Public Network poster news reporter Wei Junyi reported from Jinan
The banquet was held for guests from five continents, and the cultural and tourism sentiments were shared. In the golden autumn season, the shores of Daming Lake, the capital of culture, the Guangsha are lined with lights, and a prosperous scene. The century-old Qushuiting Street and the green space center that has risen from the ground in less than 10 years reflect each other, witnessing the development and cultural heritage of Quancheng.
On September 16, the second China International Culture and Tourism Expo opened in Jinan. With the theme of "Celebrating the Centenary of the Founding of the Party and Sharing the Prosperous Cultural Tourism", the event invited relevant cultural and tourism institutions from 17 countries in China, 22 provinces and municipalities, 16 cities and 26 districts and counties in Shandong Province to participate in the exhibition, with more than 2,600 exhibitors and more than 500,000 exhibits. Set up sub-venues in 25 cultural venues such as Jinan Sunac Cultural Tourism City, Pingyin Luze Painting Institute, Yanmo Bookstore, OCT Happy Club, etc., and simultaneously build five major platforms of online trading platform, project platform, live broadcast platform, service platform and publicity platform to create a "Cloud Cultural Tourism Expo".
At the main venue Shandong International Convention and Exhibition Center, the "Hospitality Shandong" cultural tourism brand image, along the Yellow Cultural Tourism, cultural tourism equipment, rural revitalization, creative design, national arts and crafts boutiques, "The Belt and Road", animation games, artworks 10 exhibition areas made a stunning appearance, excellent stage repertoire exhibition and procurement meeting, cultural tourism key project promotion and investment association, tourism products docking negotiation special meeting and other activities were wonderful, "China handmade", "Shandong handmade", "Taiwan cultural creation", "red cultural tourism" "Qilu cuisine" and other highlights were fully presented.
The grand event showcases the beauty of Qilu:
Taste the traditional crafts in "Shandong Handmade" and taste the heritage of Baiwei in the "Lu Cuisine Boutique"
The grand event has begun. The reporter saw at the scene that in the exhibition area of "Shandong Handmade", pottery and weaving embroidery "Qi Fei", lacquerware and jade "one color", Weifang kite, Heze Hanfu, Zibo Taoliu, Laiwu tin carving have appeared. Chen Yulu, the inheritor of the intangible cultural heritage "Qixia Clay Sculpture" from Yantai City, came to the scene, as an artistic inheritor who has created a large number of colorful sculptures with the theme of local humanities in Jiaodong over the years, presenting this ancient folk art to the audience at close range.
"On the banks of the Yellow River, borene waves, playing flower drums and singing songs, I want to ask the girl where she came from, the short spike flower drum is Chen Guan..." At the scene, Dongying Guangrao County brought the Chen Guan short spike flower drum with a history of more than 300 years. Zhang Lanqing, a representative inheritor of the short spike flower drum, told reporters that in recent years, the short spike flower drum has carried out performances and apprentices to pass on the art into the campus, into the community, and into the countryside, so that this art form has been well inherited and developed. "The school introduced the art of short spike flower encouragement into the classroom, teaching children the skills of flower encouragement performance, so that this local art with strong local characteristics became a characteristic education curriculum." Zhang Lanqing introduced.
Laiwu sausage, Texas grilled chicken, Zhoucun roast cake, Leling jujube... In the "Qilu Cuisine Exhibition Area", hundreds of Qilu cuisines are gathered. Among them, there are many well-known internet celebrities who eat "Yang Mingyu Yellow Stewed Chicken", "Chaoyi Xingzi Meat", "Lu Wei Zhai Grilled Hoof" and "Changqing Large Vegetarian Bun". In addition, the "New Era New Lu Cuisine" - 2021 Lu Cuisine Innovation Competition jointly organized by the Shandong Station of the Central Radio and Television Corporation and the Department of Culture and Tourism of Shandong Province also held a launching ceremony at the main venue. According to the staff, the competition will launch 100 new Lu dishes, as well as "2021 Top Ten Innovative Dishes" and "2021 My Favorite New Lu Dishes" to promote the innovation and development of Lu cuisine.
In addition, in the exhibition area of "General Taiwan Cultural Creation", with the theme of "Holding the Spring Bowl to Watch the Spring Festival Gala", the explosive cultural and creative products such as funiu spring bowl, pressed age gold, laser package, colorful teenager, deep diving notebook and so on were fully displayed, and through new media means such as central video, the brand value of the whole industry chain of high-quality IP in the main station was fully displayed.
The grand event will write a new chapter in cultural tourism:
Come to the "Red Cultural Tourism" to feel the beacon years, go to the Jinan Pavilion to go to a "two security" appointment
Walking into the "Red Cultural Tourism" exhibition area, within an area of 897 square meters, with the axis of time and space as the surface, the scene reproduction method is adopted to help the integration and innovative development of red cultural tourism. Jinggangshan Revolutionary Base Area, Long March Group Poems, Tunnel Warfare, Era Model Jiao Yulu... At the scene, "red landmarks", famous battles and long scrolls of typical characters were laid out, leading the public to reminisce about the glory days. In the railway guerrilla live scene display area, the "water bomb shooting experience" is full of popularity, and the public experiences the shooting project on the spot and feels the beacon years. In addition, the manuscripts of red classic literary writers provided by the Shandong Literature Museum have also attracted a lot of attention, Liu Zhixia, Li Xintian, Guo Qingqing, Zang Kejia, Zhang Wei... Under the invasion of the years, the handwriting of the writers is gradually mottled, and the traces of repeated revisions by the writers show the creative attitude of striving for excellence, and the sacredness of literature is also reflected in it.
