The entertainment industry is fun, it is a world of flowers and flowers. However, the broker circle of one foot in the entertainment circle and one foot in the business circle is actually more charming, while touching the truth, while creating illusions; half true feelings, half false intentions; one hand turning clouds and rain, the other hand covering the sky.
The agents around the stars are like Rong Mama to the queen, Awakening to Zhang Yuan, doraemon to Nobita, holding hands is like going on forever. In the entertainment industry, "there is Huo Wenxi in the south and Wang Jinghua in the north", which is the petite that every artist wants to hide in the golden house.
Nicholas Tse, please click here to enter a description of the picture
Agents are not only behind the scenes, some agents are transformed from artists, such as Hong Kong gold medal agent, the emperor's artist management director ------ Huo Wenxi.
"Twelve Sharp Tastes", she let Nicholas Tse eat the character of "Chef", and since her appearance, Huo Wenxi's careful thinking of wanting to "emerge" on the screen will not be hidden again. In fact, Huo Wenxi's starting point is higher than many artists. When Mani was 14 years old, he played the childhood role of Lin Qingxia in "Seven Brothers" with his outstanding appearance! He could have taken advantage of the opportunity to enter the entertainment industry like the average child star, but at the age of 21, he changed Mani's professional life because of a play. Because the director let the 21-year-old Huo Wenxi play the mother of a 9-year-old child! Huo Wenxi was greatly shocked, and she began to realize that although her "young and old" face was beautiful, it could not meet the market demand. He simply changed careers and changed from an artist to a person who managed an artist.
Many child stars have slowly retreated behind the scenes after they have been exposed to life before the curtain. For example: the square gun and the Northern Swallow in "Look Beautiful" (the most cute CP is not!). Dong Wenbo and Chen Manyuan entered the Beijing Film Academy to study directing and cultural industry management. The professional life of an actor is long and short, and he can see his career path at a young age to open up another life, and Mama Mang feels that the latter is more valuable.
Back to Hoven xi. This woman has been running into the Hong Kong entertainment industry for almost 20 years with a "Mulan"-like heroism, and the classic public relations case ten hand index is not enough, and Hong Kong's "idolization" star-making has been summarized by her as a set of equations. With one hand, he won the popularity of Nicholas Tse, Joey Yung, Twins, Liang Luoshi, Zheng Xiyi, Chen Weiting, and successfully promoted senior artists such as Li Keqin, Gu Juji, and Zhang Jiahui to reach the peak, leading more than 50 first-line artists at the peak. Probably like a class teacher, but the whole class is a superstar.
First, let's talk about the aunt who doesn't bother Mani the most.
In 2006, Gillian was photographed changing clothes backstage at the performance, and even the headline given by Apple Daily was obscene, which was a sword in the chest for Gillian who took the pure idol route. For ordinary people, this is an insult, but for idols who eat by "brand", just like the famous little lily in "Memoirs of a Geisha" who is slandered by hatsutao's proverb and almost misses the "career", it is related to the market value of Gillian.
This kind of thing can be said to be as difficult as climbing to the sky to recover losses. Huo Wenxi, however, was not alarmed, and immediately held a press conference to organize a solidarity parade with Jackie Chan, Andy Lau, Tsang Chi Wai and Leung Ka Fai to help Ah Jiao to the greatest extent possible and call for the purification of bad behavior in Hong Kong's showbiz circle.
Draw the focus, the classic crisis PR 3T model:
1. Tell you own tale (mainly providing information on me, everyone stands at a girl), issuing an emotional incitement of "heartache", a crowd of solidarity locked in the industry's super celebrities, and the network of people calling for wind and rain is also a demonstration.
2. Tell it fast (fast, grab the right to speak) to hold a press conference, escalate personal contradictions into industry contradictions, and turn gossip into social propositions, with the help of external forces.
3. Tell it all (to explain this matter thoroughly, it concerns the interests of everyone in the entertainment industry) public welfare posture to uphold justice, both domineering and reasonable, so that this matter is full of morality and strength.
In this way, Ah Jiao was actually "blessed by misfortune" and successfully dodged this dark arrow. However, two years later, the nude photos scandal broke out, and Mama Mang really had a feeling of being gray for Ah Jiao, but Huo Wenxi chose a completely different way of handling it.
At that time, the waves of this matter in Hong Kong were really magnificent, and the "Mei Lanfang" scene that Ah Jiao had so hard to win was deleted in seconds. Huo Wenxi publicly responded on behalf of Ah Jiao: Ah Jiao respects the decision of Mei Lanfang's family, she is so happy to participate in this performance, Ah Jiao will not be discouraged, and will actively face her future work.
Sincere attitude + let everyone know that Gillian has starred in such an important work + still looking forward to the future + very serious imitation of Gillian's tone, concise and concise, reasonable, 100 points.
Immediately after the 512 Wenchuan earthquake, when the aftershocks were continuing, Huo Wenxi took Ah Jiao to Sichuan, and according to common sense, Ah Jiao was cooperating with the press release to do the model, sending money to send performances. But this matter was not revealed until they went again in the second winter, and Huo Wenxi's words were to let Ah Jiao see how much damage the victims had received, but they still lived strongly.........
This rhetoric is so great that the classic to Mang Mama wants to come to a freestyle.
At that time, everyone could feel the damage caused by the earthquake, but forgot about Gillian's "spiritual reconstruction", this hot spot was not low and warm, and it was after this incident that there was a voice saying that Gillian was the most painful victim.
Professional people like Huo Wenxi, both women's meticulous emotions and men's chivalrous courage, shrewd to He Jiong's self-pity, really let the average person look out of reach, but such a strong person said that she had no sense of security, she said, "In the years of the Emperor's work, the company's politics and the dark arrow behind it are dayless, my back is full of holes, I have also had a time of failure, and now although at the peak, the pressure to bear is getting bigger and bigger." My monthly salary will also be deposited in the bank, because I have no sense of security, and I will spend every 100 days!"
