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Xinzhou City actively creates geographical indications to help the economic development of the county

Release on 2021-08-16 Source: Shanxi Market Network

Geographical indications are the signs of specific product sources, one of the important intellectual property rights, and an important part of the regional brand strategy, which has high economic value and is of great help to promote the high-quality development of the regional economy. In order to further promote the protection of geographical indications in the city, since the establishment of the Xinzhou Municipal Market Bureau, the declaration and application of geographical indication certification trademarks has been taken as an important starting point for intellectual property protection work, fully combined with the unique regional advantages of small grains in Xinzhou and the city's rural revitalization strategy, actively excavating local advantageous products, actively promoting the registration of geographical indications, and conscientiously implementing the Action Plan for Xinzhou City to Comprehensively Promote the Construction of a Strong Intellectual Property City. Xinzhou Municipal Intellectual Property Incentive Fund Management Measures" to continuously improve the city's ability to create, use and protect intellectual property rights. On December 27, 2019, the announcement of the preliminary examination of the geographical indication certification trademark of "Ganlan Cashmere Goat" was completed, marking the approval of the first geographical indication certification trademark in Xinzhou City by the State Intellectual Property Office, and achieving a breakthrough of "zero" for the geographical indication certification trademark in Xinzhou. On December 7, 2020, the "Baode Oil Jujube" geographical indication certification trademark was approved, on March 7, 2021, the "Hequ Black Bean" geographical indication certification trademark was approved, and Xinzhou City was approved one geographical indication certification trademark every year for three consecutive years.

This year, the Xinzhou Municipal Market Supervision Bureau has actively communicated with the county (city, district) governments, and vigorously promoted the implementation of intellectual property incentive funding funds to improve the enthusiasm of local governments for the declaration of geographical indications. Through a series of measures, as of now, Ganlan County and Ningwu County have submitted three geographical indication certification trademark applications to the State Intellectual Property Office, namely "Ganlan Red Kidney Bean", "Ganlan Cypress Seed Lamb" and "Ningwu Huangmai", and the city's geographical indication protection work has embarked on a stable development path.

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