"The water of the Yellow River rises from the sky and flows to the sea and never returns", along the theme exhibition area of the Yellow Culture And Tourism, the beef jerky and goji berries in the Ningxia Pavilion, the fish material and bacon in Sichuan, the filigree thangka and barley straw paintings in Qinghai are "focused on" by the public; in the "Belt and Road" exhibition area, Iran's unique handicraft enamel ornaments reflect the geometric beauty to the fullest; in the animation game e-sports exhibition area, the "Asura" at the Yin and Yang division booth, the "Illidan" at the Blizzard booth, and the "Qin Shi Mingyue" protagonist group" of Xuanji Technology... There are also anime characters such as Diga Ultraman, One Piece, Naruto, and Saint Seiya that are dazzling and fill the "two-dimensional" atmosphere.
Entering the Jinan Pavilion, "Minghu Yuhe Custom Ledger", pure handmade mahogany classic car, "Mei Lanfang" makeup, "Forbidden City lipstick", "Dragon Meow New Language", Zhangqiu iron pot... Delicious, fun and good-looking exhibits attract a lot of tourists. Coming to the booth of Yanmo Bookstore, China's first "Er'an" theme post office was officially unveiled here. The staff told reporters that the "Jinan Er'an Post Office" will promote the theme tourism activity of "Er'an accompany you on a long journey" in the form of online and offline diversified interactive services to promote the theme tourism activities of "Er'an accompanying you on a long journey" by issuing Li Qingzhao Xin abandoned disease series of cultural philatelic products. In addition, Daming Lake crystal refrigerator stickers, Baotu Spring brass bookmarks, and Tilian keyholes, as well as lake light mountain color glass cups, national tide rabbit Wang Qing umbrella also came to the scene, by the public have "planted grass".
The reporter also saw at the scene that the Weishan Lake Scenic Area in Jining, the "Juguo Ancient City" in Rizhao Juxian County, and the New 100 Creative Industry Park in Qingdao were all "moved" into the Expo, reflecting the beauty of the integration of culture and tourism everywhere.
The event creates a "people's festival":
The "Mid-Autumn Festival" atmosphere of the sub-venue is strong, and 2 million yuan of consumption coupons for the benefit of the people are waiting to be issued
As a "cultural event and a festival for the masses", the expo has prepared a sincere "gift package for the benefit of the people" for the public. According to the staff, during the exhibition, 2 million yuan of consumption coupons will be issued in conjunction with the fifth Jinan Culture and Tourism Consumption Season. At the same time, the thousand Buddha Mountain, the Nine-Roof Pagoda Chinese Folk Customs Amusement Park, dashigu Forest Park, Jinan Special Oriental God Painting and other major Jinan special scenic spots will be put on up to 40% off tickets to benefit the people; in Luxin, New Century, Paragon, Happy Blue Ocean and other cooperative theaters in the form of discounts, full reductions and other forms of movie coupons, coupons can enjoy up to 50% discount.
The Mid-Autumn Festival is approaching, and the festive atmosphere of the expo is particularly strong. The reporter saw at the scene that the "Li Qingzhao" theme mooncake made its debut. Inspired by the poem "A Cut of Plum", this special mooncake not only has a high appearance and diverse taste, but also has a rich cultural connotation. In addition, the "Fish Dragon Gate" series of national tide mooncakes also came to the scene. It is understood that the "Fish Dragon Gate" national tide mooncake has a total of 8 flavors, combining traditional food with popular ingredients. In terms of ingredients, chocolate, coffee, matcha, cranberry, which are not common in traditional mooncakes, are integrated into the production, and the taste is innovative and unique.
At the sub-venue, various colorful activities were carried out. Jinan Sunac Cultural Tourism City's "IDO Animation Game Carnival" will be exhibited for three consecutive days, inviting voice actors, cartoonists, and well-known cosers to participate; impression Jinan Spring World branch venue, will hold the "Fourth Mid-Autumn Festival Moon Ceremony", it is understood that on the basis of the previous three Moon Festivals, Impression Jinan Spring World will upgrade to create large-scale folk culture performing arts activities, combined with the theme of the national tide, through program performance, art display, atmosphere interaction and other forms of integration to set off the atmosphere of the Mid-Autumn Festival.
In addition, the exhibition also set up an online expo platform. Among them, a special column for the live broadcast hall is set up to provide live broadcast services. During the exhibition, live broadcast activities such as "General Taiwan Cultural Creation" will be carried out simultaneously, covering many special contents such as live broadcast with goods, intangible cultural heritage exhibition performances, special performances, live interviews, etc., so that the audience can appreciate the charm of Qilu culture in the "cloud". In the "Fusion Media Live Broadcast Room" at the expo site, popular anchors from major network platforms were also invited to bring goods for the "Shandong Hand-made" promotion and help traditional handicrafts to be seen by more people.
The reporter learned that this expo strengthens the "multiple" guarantee to ensure that the public can view the exhibition with peace of mind. The public can register the "Communication Itinerary Card" or "Shandong Electronic Health Pass" in advance for the past 14 days to inquire about the itinerary, and pass with the green code; in the past 14 days, those who have lived outside Jinan City must take the initiative to show a valid nucleic acid test negative certificate within 48 hours before entering the venue. In addition, it is also necessary to carry the original ID card or scan the registration "e-police pass" to cooperate with the staff to complete the real-name authentication work before entering the museum. Temperature checks are required at the time of admission and masks must be worn at all times.