Yang yang China, ancient rivers. The majestic Forbidden City, after more than 600 years of wind and rain, is still proud of the world, standing in the sky; inheriting the creation of the ancients and opening up the voice of the times, "National Treasures" goes to the depth of history, so that the ancient and the young shake hands. The 5,000-year-old Chinese cultural vein is condensed in treasures and cultural relics, and the cultural self-confidence that flows day by day and never fades is displayed in the "one thousand years".
In 2021, the two major IPs of the Palace Museum and "National Treasure" were reunited in the field of cultural creation, produced by the Palace Museum, and jointly developed and produced by China Construction Bank and the IP operator of "National Treasure". It is especially worth mentioning that the two rui beasts of this season have been the symbols of high popularity from ancient times to the present, they are Fuhu and Pegasus.
The tiger, known in China as the "king of a hundred beasts", the classic cultural relic "Du Hu Fu" in the "National Treasure" program, was a symbol of the tranquility of the town more than 2,000 years ago. Today, the tiger carries the good wishes of guarding health, auspiciousness and peace.
The Pegasus is the legendary "Flying Yellow" car of the Yellow Emperor. The figure of the galloping horse with its feet on the dragon and the sparrow is even more numerous in the national treasures and cultural relics. Tianma pins good wishes for people's career and academic prosperity.
The third part of the "Forbidden City Rui Beast" series contains three cultural and creative products, namely the "Forbidden City Rui Beast Fu Hu", "The Forbidden City Rui Beast's Little Pegasus" bracelet and the "Forbidden City Rui Beast's Dream Heavenly Horse" pendant.
The Forbidden City of Rui Beast Fu Hu Town keeps tranquility and guards well-being
The Blessed Tiger of the Forbidden City is based on the cultural relics "Cloth Tiger" collected by the Palace Museum, which is vivid and cute. The two-color ruyi pattern on the top of the head means that the fortune is the head; the foot pedal "fu" character carries the auspicious meaning of the unity of ten thousand symbols (blessings). The auspicious cloud pattern of the double eyebrows means the top of the eyebrows, and the flame pattern on the side of the body means like a tiger adding wings and red and red fire.
The Little Pegasus of the Forbidden City is pure and beautiful to protect the cause
The Tianma launched this time has two models: the "Little Pegasus of the Forbidden City Rui Beast" bracelet and the "Forbidden City Rui Beast's Dream Heavenly Horse" pendant. Pegasus is the legendary Yellow Emperor's "flying yellow" car, with its head held high and free. Nowadays, it means to protect the dreams of every woman, and it also pins on people's good wishes for the prosperity of career and education.
The small Pegasus of the Forbidden City is inspired by the cultural relics "Colorful Pegasus Pattern Lid Jar" collected by the Palace Museum, and the artistic effect of DaiQing and Purple Enamel embellishes the wings, conveying the auspicious meaning of qingyun straight up and purple qi coming from the east; the forefoot is decorated with wind and clouds, which means that the wind under the foot and the future are like gold.
The Forbidden City Beast's Dream Horse Noble and Elegant Guardian of Dreams
The Dream Heavenly Horse of the Forbidden City is based on the cultural relics "Benma Brand Ornament" collected by the Palace Museum, and the Dream Heavenly Horse unfolds its wings and takes off, including the good wishes of the flying yellow Tengda; the pink enamel effect between the wings means "great development of the grand plan", while adding a dreamlike aesthetic mood, which shows the elegant and pure posture of the Pegasus.
Intangible Heritage Rope Art Brand Knotted Rope Note A rope and a knot are hand-woven blessings
The knotted part of this season's Forbidden City Rui Beast series comes from the representative of Chinese rope art - "Knotted Rope". With handmade rope art, weave blessings. The eight strands of rope knots are wide and tight, ingenious knots, meticulous, red and gold intertwined, embellished with eight perfect knots, praying for the blessings of the eight parties and the completion of life.
3D hard gold craftsmanship Restrained understated luxury texture
Product craft inheritance and cultural inheritance complement each other, the main body of the beast presents the warm color of ancient gold, condenses the auspicious essence of traditional Chinese culture, and crafts 3D hard gold craftsmanship, fashionable and elegant, showing oriental charm.
The multi-colored enamel effect, between the golden colors, rich product meaning, such as the red of the wings of the dream-chasing Pegasus, means to show the grand plan, adding a deep cultural heritage to the beast, and also making the product more beautiful and exquisite.
The printing and letter-shaped packaging shows the essence of traditional culture
Inspired by the Guardian Seal in the "National Treasures" program, the outer box of this season presents 12 iconic cultural relics, showing the breadth and thickness of Chinese civilization.
For the first time, the inner box of the product adopts an unconventional shape, and the chrysanthemum petal shape comes from the cultural relics collected by the Palace Museum " Vermilion Lacquer Chrysanthemum Petal Box", and the box button is a 3D three-dimensional shape of the Beast, conveying the meaning of auspicious protection. With auspicious orange, Fluke green, prosperous gold three oriental temperament colors, bringing about the auspicious well-being of the millennium.
Produced by the Palace Museum and jointly developed and supervised by China Construction Bank and the IP operator of "National Treasures", the third series of the Forbidden City Rui beast series starts from the theme of "Rui Beast Welcoming Ji" in traditional culture, and uses fashion as the carrier to convey the good wishes of "things must be intentional and auspicious" in Chinese culture; cooperation with "National Treasure", through product design, especially packaging design, arouses the public's attention to the protection of cultural relics and national treasures, and brings the concept of national treasure protection and auspicious wishes into the lives of thousands of people. It is reported that the Forbidden City Ruibeast series will soon be sold at CCB outlets across the country, and will be given back to new and old customers with a 95% discount during the listing period.
Source: Purple Cow News