21st Century Business Herald reporter Yi Jiaying Reported by Hengqin
On October 20th, the unveiling ceremony of the Macao Reporter Station (Office) of China Southern Finance All Media Group, the Hengqin Research Institute of the Greater Bay Area Data Center of Southern Finance and Economics, and the Live Broadcast Room of the Greater Bay Area (Hengqin) was held in Hengqin Guangdong-Macao In-depth Cooperation Zone. This also marks that the Hengqin Research Institute of the Greater Bay Area Data Center of Southern Finance and Economics has officially landed, and the High-quality Consumption Research Institute, as the first batch of think tank institutions for layout construction, will accurately empower the innovation of consumer formats. "The establishment of the Southern Finance and Economics High Quality Consumption Research Institute marks a new level of Chinese media attention to quality life and consumer aesthetics in the new era, which is of great significance, and it is also very timely and timely." Huang Xiaozhi, director of the Luxury Goods Professional Committee of the China Chamber of Commerce, said in his speech.
Huang Xiaozhi, Director of the Luxury Professional Committee of the China Chamber of Commerce
Present at the ceremony were Tian Xiaoping, deputy director of the Propaganda and Cultural Affairs Department of the Liaison Office of the Macao Central Committee; Lin Peizhen, director of the Research and Promotion Department of the Information Bureau of the Macao SAR Government; He Jinglin, deputy to the National People's Congress of the Macao SAR and director of KNJ (Investment) Co., Ltd.; Deng Hong, deputy director of the Information Office of the Guangdong Provincial Government; Li Junxiao, deputy secretary of the Hengqin Working Committee of the Guangdong Provincial CPC Committee; Fu Yongge, deputy director of the Executive Committee of the Hengqin Guangdong-Macao In-depth Cooperation Zone; Tan Jing, member of the Standing Committee of the Zhuhai Municipal CPC Committee and director of the Propaganda Department; and Ren Tianyang, secretary of the Party Committee and chairman of the board of directors of the Southern Finance and Economics All Media Group.
Denis Morisset, professor and executive director of ESSEC business school in Paris, France, said that China, especially in the Guangdong-Hong Kong-Macao Greater Bay Area market, with the economic development and the rise of the middle class, the trend of high-end consumption and high quality is becoming more and more obvious, which will provide more opportunities for the development of high-end consumer brands. He further said: "It is worth mentioning that since the beginning of the year, Western luxury brands have seen a very strong rebound in the Chinese mainland, with a huge increase compared with 2019. They are also working on some restructuring strategies to get closer to Chinese consumers, creating a lot of positives in e-commerce distribution and digital marketing. ”
Denis Morisset, Professor and Executive Director of ESSEC Business School, Hecchio De Paris, France
High-quality consumption will also be a key area of exploration in Hengqin. Recently, the Cpc Central Committee and the State Council issued the "Overall Plan for the Construction of Hengqin Guangdong-Macao In-depth Cooperation Zone", which clearly states that Guangdong and Macao will support Guangdong and Macao to study and hold the International High-quality Consumer Expo and the World Bay Area Forum to create an exhibition platform with international influence; support Guangdong and Macao to cooperate in building a high-quality imported consumer goods trading center and build a high-quality consumer goods trading industry ecology.
As the first all-media group in China approved by the central government, Guangdong is an important window for publicizing and explaining the socialist economic thought with Chinese characteristics in the new era, and the Guangdong Provincial Party Committee and Provincial Government have made every effort to build a benchmarking project for the integration and development of mainstream media and media in the province, and in recent years, Nancai Group has accelerated the construction of the Data Center of the Greater Bay Area of Southern Finance and Economics, vigorously developed the four core businesses of media, think tanks, data and trading, and made every effort to become a "first-class in the Bay Area, first-class in China and internationally renowned" financial all-media group.
The Data Center of the Greater Bay Area of China Southern Finance and Economics has been included in the key construction projects of the "14th Five-Year Plan" of Guangdong Province and the "14th Five-Year Plan" key construction projects of Guangdong Province's publicity and cultural reform and development. As a professional research institute under the center, the Southern Finance and Economics High Quality Consumption Research Institute aims to "promote the high-quality development of China's consumption and lead China's new consumer aesthetics", and will focus on high-quality consumer industry reports, industry research and data analysis, and provide high-level decision-making information support for government agencies, consumers and the business community.
At present, the Southern Finance and Economics High Quality Consumption Research Institute has been constructed by Zhao Zhongxiu, former vice president of the University of International Business and Economics, president of Shandong University of Finance and Economics, and chief consultant of the China Luxury Goods Research Center of the University of International Business and Economics, Wang Yao, former director of the China Business Information Center and deputy director of the Luxury Professional Committee of the China Chamber of Commerce, Huang Xiaozhi, director of the Luxury Professional Committee of the China Chamber of Commerce, Xie Qihong, executive deputy director of the Institute of Interdisciplinary Innovation of the Art and Scientific Research Center of Tsinghua University, and ESSEC of HEC Paris, France Denis Morisset, professor and executive director of business School, Liu Rong, vice president of fashion group, Guo Pei, a famous Chinese fashion designer, and many other well-known experts, scholars and entrepreneurs at home and abroad have formed an expert committee of the institute, and at the same time built a team of researchers composed of senior editors and editors.
In the future, the Southern Finance High Quality Consumption Research Institute will comprehensively play the role of media, data, think tanks and resource links of southern finance and economics all media group, multi-dimensional and deep empowerment to promote the development of Hengqin, Guangdong-Macao cooperation and high-quality consumer industry innovation, including highlighting user needs and experiences, providing high-quality, diversified, practical and timely consumer industry and economic information and research analysis, and creating a big data platform, through detailed and accurate data and think tank products, in-depth presentation of high-quality consumer subdivision industries and key enterprise development trends, Provide forward-looking and high-level decision support for policy innovation and corporate market research, marketing planning, management consulting and consumer insights.
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