangge live broadcast (image source netizens)
During the live broadcast sale of cosmetics, the anchor repeatedly mentioned words such as authenticity and fidelity, but did not show any relevant authorizations of brands during the live broadcast, such as Lancôme, Dior, Chanel, Estée Lauder and other big-name cosmetics.
▶ Guangge products with goods (source netizens)
However, the whistleblowers purchased Lancome powder water, aquamarine mystery essence water and cream in this live broadcast, but received the goods but found that the logistics was shipped from Guangzhou Panyu. And the filing date of Lancome powder water is 2017, which has long expired. After the whistleblower called to inquire, Sanya Duty Free Said that there was no female supervisor around Guangge in the store, nor did it authorize Guangge to live sell goods.
▶ Lancome powder water purchased in the guangge live broadcast room (picture source netizens)
Since then, more and more fans have found that they have bought fakes in the Guangge live broadcast room. According to the whistleblower, "I asked him (Brother Guang) for the customs clearance certificate of powder water, asked several times, and the customer service sent me a list that was obviously P and smeared the single number." Later, after we exchanged ideas, we found that all the cosmetics import documents were issued to everyone in the same form. ”
The whistleblower said, "I could not find any information about this document from the customs APP, and later after consulting with the relevant customs departments, the first document was a forecast sheet and an informal customs clearance certificate." Secondly, the words on this document are all mistyped, the product name declaration is untrue, and it is very rough and unclear compared with the regular documents, which should be copied, and it is almost certain that Guangge forged customs declaration documents to fool consumers with unclear situations.
▶ Customs declaration provided by Guangge (picture source netizens)
The whistleblower also said that the whistleblower letter was commissioned by more than a thousand consumers who had been deceived by Guangge, and all of these victims were willing to report him under their real names, while preserving Guangge's arrogant remarks during the live broadcast that he had connections in the background and his evidence of selling fakes. At present, the victims have called 12315 to report and 110 to call the police.
In the comment area of the microblog, the American Business Agency noticed that many netizens left messages to attack Guangge.
@ Tease you play Master Zun: Hou Xiaoguang used his wife's premature leave coma child to buy milk powder kneeling down to sell a miserable foreign debt of seven million and two million various hype scripts to induce deception to win sympathy so that consumers ordered to buy goods but bought tens of millions of villas and luxury cars in full and forged the national customs declaration to sell fake duty-free shop goods sales reached a hundred million profits Tens of millions of old people believed that the plot believed that the money for buying medicines for treatment was bought by the anchor Many elderly people with cancer were also deceived.
@ very simple handsome man: I am also one of the victims, now the light brother is more rampant, not only insulting the victim, some are also blocked by him and his team, we elderly people are not only physically hurt by the cosmetics he sells, the heart is even more injured, some elderly people are sick, and some cancer patients are even more resentful in their hearts, deceiving the kindness of the elderly, but also being insulted by him, heaven forbid!
@ Live Baby Babe 1221: This fraud gang deceives mostly the elderly who have no chicken power! The behavior is too bad! And continue to arrogantly shout fans, crazy money! Kuaishou official inaction! Let it continue to cheat! Fans let invoices, hou scammer shop customer service let provide ID card information to open... It is the arrogance of the world's few!
In view of the situation of Guangge's tragic performance and live broadcast sales, the Us Chamber of Commerce will give feedback to the platform official, and we will continue to pay attention to the follow-up progress of the incident.