Well, Mama Mang can think that Huo Wenxi is indeed helpless a lot of times, such as when facing Ah Jiao's legs, Du Wenze's brain, and Xie Tingfeng's oil head.
In Beijing, a 3-hour trip to Hong Kong, a bustling world, there is also a woman who hangs on, doing something similar to Huo Wenxi. It is Dong Zijian's mother, Sun Yi's mother-in-law-------- Wang Jinghua. If you must ask what is the biggest difference between these two people, Huo Wenxi loves to take pictures, and Wang Jinghua does not love.
Wang Jinghua was the originator of the first generation of cultural brokers in Chinese mainland, and her status was once monopolistic. The most recent big shot, probably the White Lily Incident, was fatal at first shot.
In 1991, he created China's first singer group, Brother Brothers (Chu Tong Chu Qi), which was really on fire! The male version of twins is visual sense ~
Artists Li Huizhen, Li Bingbing, Ren Quan, Hu Jun, Fan Bingbing, Guan Zhilin, Liu Jialing, Yang Ziqiong, Yuan Yongyi, Wu Junru...
In 93, that is, the year when his son Dong Zijian was born, he was dug into the wall by Chen Daoming to work around him, and at the beginning he did the work of an assistant, he did not expect That Wang Jinghua was "sharp-eyed" and quickly grew into an agent, although Chen Daoming was the character of an old artist, difficult to engage and stubborn, but with broad contacts and involving all walks of life. In the days when Wang Jinghua worked for Chen Daoming, he completed the first wave of human affection accumulation.
In the year of Wang Yuan's birth, Wang Jinghua established Huayi Brothers Tai cultural agency co., Ltd., which introduced a number of Hong Kong and Taiwan artists to the mainland, and also comprehensively formed a working model of "front of the stage" agents of artists "behind the scenes". It is worth mentioning that the later artist studio model was also the first to be used by Wang Jinghua, the first artist studio in China, which belongs to Fan Ye.
In 2005, Wang Jinghua left Huayi and officially established Orange Sky Pick-up Culture Brokerage Co., Ltd. In less than a year, Orange Sky Picker has rapidly grown to become the largest performing arts agency with the largest number of actors and the most professional commercial operation in China. In addition to acting agents, Wang Jinghua also actively expanded the Japanese, Korean, European and American performing arts markets, Xia Yu, Li Xiaolu and others participated in the filming of a number of Hollywood production dramas under the strong recommendation of Wang Jinghua. Not only artists, famous directors Jiang Wen, Guan Jinpeng and Liu Weiqiang are all Wang Jinghua's little friends.
But soon, Wang Jinghua jumped ship again, and left with a big swing with his "family dependents".
The most proud work in Wang Jinghua's career should be this one, from Jin Suo to Fan Ye, there is a proper Wang Jinghua in the middle. Fan Ye's fortune should be regarded as starting from the "Wu Yue" in "Mobile Phone", but this play was ten thousand unwilling to pick up at that time, when Fan Ye was still young, he felt that he could not control the role of a third party, it was Wang Jinghua who saw this role, forced Fan Bingbing to catch the duck on the shelf, and won the "Hundred Flowers Shadow Queen".
The name Fan Ye was also pushed out by Wang Jinghua.
A very wonderful picture, Xie Tingfeng brought by Huo Wenxi and Fan Bingbing of Wang Jinghua bouquet are in the same frame.
----- I'm talking about the dividing line of how to be a good broker-------
The work of the star is a huge overdraft, often in a few minutes to complete the accumulation of several years, if this form of work is likened to a commodity, then the broker is the "product manager", this closing and letting go, to complete the ratio of profits and costs.
The knowledge of brokers is a comprehensive category involving various disciplines such as cultural industry, brand public relations, news communication, marketing and sales, legal copyright, financing, etc. The most important thing is that brokers should live in groups, live alone and have both good and moral qualities. This sentence was said by Mama Mang to Song Zhe, Wang Baoqiang's former agent.
Of course, compared to more professional skills, Mama Mang found that proficiency in psychology is the key to becoming an agent, which is why the top agents are always women. Entertainment economy is actually inseparable from the female economy, among women, extraverted (extroverted) people are more, so girls usually pay more attention to the external world, more love social, gossip entertainment for women is simply "just needed", so ~ such advantages, unique.
In idol dramas, the image of male agents is usually like this.
Aaaaaaaaaaaaaaaaaaa Is Mama holding you tonight? Forgive me!!
Although it is a special aesthetic effect, but the art comes from life, it also happens to show that masculinity looks serious and blunt, communication becomes an obstacle, and women are gentle and delicate on the outside, the softest things are the most flexible, and the sixth sense is very sharp and unfathomable. Where the so-called magic comes from and where the magic comes from lies in the conversion between the smart female agents.
In fact, there is a special connection between the two cerebral hemispheres of women, and this connection may not exist in the male brain. Some people call this characteristic of women "emotional intelligence form", and Mang Mama generally directly calls it "women's intuition". We can call this intuition the sixth sense, it may be that with this sixth sense, Huo Wenxi decided to push twins, and Wang Jinghua held double ice.
If the positioning of the broker is set broadly, each of us is our own broker.
In the workplace, school, family to play different roles, in social activities to establish personal brand, manage themselves, increase personal value, and constantly explore new "drama paths". So thinking that Fan Bingbing had an agent like Wang Jinghua, and Mama Mang had an agent like myself, Mama Mang decided to concede defeat for the time being.
However, only temporarily.