OPPO
Chinese mobile phone brand
OPPO Guangdong Mobile Communication Co., Ltd., headquartered in Chang'an Town, Dongguan, is a technology company focusing on intelligent terminal products, software and Internet services, founded by Chen Mingyong in 2004. OPPO operates in more than 40 countries and regions, with more than 400,000 sales outlets. OPPO has six research institutes and four R&D centers worldwide and employs more than 40,000 people.
In 2018, OPPO shipped a total of 113.1 million units in the global smartphone market, ranking fifth with a market share of 8.1%, while in the Chinese smartphone market, OPPO's annual shipments of mobile phones totaled 78.9 million units, ranking second with a market share of 19.8%.
OPPO has been focusing on the technological innovation of mobile phone photography, creating the era of "mobile phone selfie beauty"; more than 200 million people around the world are using OPPO to take pictures of mobile phones.
In December 2019, OPPO was selected as one of the 100 brands that are the role models of the 2019 China Brand Power Ceremony. On January 4, 2020, it won the "Sustainable Development Innovation Award" of the 2020 Caijing Evergreen Award.
Basic information
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Foreign name
Date of establishment
In 2004
Company Affiliation
Guangdong Mobile Communications Co., Ltd
Scope of business
Electronics and mobile Internet
Headquarters address
Dongguan
He is currently the Chairman of the Board
Chen Mingyong
Institution type
Limited Liability Company
Company Mission
Let the extraordinary heart enjoy the most beautiful technology
Spokesperson
Wang Junkai, Chen Weiting, Yang Mi, Li Yifeng
Brand philosophy
Beautiful
Company Vision
Become a healthier, longer-lasting business
Company name
OPPO Guangdong Mobile Communications Co., Ltd
Headquarters location
No. 18, Wusha Haibin Road, Chang'an Town, Dongguan
founder
Vice President
Wu Qiang, Shen Yiren
01:10
Do you really know OPPO? One minute to take you back to the history of the product range
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Introduction to OPPO
Leaders
Brand culture
Representative product representative mobile phone OPPO Find X2 LiteColorOS
Technological innovation photo VOOC flash charge
Brand history
Company operations
Social good
Company Honor
Corporate cooperation
Enterprise events
Management
The company develops social activities
Brand value
Shut down
Chen Mingyong, English name Tony Chen, male, famous Chinese entrepreneur.
In 1992, he graduated from the Department of Information and Electronic Engineering of Zhejiang University.
From 1992 to 1995, he worked in Zhongshan Xiaobawang Electronics Industry Co., Ltd. as assistant general manager.
In 2001, Chen Mingyong founded the OPPO brand and served as CEO.
In 2004, OPPO (China) was established, with Chen Mingyong as CEO, and since then, OPPO has become an industry leader.
OPPO smartphones
OPPO emphasizes the core values of "duty" within the enterprise, "duty" includes four levels, the first layer: "isolate external pressure and temptation, maintain a normal mentality, return to the origin of things, grasp the reasonable direction we should do", the second layer: "this is to demand ourselves rather than to ask others, when there is a problem, first seek responsibility for ourselves", the third layer: "This duty regulates the attitude of cooperation with people, I do not make people cheap", the fourth layer: "This is higher than integrity, even if there is no commitment, What should have been done was also done. ”
CEO Chen Mingyong said: "We are in an era full of pressure, temptation and challenge, and it is easy to be swayed by emotions, resulting in fear, irritability and uneasiness, and then make wrong judgments. If we can isolate external forces, always maintain the mentality of duty, return to the origin of things, and think about why we started in the first place? This way of dealing with the problem will become clearer.
Core values: duty, user-oriented, the pursuit of the ultimate, result-oriented.
"Zhimei" is the essence of OPPO's brand, conveying the OPPO brand's pursuit of the ultimate exquisiteness and determination to achieve perfection and perfection. Beauty not only represents the pursuit of the ultimate, but also represents the pursuit of beauty and art.
OPPO CEO Chen Mingyong explained the "beauty": "All OPPO products must be designed fine products, and they must be works of art with style." OPPO's brand mission is to create a wonderful life experience through exquisite products and innovative technology.
Represents a product
Represents a mobile phone
OPPO Reno series
On April 10, 2019, the first Reno series mobile phone OPPO Reno was released.
On September 10, 2019, OPPO Reno 2 was released.
On December 26, 2019, the OPPO Reno 3 and OPPO Reno 3 Pro were released.
