"Run forward, face the cold eyes and ridicule, how can the vastness of life be felt without suffering!"
Gala's "Chasing Dreams and Pure Hearts" is probably familiar to many young people, and it can be ignited as soon as they listen to the prelude.
However, in the "Chongyang Fantastic Tour" broadcast by Henan Satellite TV and Youku on the evening of October 13, this song showed the style of the elderly, allowing netizens to call out "breaking the defense".
Fragment of "Chasing Dreams and Pure Hearts"
On October 14, Qian Linlin, the general director of "Chongyang Wonderful Tour", admitted in an interview with reporters that they want to use a song that can make young people's blood boil to achieve cross-circle empathy: "Although many old people are sixty or seventy years old, they still have to insist on practicing calligraphy, dancing ballet, dancing street dance, and learning English by themselves. They have a lot of shining points that are worth learning from our young people. ”
Screenshot of netizen comments
On October 13, the "China Festival" series "Chongyang Fantastic Tour", produced by the All-Media Marketing Planning Center of Henan Radio and Television Station and co-produced by Youku and Henan Satellite TV, was broadcast, which aroused widespread concern in society. Cultural programs such as the dance "You Feng LaiYi", the poetry sword dance "Runaway", and the opera "Dingjun Mountain" have been widely praised, and #Henan Satellite TV Cultural Hegemony # has been on Weibo hot search.
Interestingly, it seems to be a "festival for the elderly", but "Chongyang Wonderful Tour" invites singers such as Mao Buyi and gala bands that are popular among young people to give literary and artistic works a more diversified form of expression in the form of combining tradition and modernity.
Qian Linlin said that a song like "Chasing Dreams and Pure Hearts" that makes people boil with blood is not contrary to the old man, but will make people cry: "When you find that the image of the veteran soldier of the volunteer army appears in the picture, you will really be shocked." ”
Fragment of "There is a Phoenix Laiyi"
In addition, the dance "You Feng Lai Yi" is presented in the form of a male and female double dance, which extroverts the dance emotions and gives it the connotation of cultural development and auspiciousness.
Qian Linlin believes that technological empowerment is their "magic weapon": "The phoenix is a spiritual totem of our traditional Chinese culture. But it is illusory, so in the process of showing its formation, we use technology empowerment to form the phoenix ancient to the spiritual convergence and expression, and form the image in the Classic of Mountains and Seas. ”
Because many netizens proposed in the previous issues of the "Chinese Festival" series that "I hope to see more live performances", this time the poetry sword dance "Getaway" was selected to perform under the waterfall of Yuntai Mountain.
"I hope that through our program, we can introduce these beautiful and cultural places to everyone." Qian Linlin said.
Excerpt from "The Getaway"
The success of the "Chinese Festivals" series is due to the director team's focus on the traditional culture of the Chinese nation, and the use of cutting-edge innovative technology to embrace the aesthetics of young audiences, and constantly explore the modern expression of traditional culture.
At the same time, "Chongyang Wonderful Tour" relies on the broadcast form of "first network backstage", so that chinese traditional festivals and art stages set off a hot discussion on the Internet in advance, to maximize the value of communication, so that culture, technology and innovation are transformed into tangible content in front of the audience.
Screenshot of "DreamIng naked heart"
Qian Linlin said that the broadcast method of "first network backstage" is also a way to embrace the aesthetics of young people:
"Broadcast online first, so that everyone can understand and watch our program in the first time." Coming home and sitting at the dinner table and watching our show eat may be a kind of companionship. In these issues, we have also been recognized by the audience in this way. ”
It is understood that Youku will continue to deepen its cultivation in the field of cultural works in 2022, including the joint production of the "Chinese Traditional Festivals" wonderful tour series IP and the commercial development of an innovative cultural New Year's Eve project, continue to create more innovative totems about Chinese traditional culture, and issue cultural business cards with Chinese characteristics to the world.