According to the annual practice, after surviving the Lunar New Year, there are always a few boss-level cartoons to stir up trouble. Unsurprisingly, in January, the third part of the "Bear Haunting" big movie "Bear Haunting Bear Heart Returns" began to seek gold again, but in the face of the situation of Hollywood super blockbuster Star Wars 7, the outside world exclaimed that domestic films encountered the strongest box office blockage.
However, "Bear Haunting" not only refreshed the record of the fastest domestic animation film to break 100 million, but also won 150 million box office in the first weekend. In terms of word of mouth and popularity, "Bear Haunting" small soldiers made a great contribution to comprehensively bring down Star Wars 7. In an interview with the West China Metropolis Daily reporter, director Ding Liang responded: Comparing the animation effect of Hollywood, coupled with the grounded story, is to hope that adults can also watch it happily.
Bring down the super blockbuster
Premiered at the box office Super Star Wars 7
There is no suspense in the box office victory of "Bear Haunting", but this year, facing Star Wars 7, whether it can surpass the first two has become the focus of attention. However, since its premiere, "Bear Haunting" has created a new record since its premiere, and since its release on January 16, it has won the first day of domestic animation box office champion, the fastest domestic animation to break the record of 100 million, etc., at the same time, "Bear Haunted Bear Heart Returns" won the box office champion of the day with 55.42 million box office super "Star Wars" on the day of release, and the attendance rate and average number of people comprehensively surpassed Star Wars, so that this invincible super blockbuster in the international market lost its armor and was powerless to fight again after only a week.
In addition to the premiere, "Bear Touch" continued to expand its leading edge on the 17th, breaking the record of the fastest domestic animation to break 100 million at 000:00, and taking 150 million in the first weekend, sweeping the competitors in the same period. It is worth mentioning that "The Return of the Bear Heart of the Bear Haunting" not only stabilized its hegemonic position in family animation this time, but also established an advantage for the white-collar audience with the pk of "Star Wars", from the previous screening of the girl field to the "Warm Bear Send Hug" premiere ceremony invited the male god Sheng Yilun and Yu Hazy to help, all of which showed the determination of the "Bear Haunted Bear Heart Return" to compete for white-collar audiences, but the excellence of the film body played a decisive role, and many young people began to accept these domestic animation bear images. Compared with Hollywood animation, there is no technical gap, on the other hand, the plot of this part has begun to break away from the low, which is a good choice for white-collar workers to relieve the pressure of weekend joy.
Catch up with the good schedule
Domestic animation won the "big child"
Every year in january, the film schedule is relatively vacuum. On the one hand, the fiercely competitive New Year file has just ended, and the New Year's Day file has not yet appeared. This year is no exception, in addition to Star Wars 7, there are almost no strong films, leaving three movies from the New Year file, "Dragon Hunting", "Old Cannon", and "Chinatown Detective Class". So "Bear Haunting" also chose the best schedule.
Starting from the "Return of the Great Sage" in this summer vacation, domestic animation has also begun to develop into the adult field. In the past, there was only a take-all situation in Hollywood cartoons, and now domestic animation is also conquering big children because of sophisticated production.
Just like the third part of the "Bear Haunting", many viewers are because they want to accompany the children to see the bear haunting, to find out that it is not bad, in fact, this has been intentionally improved in the film creation, many fans said on Weibo, the laughter point is adults can understand, and some viewers see it very hot, this is in the story emotion and elements to do a lot of adultization, "Bear Haunting" This brand after more than three years of development and construction, it seems to be from all ages to eat animation.
The story is grounded in popularity
Director: Anime goes to theaters
The hot screening of "Bear Haunting" has once again pushed domestic animation into the eyes of fans, director Ding Liang said in an interview with the reporter of West China Metropolis Daily that the production of "Bear Haunting" is to hope to make a benchmark, including in the animation original and three-dimensional production and marketing and other aspects of the very hard work, Xiong Da, Xiong Er and Bald Head Qiang three roles, from 2010 to 2016, deeply loved by the audience. Therefore, "Bear Haunting" is the best in China from both the perspective of the film and the angle of brand operation.
In order to win the freshness of the audience, the creator also adapted the plot in the third part: "Because there are many new roles in this "Bear Haunting", the role of the bald head will be reduced accordingly, but his importance in the film has not diminished, he will appear as a magician in the film, which is a key key in the plot, and I think the bald magic shape is quite handsome. ”
As one of the most successful animation brands at present, Ding Liang also gave a support to domestic animation films: "Japanese animation is generally manga first, domestic animation is mostly TV first, American animation is mostly the first to go to the theater, the three countries are very different." After years of development and accumulation, China's animation industry should actively enter the cinema, because the three-dimensional animation technology has matured and the three-dimensional animation art language has been gradually mastered. West China Metropolis Daily reporter Ren Xiang