In June 2020, the OPPO Reno 4 and OPPO Reno4 Pro were released.
OPPOR17 series
On the evening of August 23, 2018, OPPO released the new OPPO R17 series mobile phone in Shanghai. It uses light-sensitive screen fingerprint recognition and a new gradient color scheme. [1]
OPPOFind X
On June 1, 2018, OPPO announced that the new generation of Find flagship, OPPO Find X, will be officially released at the Louvre in Paris on June 19, 2018. [2]
OPPOR15 series
On March 31, 2018, OPPO R15 and R15 Dream Mirror Edition were officially released at the ZHEJIANG SATELLITE TV Spring Festival OPPO R15 Press Conference, featuring the R15 series of AI intelligent photography, ultra-field of view full screen, and dazzling streamer body, providing users with better full-screen camera phones. [3]
OPPOR11s、OPPO R11s Plus
OPPOR11s series 16 million + 20 million pixel intelligent selection dual camera, dual camera without main and secondary points. The 16 million pixel camera has high resolution and is more natural for people to shoot during the day; the 20 million pixel camera will be combined into 2.0μm super pixels through pixel aggregation technology in low light, and the low light shot is clearer; the two lenses are intelligently switched according to the light when taking pictures, combined with the newly upgraded OPPO gradient bokeh algorithm and photo optimization technology, and finally achieve clearer shooting and more natural background bokeh. With AI smart beauty, star screen design to provide users with a better full-screen photo experience. [4] [5]
OPPOR11
OPPO R11
OPPO R11 is a flagship camera phone that is fashionable and thin, focusing on portrait photography. OPPO R11 and Qualcomm have jointly customized and optimized the flagship image processor, which consumes lower power and stronger performance, achieving smooth optical zoom, fast autofocus, more realistic picture colors, and stunning low-light photography effects. Combined with ultra-clear dual camera and professional portrait mode, it is easy to take clear, naturally beautiful portraits. [6] [7]
OPPOR9s、OPPO R9s Plus
OPPOR9s and OPPO R9s Plus are smartphones released by OPPO on October 19, 2016, featuring photography, both of which use the 16-megapixel IMX398 sensor and F1.7 ultra-large aperture jointly developed by OPPO and Sony. Dual-core focus on large apertures and a casual shot for sharper clarity. In addition, OPPO R9s Plus is also equipped with customized OIS+ optical image stabilization technology to ensure that when taking photos in motion or low light environments, it can effectively overcome the blurred picture caused by jitter and the imaging is more stable.
OPPOR9、OPPO R9 Plus
On March 17, 2016, OPPO officially released OPPO R9 and OPPO R9 Plus two products, this time OPPO adopted a new 16 million pixel perfect front camera and beauty 4.0 function, making selfies beautiful natural.
OPPOR7s
OPPO released OPPO R7s on October 20, 2015. The OPPO R7s features a hybrid focus system that includes contrasting focus as well as phase focus technology. During the shooting process, the OPPO R7s performed well in terms of camera start-up, focusing, and metering.
OPPOR7、OPPO R7 Plus
On May 20, 2015, the OPPO R7 and OPPO R7 Plus were officially released. R7 is equipped with a global flash shooting system, which is simply through the combination of phase focus, extreme speed start, and preferred stabilization to achieve fast camera start, fast focus, and stable imaging.
OPPON3
On October 29, 2014, OPPO released the first electric rotary camera phone OPPO N3. OPPO N3 is equipped with a 16-megapixel electric rotating camera professionally certified by Schneider in Germany, and the sensor size and single pixel area are leading the industry, further innovating the new experience of smart and interesting photography.
OPPOFind 7
On March 19, 2014, OPPO released its first flagship product, OPPO Find 7 in the 4G era. Oppo Find 7 is the first smartphone equipped with ultra-clear picture quality technology, which can output photos of up to 50 million pixels, and it is also the first smartphone equipped with VOOC flash charge, which can achieve the effect of "charging for 5 minutes and talking for 2 hours".
OPPOUlike2
OPPOUlike2 for the first time raised the front camera of the mobile phone to 5 million pixels, and at the same time equipped with beauty 2.0, creating a precedent for mobile beauty selfies.
OPPOUlike U701
OPPO product images
OPPOUlike U701 is the first mobile phone equipped with the ultimate beauty function, Beauty + beauty engine, can intelligently identify the face and modify the skin, beautify the facial features, etc., skin tone, fine lines, acne, pupils can be naturally adjusted to preview the beauty in real time, close shooting is still brilliant.
