On Sunday, May 23, the Chinese mainland film market closed at 254 million yuan, and the single-day box office of the Hollywood blockbuster "Fast and Furious 9" fell directly from 300 million on Saturday to 200 million yuan, and only got 191 million yuan. The cumulative box office in the first three days was 876 million yuan, which was 476 million yuan less than the 1.352 billion box office of "Fast and Furious 8" in the first weekend, and it was hopeless to break the record under the drag of poor word of mouth.
<h1 class="pgc-h-arrow-right" data-track="2" > "Quick 9" 876 million in 3 days, poor word of mouth dragged down the box office</h1>
"Fast and Furious 9" is the most blockbuster Hollywood super blockbuster introduced after the full resumption of work in Chinese mainland theaters on July 20 last year, and theaters and fans are full of expectations for the film, accounting for 60% of the first day of release on May 21, and the number of screenings even exceeded "Avengers 4" to set a record for the first day of Chinese film history. However, due to poor word-of-mouth and the absence of two action superstars, Dwayne Johnson and Jason Statham, the box office on the first day was 317 million yuan, plus 378 million yuan at zero point, which was not as good as "Fast and Furious 8" released four years ago.
"Fast and Furious 9" car chase, explosion, action and gun battle, maintaining the standard of Hollywood blockbusters, the biggest problem is that the plot can be described as brainless, especially many details are completely unreasonable and common sense, on the Internet by many fans complained, resulting in Douban only 5.6 points, affecting many viewers into the theater to watch movies.
However, driven by "Fast and Furious 9", the box office reached 1.008 billion yuan in the three days last weekend, compared with only 343 million yuan in the previous weekend. It can be seen that the heavy introduction of blockbusters has a stimulating effect on the film market. However, due to the impact of the new crown epidemic, it is difficult for Hollywood blockbusters introduced Chinese mainland this year to have the volume of "Fast and Furious 9". Therefore, whether the mainland box office can return to the level before the epidemic this year or even exceed the level before the epidemic or even exceed 2019 depends mainly on the reputation and weight of domestic films.
<h1 class="pgc-h-arrow-right" data-track="10" > "Love Letters" was re-released for 4 days and 47.28 million, and the box office performed well</h1>
The two romance films "I Want Us Together" and "Love Letters", released on May 20, both performed well at the box office. The domestic romance film "I Want Us Together" has a cumulative box office of 197 million in the 4 days of release, Douban 6.6 points, and the reputation is surprisingly good. If the film can be released on the May Day holiday, it should be able to compete with "Your Wedding".
The market performance of the re-screening of the classic Japanese romance film "Love Letter" is also surprising. As a film that premiered in 1995, many Chinese audiences have long seen it online or on CD-ROMs, but this re-screening, which still earned 47.28 million yuan in the first four days of the first weekend, ranked among the best foreign classic films re-screened in recent years.
<h1 class="pgc-h-arrow-right" data-track="13" > driven by one end and one end, the box office in May is expected to hit a record high</h1>
In May, there were May 1 shows at the beginning of the month, and there were Hollywood super action blockbusters such as "520" and "Fast and Furious 9" near the end of the month, so the box office far exceeded that of March and April. As of May 23, the box office in May has reached 4.1 billion yuan, and the box office is expected to hit 5 billion yuan in the whole month.
At present, the box office of 4.325 billion in May 2018 is the highest box office in the history of Chinese cinema in May. From this point of view, the box office in May this year will surely hit a record high.