Call from California: iPhone 13 officially launched!
For a time, related topics occupied the hot search of major social platforms, but it was not consistent with the news that had been circulating on the Internet before, and this time Apple accidentally reduced the price of "blood cost", of which the iPhone13 and iPhone 13minni started at a maximum price of 800 yuan, and the Pro version dropped by 300 yuan to 700 yuan.
The unexpected downgrading of the new machine has also led to changes in the old machine market, and the "2021 Autumn Second-hand Apple iPhone Trading Report" released by the Transfer Group shows that on the eve of apple's conference, the price of a number of second-hand iPhones has dropped, but there are also accidents, and the price of the 256GB iPhone X has risen by 5.39% against the trend.
In the second-hand market, there are not a few old models that have a bright performance like the iPhone X. Antutu iOS performance and praise rate list shows that the overall performance of the iPhone8 and iPhone8 Plus released in the same year is also good. It can be seen that no matter whether the price of the new iPhone rises or falls, the transaction heat of the second-hand iPhone does not decrease at all.
The average price of new iPhones has risen, and the price of second-hand iPhones has fallen
With the official release of the iPhone 13, the price issues that the outside world is most concerned about have also been answered.
According to official information, the starting prices of the four models of iPhone13 mini, iPhone13, iPhone13 Pro, and iPhone13Pro Max are 5199 yuan, 5999 yuan, 7999 yuan and 8999 yuan, respectively, and the overall price is in a state of price reduction.
This is the complete opposite of the previous online speculation about the increase in the price of the new machine. The price reduction range of iPhone13 and iPhone13mini is between 500 yuan and 800 yuan, and both models start with 128G versions. The 256G version is reduced by 600 yuan and 500 yuan respectively. The starting price of iPhone 13 Pro and iPhone 13 Pro Max dropped by 500 yuan and 300 yuan respectively, and the most concerned top 1TB version of the iPhone 13Pro Max is priced at 12999 yuan.
In the context of rising costs of chips and other components, Apple's new machine price reduction sales have really won a wave of goodwill. Analysts in the data department of the transfer group believe that compared with the iPhone 12 series, the 5G halo effect of the iPhone13 is weakened, and there are not many parts of the overall iterative innovation. In order to leverage more users to replace new, price is the decisive factor to impress this group of potential replacement users.
Before and after the release of the iPhone13, the price of the old model was also adjusted. In the new machine market, according to the data of the new product e-commerce platform, the previous generation of models iPhone12 and iPhone12mini fell by 600 yuan, and the price of the two models of the Pro version did not change for the time being.
The price of the iPhone in the second-hand market fell, but the iPhone X rose
With the release of new machines, not only the market price of new machines is fluctuating, but the prices of old models in the second-hand market have also begun to fluctuate. According to the "2021 Autumn Second-hand Apple iPhone Transaction Report" released by the Transfer Group, the price of old models such as iPhone12 and iPhone11 has dropped, but the price of iPhone X has risen against the trend.
Specifically, according to the data of the transfer group, the price of the 256G iPhoneX in the second-hand market in early September increased by 164 yuan compared with the beginning of August, an increase of 5.39%.
Why is the iPhone X rising in price at a time when an older model is falling? This also starts with the performance of the iPhone X last year.
Judging from the past data released by the transfer group, throughout 2020, the performance of the iPhone X is very stable, not only winning the position of the annual sales crown, but also the first place in the annual search and Apple iPhone transaction volume list. Even this year, the iPhone X has not fallen out of the top 3 position on the trading list.
Analysts from the data department of the transfer group said that on the one hand, before the iPhone 13 series was released, there was a news that "the iPhone13 Pro version will not support the 256G version", which may also have driven the 256G version of the iPhoneX price increase to a certain extent.
On the other hand, as Apple's 10th anniversary masterpiece, iPhoneX is equipped with OLED full screen for the first time, supports Face ID unlocking, and supports Apple's iOS system, which invisibly deepens the brand value and commemorative value of iPhone X.
By 2021, the iPhone X's performance is not completely behind. In the "2021 Autumn Apple Second-hand iPhone Transaction Report", the well-known hardware device performance evaluation platform Antutu also gave data from the two aspects of performance and praise rate, and the iPhoneX performed well before and after the release of Apple's new machine. From the perspective of Antutu iOS praise rate, iPhoneX ranked fifth with a praise rate of 90.21%, while in the Antutu iOS performance list, iPhoneX ranked 8th.
In the second-hand market, there are many old models like iPhone X that have been released for four years have a lot of influence, from the antu rabbit performance and praise rate list, iPhone8, iPhone8 Plus and other models are also good performance, are within the top 10 ranking of the antu rabbit list. The performance of the new models in the past two years, such as the iPhone11 and the iPhone12, is even more commendable.
It can be seen that in the post-Jobs era, although each new machine will be complained about lack of innovation and low cost performance, it has not escaped the "law of true incense". Whether it is in the new machine market or the second-hand market, the brand influence of Apple's iPhone is very strong.
The "price cut" sales of the iPhone 13 caught everyone off guard, and it is unknown whether the price cut can be taken away in exchange for more user support. But what is certain is that at the moment when the second-hand iPhone is generally down, it is not a loss to close your eyes and start.
In the transfer to the strict selection store, a 95 new 256G iPhone X currently only needs 2545 yuan to start, the price is only half of the iPhone 13mini, and even the iPhone 12 released last year, 95 new 256G only needs more than 5200 yuan, more than 1100 yuan more than the new product market.
In addition, the mobile phones sold in the transfer to the strict selection store have been professionally inspected by the platform, and they can also enjoy a one-year warranty and a 7-day no-reason return service, so that consumers can feel the mature "fruit" fragrance brought by the old machine at the same time as smelling the "thirteen incense".