OPPO mobile phones have entered overseas markets since 2009. As of December 2016, it has developed 27 markets including Thailand, Vietnam, Indonesia, India, Malaysia, Singapore, Mexico, the Philippines, Taiwan, and Myanmar.
OPPOF1s
On August 3, 2016, OPPO officially released OPPO F1s for overseas markets. The F1s upgraded the front camera pixels to 16 million and is equipped with a large F2.0 aperture and a 1/3.1-inch sensor, guaranteeing richer detail and greater light intake at the hardware level.
At the software level, selfie beauty technology has also been iterated to version 4.0, with colorful filters and panoramic selfies and other fresh gameplay, allowing users to have clear, natural photos anytime, anywhere.
It can be said that F1s is worthy of the title of "selfie expert" with its excellent combination of software and hardware experience.
OPPO Find X2 Lite
In April 2020, OPPO Find X2 Lite overseas was officially released. [27]
ColorOS
Color OS
ColorOS is an Android-based deeply customized system launched by OPPO mobile phones, which is intuitive, brisk, simple and full of design. Color's name means: life is full of color, and the flexible colors make the mobile phone glow with a different light and vitality.
On March 17, 2016, ColorOS 3.0 was released. The ColorOS 3.0 system continues the gene of fast and stable saving, and at the same time improves the security performance of mobile phones from four aspects: communication security, payment security, privacy security, and application security, ensuring a faster and more secure user experience.
On May 20, 2015, ColorOS 2.1 was released. It is clear that with the guiding principle of "fast and stable province", it has made functional simplification, added humanization and interaction that can enhance user experience, and adhered to OPPO's consistent fresh, beautiful appearance and simple and easy-to-use operation logic.
On March 21, 2014, ColorOS 2.0 was released. Mainly for the system visual and operation experience has been comprehensively improved and strengthened, is a literary and easy to use mobile phone operating system, bringing users a wonderful experience.
On September 23, 2013, ColorOS 1.0 was released, which not only carried out the customization optimization of the bottom layer of the system, but also integrated more humanized interactive details, which is more suitable for Chinese consumers in operation.
On April 26, 2013, the first public beta version was released at OPPO, which was translated into more than 20 national languages such as English, Thai, and Indonesian, and promoted and used worldwide.
Technological innovation
OPPO has always attached great importance to technological innovation, and by July 2016, the number of OPPO patent applications disclosed entered the top 10 list of domestic local applicants, which was the 12th time that OPPO entered this list.
As of September 5, 2016, OPPO has applied for a total of 8683 patents and 7576 invention patent applications, of which 87.3% are invention patent applications. For OPPO, its patents are more focused on taking pictures, rotating cameras, VOOC flash charging and other fields.
photograph
【Dual-core focus】
Dual-core focus is a focusing technology that the OPPO R9s is equipped with on the sony IMX398 sensor. "Dual-core" refers to the separation of the photodiodes in the pixels into two, so that the separated photodiodes can receive light independently, the phase difference formed is the "basis" for driving the motor to focus, and the independent 2 photodiodes can be output as a pixel (merging) when imaging. Dual-core focus is like binocular vision, while normal PDAF phase focusing is viewed separately with the left and right eyes. This means that the amount of light entered by a single focusing pixel is increased by 100%, and the accuracy and speed of focusing will also be improved.
【Ultra-clear image quality】
Ultra-clear image quality refers to a photo technology exclusively developed by OPPO, that is, the use of multi-frame composite supersampling technology, with several CMOS effective pixel output size photos combined into an ultra-high pixel photo, in order to obtain a larger format and more details.
OppoFind7 is the first smartphone equipped with ultra-clear-definition technology that can output photos up to 50 megapixels. The OPPO N3 is based on the Find7 and can output up to 64 megapixel photos. Most of OPPO's R9s, R9s Plus and other smartphones can be equipped with ultra-clear picture quality functions.
【Ultimate Beauty】
Extreme Beauty is a proprietary software technology based on OPPO mobile phone hardware. When the user takes a selfie using the OPPO mobile phone, the OPPO mobile phone will automatically recognize the user's face, and intelligently analyze the corresponding age to give the corresponding appropriate skin beautification effect.
Extreme Beauty was developed by OPPO in 2012, from OPPO U701 Extreme Beauty, to OPPO N3's Extreme Beauty 3.0, and then to R9 Series' Extreme Beauty 4.0, Extreme Beauty has been updated with 4 versions, OPPO has always insisted on combining the best selfie hardware with the best selfie software, mobile phone selfie trend.
