With the development of the home appliance industry, more and more home appliances have begun to appear in people's lives, such as electric fans, air conditioners, refrigerators, etc. that are absolutely inseparable in the hot summer. The first two ensure that people are not bothered by the heat, and the latter can keep food fresh for a period of time.
It can be said that home appliances play an increasingly important role in our lives, and people are beginning to be inseparable from them. After a long time, many places have even formed their own home appliance industry clusters. As a famous home appliance town, Shunde has given birth to many home appliance brands.
Just like the more famous beauty, Galanz, and the once brilliant Sound Refrigerator. When it comes to Rongsheng refrigerator, people may not know much about this refrigerator brand now. But in the 1980s and 1990s, Rongsheng Refrigerator can be said to be the deserved boss among domestic refrigerator brands. It has suppressed Haier for eleven consecutive years and won the throne of the first refrigerator sales in China.
In the mid-1980s in Guangdong, it was when township enterprises were in full swing. In 1983, Pan Ning, a grassroots cadre in the township, also joined the entrepreneurial army along this wave and led the team to build China's first double-door refrigerator - Rongsheng refrigerator. With a good look forward to the future, Panning introduced his rongsheng refrigerator to the market.
At that time, Pan Ning also pushed the Rongsheng refrigerator to the Beijing area, but the unexpected thing was that the Rongsheng refrigerator could not open the market in Beijing at all. At that time, the merchant in Beijing did not want it as soon as he heard that this was a product produced by a township enterprise, because he could not believe in the quality of the product produced by the township enterprise.
The rejected Rongsheng refrigerator could only develop from the Pearl River Delta step by step, but it was not expected that the Rongsheng refrigerator slowly opened up the market gap in the Pearl River Delta region. With excellent product quality and the effect of celebrity endorsement, Rongsheng Refrigerator soon had its own popularity in the national region and smoothly went to the national market.
After the 1990s, the Rongsheng refrigerator entered the fast lane of development, from 1991 to the next 2000, the Rongsheng refrigerator was the first in the country for 9 consecutive years in sales. Even today's three major appliance giants Gree, Midea, and Haier have to be ranked behind the Rongsheng refrigerator, and the Rongsheng refrigerator has become the most brilliant star in the refrigerator industry at that time.
In 1997, the sales of Rongsheng refrigerators have exceeded 4.5 billion yuan, and the market share in Asia has also occupied the first place. It can be said that throughout the nineties, the honor of rongsheng refrigerator almost reached its peak state. Unfortunately, in the end, it did not continue to be beautiful, and even after entering the 21st century, it began to decline.
At this time, Rongsheng Refrigerator is no longer a small township factory with weak strength, but a listed company with the image of Kelong Group. And at this time, Kelong Group is no longer the original head of Pan Ning, successive changes of coaching and do not understand the operation, and finally let the business of Kelong Group begin to appear in 2000.
The following year, due to huge losses, Rongsheng Refrigerator was sold to Green Cole. But then there was a problem within GreenKel's own group, which led to the loss of Rongsheng Refrigerator again and again, and finally was taken over by Hisense. However, it is not so easy for Rongsheng Refrigerator to restore its former glory.
The refrigerator boss of that year, Rongsheng Refrigerator, could only be reduced to a younger brother in the end, and was overtaken by Haier, Midea, Siemens and other brands for many years, ranking fourth in the market. In the future, will it still have the ability to hit the first place? Maybe only time will tell us the answer.
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