To tell the truth, the rise of streaming media in recent years is also an inevitable trend.
It's just that in the 2020 pandemic and the post-pandemic era of 2021, this trend is catalyzed faster.
For example, Netflix in 2020 is a bit of a unique taste,
From the European market to the new Asian market, and then back to the local US market,
The House of Bills, Dark, Toward the Night, Sweet Home, Alice at The End of Her Life, and The Backwing Raiders.
There is no film that does not explode as soon as it appears.
In the post-pandemic era of 2021, Netflix's momentum is still very rapid,
Basically, in the first half of the year, every month's blockbuster series has Netflix figure,
Smooth and good-looking, people can't help but brush it in one breath, and retain the cultural heritage of each country.
For example, South Korea's first science fiction interstellar theme "Victory",
Or the Spanish drama "Innocence", which has both suspense reversal and episode depth, or the sweet and evil Thai drama "Forbidden Girl".
Other TV stations must also see Netflix's success in streaming media productions.
So they rushed to produce streaming online works, HBO max and Oscar-winning film queen cooperation "East Side Nightmare",
and Disney+ with a number of big IP (Star Wars, Marvel) cooperation with "Mandela", "Wanda Vision",
Amazon's amzon prime produces a novel child crime series "Come Home After Dark" in collaboration with emerging child stars.
It can be said that the major streaming media have done everything in their power to create their own unique IP models.
However, there is a streaming media that is also "big guy level", but it has rarely produced explosive models, that is, Apple TV~
Apple is a "big guy" producer that can be comparable to Amazon, Netflix, and Disney in terms of financial resources and strength, of course, there is no doubt.
However, many people criticize the drama of "Apple TV" as "applauding or not",
On the one hand, Apple is a representative of the American spirit,
For example, the power of capital, the rapid development of science and technology, the annual renewal, and consumerism.
However, Apple TV's original series have a little "self-deprecating" flavor,
For example, the self-deprecating "Morning News" that explains the awakening of women in the workplace,
Deconstructing the influence of middle-class white families and news and public opinion in the United States, "Defending Jacob", "Little America", which tells the story of the cultural integration and shattering dreams of generations of immigrants.
Although it is an APPle company that represents capitalist consumerism, it is the problem of capitalist society that is deconstructed.
Apple's intention is really quite interesting, the product makes people change, like the new and tired of the old, and the series created make people reflect on the various drawbacks of modern society.
For example, "Mosquito Coast", which just came out in May, completely "punched the face",
Co-starring Melissa George, the sexy and neurotic acting goddess of "Horror Cruises", and Justin Therlocks, a Hollywood gold medal supporting actress.
The story tells of an idealist,
He hates the fast pace of modern society, hates all kinds of electronic waste, hates the cheap labor costs, hates all kinds of fast fashion and capitalist pollution.
He decided to settle with his family on the Mosquito Coast of Latin America and open up his own utopian city.
A white American family with "red roots",
Determined to abandon the convenience of capitalist society, to go to the dilapidated and panicked Mexico next door, to open a utopian "mosquito coast".
In the modern society where all kinds of high-tech products are upgraded, like the new and tired of the old, and love fast fashion and fast technology,
Including the era of constantly launching a new generation of iPhones at high prices, apple TV production itself is a satire,
In this era of utopian humanistic dramas and no longer popular, this "Mosquito Coast" with a bit of retro yellowing texture is really a bit of a "clear stream" feeling.
The male protagonist's family of four, from the appearance and skin color are the standard hypocritical and arrogant American middle class,
But this is all appearance, and inside it has a bit of a utopian rebellious flavor that is rare in modern society.
Mom is a beautiful blonde girl, whose hobby is writing, but she wanders around with this "dreaming" man without hesitation.
You think that the well-bred American chicks can naturally scare female drug lords and shoot car tires.
The two children's personality is also quite wonderful,
You think that the small-town american high school girls are all in love, addicted to the Internet, love beautiful all kinds of adolescent restlessness,
The same is true of the daughter in "Mosquito Coast", who was arguing with her father a second ago: "I want to live a serious life, I can go to college, make regular friends,"
Hiding in the bed and secretly talking to her boyfriend on the phone, complaining about mom and dad's discipline of themselves.
After finding out that dad was violently taken into the car by the police, he actually drove a car desperately and overturned the police car and took dad away.
Complaining about dad, not telling himself the truth of what he experienced, he will take himself out of the United States and live a life of escape,
However, when a "rebellious" phone call from the policewoman came over, she replied to it, and really had a way of seeing through the essence of capitalist society:
"That's because the country eats and drinks and dumps garbage, even if they're not hungry; they make countless electronics, they're upgrading them at a rapid pace, and because of system updates, they slow down and then they're eliminated." No one thinks about repairing old products, they always want to buy new products. We spend trillions of dollars to build nuclear weapons, but no one wants to give the workers a few more dollars. ”
The essence of this drama is to satirize the capitalist concept of consumption, values and manufacturing.
Even the irony is that Apple has created the problem itself,
It is really the so-called "self-deprecation" that is the most advanced punch in the face!
And the characters in the play have a wonderful sense of subverting the external image,
A white chick with a delicate appearance and a spirit of adventure on the inside,
And the incredible, proud and somewhat sad complex eyes of the father lying in the passenger seat looking at the original adolescent rebellious daughter, who dared to hit the police to save himself...
With the delicate faces of white middle-class families, in essence, they want to build a utopian "mosquito coast",
In an instant, the story has a high sense of road adventure and humanistic feelings.
The episode also plays a high-level mystique,
The male protagonist does not know whether to assassinate Kennedy or "Sloten Benden", and is hunted down by various national security dramas along the way.
The whole story is full of mystery and uncertainty of the road exile,
The depth of the long shot, the sense of darkness of the western desolation, the loneliness and desolation hidden behind the mosquito coast, the broken side of the United States,
While questioning the meaning of their own lives, they are unconsciously led by capital into the vortex of consumerism, the industrial age, and the future of science and technology.
Apple Tv's "Mosquito Coast" really has the contradictory and harmonious tone of Apple's production,
It is not the smooth and silky chase of Netflix in one breath, if there is no patience and perseverance, it really makes people abandon the drama in minutes;
However, when you chase after it, you will find that the bland mystery and the new world that overturns all stereotypes have been overturned.
While self-deprecating and punching in the face, build an empire at the same time!
Apple will still play!