【Electric rotating camera】
Following the oppo N1 launched the rotating camera, OPPO N3 once again launched an electric rotating camera, that is, the use of "planetary gear three-stage transmission mechanism", with the stepper motor, mobile phone users only need to touch the screen, open the camera interface, gently slide the screen, the camera will automatically rotate. The electric rotation realizes another innovation of mobile phone photography, and further innovates the new experience of intelligent and interesting photography.
VOOC flash charge
VOOC Flash Charger is a low-voltage fast charging technology with 18 patents developed by OPPO.
It adopts a low-voltage and high-current mode, which ensures the charging speed and reduces the heating of the adapter and the mobile phone when the mobile phone is charging. VOOC flash charge is 4 times faster than traditional charging, 3000mAh battery, charging 5 minutes to talk for 2 hours, charging 30 minutes to charge to 75%.
VOOC flash charging was first used on oppo Find 7, and then equipped on OPPO's flagship products.
OPPO has previously announced its own 30W wireless flash charging solution and is developing more advanced wireless charging solutions, and today there are also bloggers who posted a schematic diagram of OPPO's first wireless super flash charge. [8]
On July 13, 2020, a video officially released by OPPO showed that the company will commercialize 125W wired super fast charging technology from the afternoon of July 15. On the same day, a video of a new product technology communication meeting released by vivo's iQOO brand also showed that the 120W ultra-fast flash charging technology will appear on the upcoming new flagship model, which will achieve a fast charging experience of 15 minutes full. [30]
On November 6, 2018, OPPO Guangdong Mobile Communications Co., Ltd. held the SuperVOOC Super Flash Charging Open Day in Shanghai, announcing an official cooperation with Pokémon, and the popular cartoon image Pikachu appeared as the OPPO Super Flash Charging Power Ambassador. [9]
In the first quarter of 2018, OPPO's overseas performance fell by 7.5% year-on-year, while overseas share and shipments increased in the first quarter, so OPPO was in the fifth position. [10]
In 2017, OPPO, a mobile phone terminal company with the largest number of patents authorized, ranked first in the number of patent authorizations among mobile terminal enterprises, and patent data is another strong proof of technological innovation. [11]
On November 2, 2017, OPPO released full-screen mobile phones R11s and R11s Plus.
On June 9, 2017, OPPO, a camera mobile phone brand selected by more young users, held a new product meeting in Shenzhen, and the R11 of "20 million before and after, taking pictures more clearly" was officially unveiled, and on June 10, 2017, at the OPPO R11 conference of Zhejiang Satellite TV's mid-year grand ceremony, the star partner Chen Weiting launched the product release, Li Yifeng announced the R11 hot red limited edition, Jay Chou and Wang Junkai jointly announced the product price, and officially launched OPPO R11. On August 8, 2017, the OPPO R11 Barca Limited Edition of the red-and-blue contrast design was released in Shanghai. [12]
Oppo won the 2017 China "Millennials" brand loyalty ranking.
In the third quarter of 2016, data from market research institutes Counterpoint Research and IDC showed that OPPO had 20.1 million units shipped, with a market share of 17.5%, ranking first. [13]
On March 17, 2016, OPPO held a spring new product launch conference at the Beijing Performing Arts Center, and released the R9 and R9 Plus featuring camera and flash charging functions. On October 19, the R9s and R9s plus released a clearer photo, and the newly designed camera will make you really fall in love with taking pictures.
On May 20, 2015, on the occasion of the 10th anniversary of the OPPO brand, the "10 Years of Eslite" OPPO R7 and OPPO R7 Plus were released at the Beijing Aoya Convention and Exhibition Center. On September 8, the "OPPO Barça Global Joint Conference" was held in Beijing, and the BARCA customized mobile phone OPPO R7 Plus was officially launched, and officially became the official partner of Barça.
In March 2014, OPPO released the 4G all-round flagship Find 7. For the first time, the phone is equipped with fast and secure VOOC flash charging technology, equipped with 50 million high-definition picture quality camera technology and a 5.5-inch 2K screen. On October 29, OPPO held the "One More Step" new product launch conference at the Beijing Aoya Convention and Exhibition Center, and launched OPPO N3 and OPPO R5 at the same time.
In April 2013, ColorOS, a deeply customized system based on Android, was launched. In September, OPPO launched the flagship product of the N series - the world's first smartphone N1 equipped with a rotating camera, and invited Chen Kun and Jiang Yiyan to shoot the advertising film "What He/She Doesn't Know", and N1 was selected as the top ten smartphones in 2013 by the British "Stuff" magazine.
