People take food as the sky, and diet has always been an inseparable topic in people's lives. During the epidemic period, making handmade cold skins, rice cooker steamed cakes, bubble tea, etc. at home has become a popular trend on Douyin, and netizens' interest in food tutorials and food culture has also increased.
Recently, Douyin launched the #Food Recommendation Officer campaign, inviting a number of big names in the food industry to participate, and collecting videos from food lovers across the country through creative ways to spread Chinese food culture. Up to now, 100,000 netizens have participated in the #Food Recommendation Officer campaign, and the topic-related videos have been played more than 10 billion times.
The long-standing Chinese food culture is the pride of every Chinese, and the long history and rich products have bred Chinese unique culinary culture. #美食推荐官 activities, many big names in the industry participated in them through short videos to show professional cooking skills to netizens.
"Food is a taste of home for me." Chef Lin Shuwei, who participated in the filming of the "Chinese Restaurant Season 3" show, said. #美食推荐官, his special dish "Fresh Milk Slippery Egg Shrimp" was loved by netizens and received 12,000 likes. Milk, shrimp and eggs are rich in protein, and the combination of seafood and milk creates a special delicious dish that impresses people.
@Lao Rice Bone is a food creator loved by netizens on Douyin, in this event, Zheng Xiusheng and Sun Lixin, two state banquet masters behind the @Old Rice Bone account, also shared their delicious recipes such as silver ear steam pot chicken, kung pao chicken cubes, and pretzel pork chops that they had made at the state banquet.
The two masters said: "I hope that by sharing food practices in Douyin, we will carry forward the spiritual connotation of loving food, making food and enjoying food for families, and also encourage young people to return to their families, calm down at the fast-paced moment, explore the true meaning of happy life with family, friends and lovers, and pass on the traditional Chinese food culture more widely." ”
Dai Long, the god of food in Hong Kong, Zhen Jianjun, the inheritor of court cuisine, Chen Liansheng, an old Beijing food customs and cultureist, Liu Jingxian, chief consultant of the China Cuisine Association, Liu Yiwei, a well-known host, and An Haohao, a French chef who specializes in French cuisine and Creative Cuisine with Chinese and French fusion, all participated in the event.
#一只鸡的百种做法 topic solicited more than 500 chicken recipes from netizens. The high-quality works such as "New-style Fried Eight Pieces" recommended by Chef Zhen Wei and "Cantonese-style Soy Sauce Chicken" recommended by Master @HuaweiDu Gaotai have all won praise from netizens.
Among them, the "fairy chicken" shared by @Grandpa and Grandpa Has Received 543,000 likes from netizens. The practice of the fairy chicken originated in the Song Dynasty, and the method was recorded by Sansu, which was made by applying soy sauce to the small rooster of that year, frying until golden brown, and cooking it together with pork trotters, chives and other ingredients through stewing, stewing, and roasting. The fairy chicken is ripe and boneless, full of aroma, and the practice has been passed down for more than 800 years.
#鱼的花式做法, #鸡蛋的神仙吃法 The two topics also harvested more than 500 kinds of practices from netizens, and through the tricks of specific ingredients, netizens felt the profundity of Chinese food culture and the warmth brought by food.
In addition, local food culture-related institutions, media people, and food critics also participated in the event, calling on more catering industry practitioners to jointly disseminate food culture.
In Jiangxi Province, the Jiangxi Gancai Industry Development Promotion Association, Jiangxi Mobile News, a 5G media platform under China Jiangxi Network and other media and institutions, recommended 31 heavyweight chefs in the province to participate in the activities, including Wang Jianjun, president of the Jiangxi Gancai Industry Development Promotion Association, Liu Zhijun, the first person of Jiangxi Old Wine, and other culinary masters, to spread the Gancai food culture to food lovers across the country through short videos.
#美食推荐官, food practitioners, food creators and netizens shared food tutorials, creative recipes and food culture through more than 100,000 short videos. Up to now, the short video related to this topic has been played more than 10 billion times on Douyin. The event also selected 10 "Star Chef Recommendation Officers" and 10 "Talent Recommendation Officers" from professional catering practitioners and food lovers to give rewards and traffic support respectively.
As of May 10th, the top 10 Star Chef Recommendation Officers were @Lao Rice Bone, @Zhen Wei Chef, @Teacher Xiaoguan with Salt, @God of Food Dai Long, @Lin Shuwei, @Chef Zhao Lazy Dish, @Chinese Yu Cuisine, @God of Food Liu Jingxian, @Human Fireworks, @Exquisite Cuisine Teacher Zhao, etc. The top 10 recommended officials are @Dajin Xiaojin, @Zihang Nuclear Power Plant, @Layue Xiaojiu, @Xiaobai and Rongrong, @Fuji Kitchen God, @Daddy's Refrigerator, @Bao Meal, @Lazy Rice, @Xiao Yao_, @Xiao Xiao Jie, etc.
The relevant person in charge of Douyin said that this activity hopes to let netizens learn to make food through videos and understand Chinese food culture. In the future, Douyin will continue to exert efforts in the field of food, encouraging creators to create more and better food videos.
Food has long been one of the most popular content types on Douyin, and a large number of quality content creators have emerged. It is understood that Douyin Food has also launched the "Gourmet Fun Stomach Plan" to provide 2 billion traffic support for food creators in 2020, and provide creators' rights and interests such as copyright protection and commercial monetization.