In June 2012, OPPO released the world's thinnest smartphone, the Finder, with a thickness of only 6.65 millimeters. In November, OPPO released the selfie artifact Ulike 2, and cooperated with qu Wanting, Chen Man, Lan Yu, Molly and other celebrities to launch the "Enjoy Freedom" advertisement. In December, OPPO released the Find series flagship product Find 5, which is the first 1080P screen mobile phone in China, and was awarded the "PCmagazine Year-end Bestbuy Recommendation" by the famous IT magazine "PCmagazine" in the United States and the IF Design Award, which was known as the "Oscar of Design".
In 2011, OPPO's first full-keyboard smartphone X903 was launched, marking OPPO's official entry into the field of smart phones. In June, OPPO invited Hollywood superstar Leonardo DiCaprio to endorse the Find series of smartphones.
In 2009, OPPO launched the second sub-series OPPO Ulike, with the exclusive title of "OPPOReal Music Mobile Phone" as the "Happy Base Camp" column of Hunan Satellite TV, and won the "Top Ten Units in the National After-sales Service Industry". In the same year, OPPO's mobile phone business entered the overseas market.
In 2008, OPPO launched the Smart Walkman S9, which became another classic in the field of digital Walkman. In the same year, OPPO entered the mobile phone field and established the OPPO Real sub-series. In May, the first "smiley face mobile phone" A103 was released, officially entering the field of mobile phones; the advertising film starring South Korean actress Ju Zhiyan became a classic.
In 2007, OPPO launched its flagship product, V3.
In 2006, OPPO launched its first MP4.
In 2005, OPPO launched its first MP3. Launched in the same year, X9 was launched, known as "the real sense of domestic MP3 to open the door, she is the first milestone classic that is not inferior to any product of an international manufacturer." ”
In 2004, OPPO (China) was established, and in the same year, OPPO Digital was established in Silicon Valley, California, USA, to develop and produce Blu-ray products.
In 2001, the OPPO brand began to be registered globally, and Chen Mingyong became CEO.
Starting in 2019, we will step up the design and development of internal mobile chips. [28]
On February 18, 2020, in response to media reports that OPPO continued to promote chip research and development plans, OPPO responded that the core strategy is to do a good job in products, and any research and development investment is to enhance product competitiveness and enhance user experience. [14]
On March 2, 2020, OPPO officially announced its new OPPO Watch series, which was launched worldwide on March 6. [15]
In March 2020, OPPO applied for a smart bracelet design patent. [16]
On May 29, 2020, OPPO announced the official unveiling of its Western European headquarters in Düsseldorf, Germany. OPPO said that in the future, OPPO's headquarters in Western Europe will continue to integrate regional resources, improve local refined operations, and better serve the local market. [29]
In January 2021, OPPO Guangdong Mobile Communication Co., Ltd. applied to disclose the patent information of "anti-collision reminder method, device, vehicle-mounted equipment and storage medium", the publication date is December 29, 2020, the effective time of substantive examination is January 15, 2021, and the application number is CN201910576478.1. [45]
On March 11, 2021, OPPO released the Find X3 series Find X3 and Find X3 Pro, equipped with Qualcomm Snapdragon 888 chip, Samsung 120Hz screen, the price of 4499 yuan, the highest configuration of 6999 yuan. [47]
On April 2, 2021, OPPO Guangdong Mobile Communication Co., Ltd. published the patent of "sleep training method and related equipment", the publication number is CN108404275B. [48]
In August 2018, OPPO completed negotiations with some core component suppliers and plans to set up a mobile phone parts production line in India.
On December 26, 2018, the domestic mobile phone brand OPPO announced at the developer conference held in Beijing that it would launch the "Gravity Plan" and invest 1 billion yuan to empower developers to extend the global developers and OPPO to build an ecosystem; at the same time, launched an intelligent assistant Breeno for the era of 5G + integration of all things. [17]
In February 2019, OPPO announced that it would enter Nigeria in Africa. OPPO said it decided to expand into Nigeria's market in view of Nigeria's stabilizing foreign exchange rate and its large young population.
On February 11, 2020, SHEN Yiren, vice president of OPPO, announced a new warranty policy on Weibo, in order to avoid the situation that the user has problems with the OPPO products in the insurance during the severe epidemic period and cannot be repaired in time, OPPO decided to extend the user's warranty period and may make continuous updates according to the development of the epidemic. [18]
On the afternoon of February 11, 2020, OPPO announced through the official website public account that it will participate in the 2020 Mobile World Congress as scheduled. [19]
On March 24, 2020, OPPO confirmed that its Indian factory was suspended due to response to the relevant policies of the Indian government, and there is no accurate information on when the factory will resume work, and some news will be shared with the outside world. [20]
On August 31, 2020, OPPO recently made organizational structure adjustments, and Liu Zuohu, founder and CEO of OnePlus Mobile Phone, returned to OPPO as senior vice president of OPPO and general manager of the company's product line. [31]
On the morning of September 24, 2020, at the OPPO Developer Conference, Yi Wei, general manager of OPPO's emerging mobile terminal business unit, announced that OPPO smart TV will be released in October, which will be the content ecological entrance of the family scene under the integration of all things. [33]
On December 6, 2020, 91Mobiles discovered a patent applied for by OPPO on the WIPO (World Intellectual Property Organization) website: two cameras were installed in the detachable part of the back, and this separate module also came with its own battery and supported USB-C, Wi-Fi, Bluetooth and NFC. This is similar to a set of plans previously announced by Vivo. [37]
On January 26, 2021, OPPO announced a set of invention patents for "anti-collision reminder methods, devices, on-board equipment and storage media" and "ranging devices, ranging methods, cameras and electronic devices", which are related to automatic driving, and OPPO may be developing software systems related to automobiles. [44]
In January 2020, OPPO donated 30 million yuan to the epidemic situation in Wuhan, Hubei Province. [21]
In March 2020, OPPO, VIVO and Little Genius jointly donated 40,780 sets of high-level protective clothing worth 7.75 million yuan to support the fight against the epidemic in Wuhan, Hubei Province. [22]
On March 16, 2020, OPPO donated 300,000 masks to Italy, Spain, Germany, France and Japan. [23]
On January 9, 2020, in the "2019 Hurun China Top 500 Private Enterprises", OPPO ranked 45th with a market value of 130 billion yuan. [24]
In October 2020, Hurun released the "2020 Hurun China Top 10 Consumer Electronics Enterprises", and OPPO ranked 4th with 170 billion yuan. [34]
On November 25, 2020, the "2020 Shimao Strait • Hurun China Top 500 Private Enterprises" was released, and OPPO ranked 59th. [35]
On November 28, 2020, the "2020 China Top 500 New Economy Enterprises List" was released, and OPPO ranked 63rd. [36]
In December 2020, the "2018-2020 Global AI Patent Ranking TOP100" was released, and OPPO ranked 9th. [38]
On December 29, 2020, it ranked 3rd in the list of "2020 Top 100 Chinese Enterprises with Innovation Ability". [39]
In January 2021, the winners of the 2021 Caijing Evergreen Awards were announced, and OPPO won the Sustainable Development Innovation Award. [40]
On January 11, 2021, it ranked 40th in the 2020 Futuristic Technology Enterprises TOP100 List. [41]
On January 21, 2021, the "2020 Hurun Brand List" - looking for the most valuable Chinese brands ranked 66th. [42]
On January 21, 2021, it was selected into the list of "2020 Hurun's Most Valuable Private Brands" and ranked 39th. [42]
In January 2021, the State Intellectual Property Office released the relevant data of patent work in 2020, and 530,000 invention patents were authorized in the whole year, and OPPO ranked second. [43]
Several Chinese mobile phone manufacturers, led by Huawei, Xiaomi, OPPO, and Vivo, are joining forces to build a developer platform called GDSA (Global Developer Service Alliance). The platform is designed to provide services to developers around the world through a unified specification, so that developers can develop according to the unified specification and be common among the devices of the four vendors. [25]
On March 9, 2020, Sharp sued OPPO and OPPO Japan for patent infringement. [26]
On February 10, 2021, OPPO announced the official establishment of OPPO University. [46]
Founder, President and CEO of OPPO: Chen Mingyong
CO-FOUNDER OF OPPO AND SENIOR VICE PRESIDENT OF THE WORLD: JIN LEQIN
OPPO Senior Vice President and Chief Operating Officer COO: Zeng Yuanqing
Vice President of OPPO, President of Mobile Products Division: Yin Wenguang
Vice President of OPPO, President of Software Engineering Division: Wu Henggang
Vice President of OPPO, President of Internet Business Unit: Duan Yaohui
Vice President of OPPO, President of Emerging Mobile Terminal Division: Liu Bo
Vice President of OPPO, President of Product Development Department: Xu Ming
Vice President of OPPO and President of the Research Institute: Liu Chang
Vice President of OPPO, President of Human Resources: Zhang Changyan
Vice President of OPPO: Shen Yiren
Vice President of OPPO, President of Global Sales: Wu Qiang
OPPO Chief Procurement Officer: Wang Wenhe
President of OPPO Global Marketing, China CMO: Liu Lie
Company development
Multi-intelligent terminal and service era
On July 17, 2019, on the official website of the China Quality Certification Center (3C certification), 8 5G mobile phones have obtained 3C certification, including OPPO Reno 5G.
On March 11, 2019, Shen Yiren, vice president of OPPO, announced the promotional poster and new logo of the new product series Reno.
The era of smart phones
In December 2018, OPPO established the Hyderabad R&D Center in India.
In November 2018, OPPO released oppo R17 and OPPO R17 Pro in Milan, Italy, and announced that OPPO's second global design center will be located in London, UK.
On November 6, 2018, OPPO Guangdong Mobile Communications Co., Ltd. held the Super VOOC Super Flash Charging Open Day in Shanghai, announcing an official cooperation with Pokémon, and the popular cartoon image Pikachu appeared as an AMBASSADOR of OPPO Super Flash Charging Power.
On October 10, 2018, OPPO officially released the first new machine in the K series - OPPO K1.
In August 2018, OPPO's second global super flagship store was officially settled in Shenzhen Huaqiang North.
In the first quarter of 2018, OPPO's overseas performance fell by 7.5% year-on-year, while overseas share and shipments increased in the first quarter, so OPPO was in the fifth position.
On March 31, 2018, in cooperation with Zhejiang Satellite TV, the first Liu Haiping mobile phone OPPO R15 and OPPO R15 Dream Mirror Edition were released.
In 2018, OPPO entered the Japanese market.
In 2017, OPPO, one of the top ten enterprises in terms of invention patent authorization (excluding Hong Kong, Macao and Taiwan), was a "mobile phone terminal company with the largest number of patent authorizations", ranking first in the number of patent authorizations among mobile phone terminal enterprises, and patent data is another strong proof of technological innovation.
On November 2, 2017, OPPO released the first full-screen mobile phone OPPO R11s and OPPO R11s Plus.
On June 9, 2017, OPPO, a camera mobile phone brand selected by more young users, held a new product meeting in Shenzhen, and the R11 of "20 million before and after, taking pictures more clearly" was officially unveiled, and on June 10, 2017, at the mid-year grand ceremony of Zhejiang Satellite TV, star partner Chen Weiting launched the product release, Li Yifeng announced the R11 hot red limited edition, Jay Chou and Wang Junkai jointly announced the product price, and officially launched OPPO R11 and OPPO R11 Plus. On August 8, 2017, the OPPO R11 Barca Limited Edition of the red-and-blue contrast design was released in Shanghai.
In 2017, OPPO won the chinese "Millennial" brand loyalty ranking.
In 2017, OPPO entered the Russian market.
In the third quarter of 2016, data from market research institutes Counterpoint Research and IDC showed that OPPO shipped 20.1 million units, with a market share of 17.5%, ranking first.
On March 17, 2016, OPPO held a spring new product launch conference at the Beijing Performing Arts Center, and released the OPPO R9 and OPPO R9 Plus with the main camera and flash charging functions. On October 19th, oppo R9s and OPPO R9s plus were released to take clearer photos, and the newly designed camera will make you really fall in love with taking pictures.
In 2016, OPPO was the first brand in China's mobile phone market shipments in 2016.
On May 20, 2015, on the occasion of the 10th anniversary of the OPPO brand, the "10 Years of Eslite" OPPO R7 and OPPO R7 Plus were released at the Beijing Aoya Convention and Exhibition Center. On September 8, the "OPPO Barça Global Joint Conference" was held in Beijing, and the BARCA customized mobile phone OPPO R7 Plus was officially launched, and officially became the official partner of Barça. On October 20th, the autumn new tasting meeting was held at the Wukesong Gymnasium in Beijing to release OPPO R7s and OPPO R7s Plus.
In 2015, OPPO entered the Indian and Egyptian markets.
On October 29, 2014, OPPO released the first electric rotary camera phone OPPO N3. OPPO N3 is equipped with a 16-megapixel electric rotating camera professionally certified by Schneider in Germany, and the sensor size and single pixel area are leading the industry, further innovating the new experience of smart and interesting photography. At the same time, the 4.85mm ultra-thin body was released to become the world's thinnest smartphone OPPO R5 as of October 2014, which is OPPO's new generation of masterpieces that pay tribute to the Finder.
On June 27, 2014, OPPO released the first telecom version of the OPPO R3 in the telecom exhibition, officially sounding the clarion call to enter the 4G telecom market.
On March 19, 2014, OPPO released the 4G all-round flagship OPPO Find 7. For the first time, the phone is equipped with fast and secure VOOC flash charging technology, equipped with 50 million high-definition picture quality camera technology and a 5.5-inch 2K screen.
In 2014, OPPO entered the Pakistan, Philippines and Singapore markets.
In 2013, OPPO entered the Indonesian market, and in 2014, the first overseas assembly plant was established in Indonesia, and production was officially launched in 2015.
On December 20, 2013, OPPO officially released the first product of the R series - OPPO R1 Night Beat Artifact
On September 23, 2013, OPPO launched the first product of the N series, OPPO N1.
In 2012, OPPO entered the Vietnamese market.
On December 12, 2012, the Flagship Product OPPO Find 5 of the Find series was launched, which is the first 1080P screen mobile phone in China, and was awarded the "PC magazine year-end best buy recommendation" and the iF design award known as the "Design Oscar" by the famous IT magazine "PC Magazine" in the United States.
On December 2, 2012, OPPO launched the first beauty phone OPPO Ulike 2, designed inspired by chanel lipstick, front 5 million + rear 8 million combination camera, positioning female selfie artifacts.
On June 12, 2012, OPPO launched the world's thinnest mobile phone at the time, the OPPO Finder. Opened the era of ultra-thin smart machines.
On February 18, 2012, OPPO released OPPO Find 3/X905, which is the first straight-panel touch screen smartphone in China.
In June 2011, OPPO launched its first smartphone , OPPO X903 (Find), which is also the first domestically built side-sliding Android smartphone.
The era of feature machines
In January 2010, OPPO launched a new Ulike Style series, which is the first cutting-edge high-end music mobile phone series mainly for women, of which OPPO A520 is the first flip phone.
In December 2009, OPPO launched the first slide phone OPPO A201.
In 2009, OPPO launched the second sub-series OPPO Ulike, with the exclusive title of "OPPOReal Music Mobile Phone" as the "Happy Base Camp" column of Hunan Satellite TV, and won the "Top Ten Units in the National After-sales Service Industry". In June, the OPPO P51, the first mobile phone that supports LOMO effects, was launched. The first touch 720P HD MP4: OPPO S39, launched in September. In the same year, OPPO's mobile phone business entered the overseas market.
In May 2008, the first "smiley face mobile phone" OPPO A103 was released, officially entering the field of mobile phones; the advertising film starring South Korean actress Ju Zhiyan became a classic. At the same time, the OPPO Real sub-series was launched.
In 2008, OPPO launched the OPPO S9 Intelligent Walkman, which became another classic in the field of digital Walkman.
MP3/MP4 era
In 2007, OPPO launched OPPO V3, the main MP3 product.
In 2006, OPPO launched its first MP4: oppo A3.
In 2005, OPPO launched its first MP3: OPPO X3 and OPPO X9, which was known as the highest value at the time, and was known as "the opening of the domestic MP3 in the true sense, she is the first milestone classic that is not inferior to any product of the international manufacturer." ”
In 2004, OPPO (China) was established, and in 2004, OPPO Digital was established in Silicon Valley, California, USA, to develop and produce Blu-ray products.
On April 13, 2021, OPPO Guangdong Mobile Communication Co., Ltd. published an invention patent entitled "AR Device Interaction Method, Device, Storage Medium and AR Device", publication number CN112650385A, and the application date is October 2019. [49]
Social
On January 26, 2020, OPPO officially announced that it would donate 30 million yuan to the Wuhan Charity Federation for the prevention and control of the new coronavirus pneumonia epidemic.
On December 12, 2019, the "Hui Orange Network • 2019 Hurun Brand List" was released, OPPO ranked 74th with a brand value of 22 billion yuan, ranked 4th in the country in 2019 digital brand value, and ranked 4th in the private sector; and ranked 39th in the "2019 Hurun Most Valuable Private Brand".
On June 18, 2020, it was named the top 10 of the "2020 "618" China E-commerce Consumption Top Ten 3C Digital Brands List" released by the iiMedia Ranking.
References One of the founders of Warburg Pincus Geek