"Eleven" Golden Week consumer dining. Courtesy of Hangzhou Restaurant
Hangzhou, October 8 (Reporter Huang Hui) The 2021 "Eleventh" Golden Week has come to an end. The reporter learned from the Department of Commerce of Zhejiang Province on the 8th that overall, the "Eleventh" Golden Week Zhejiang consumer market is generally good, the residents' consumption enthusiasm is released in a concentrated manner, and the characteristics of high-quality consumption such as personalization, experiential, and digital intelligence are highlighted.
The consumer market is full of vitality And the overall operation of the industry has improved
According to the data, according to monitoring, 97,097 sample enterprises in 9 key industries in Zhejiang Province have achieved a cumulative turnover (sales) of 141.813 billion yuan (RMB, the same below) during the Golden Week, an increase of 5.6% over the same period last year, and the residents' willingness to consume has been continuously enhanced, and the consumer demand has been effectively released.
During the "Eleventh" holiday, Zhejiang Commercial Circle Pedestrian Street has conformed to the trend of upgrading consumption patterns, and has taken the "first store economy" as an important starting point to promote the improvement of the energy level of the business district and gather consumer popularity. For example, the new international brand stores of Hangzhou Hubin Pedestrian Street have opened, and many new products have been released, comprehensively improving the international consumption experience of the neighborhood.
The "first store economy" also helps Zhejiang shopping malls and pedestrian streets to consolidate the status of the "main battlefield" of festival consumption. The turnover and passenger flow of 108 sample shopping malls (complexes) in the province increased by 8.2% and 3% year-on-year, respectively; the turnover and passenger flow of the 28 pedestrian streets monitored decreased slightly by 4.9% and 6.9% respectively year-on-year, but the overall popularity remained relatively strong, with daily passenger flow of more than 160,000 people, of which the daily passenger flow during the peak period from October 3 to 5 was more than 200,000 passengers.
Driven by reunion banquets and wedding banquets during the festival, Zhejiang's catering consumption also ushered in a good growth. For example, the catering enterprises represented by the Xianheng Hotel in Shaoxing City have reached a banquet hall reservation rate of about 70% in the first half month of the National Day; some catering units in Ningbo have a hot business, and the turnover rate during the National Day period is about 20% higher than that of the usual weekend; the Shenglihe Food Street in Gongshu District, Hangzhou City uses the "canopy performance" to attract more than 17,000 passengers.
It is reported that during the "Eleventh" Golden Week, the passenger flow of catering sample enterprises in Zhejiang Province increased by 4.6% year-on-year, driving turnover to increase by 6.4% year-on-year. With a history of more than 100 years and more than 50 stores, Hangzhou Zhiweiguan also greatly felt the consumption vitality of the "Eleventh" holiday. According to the relevant person in charge of Zhiweiguan, Hangzhou helpers peel Longjing shrimp, Dongpo meat, call flower chicken, West Lake vinegar fish clicks in the forefront, marinated duck, marinated beef, smoked fish, West Lake crispy lotus, etc. are sought after by consumers, Zhiwei Xiaolong, Dingsheng cake, Zhiwei wontons, fresh meat buns are in short supply every day.
In addition, the National Day films represented by "Changjin Lake" and "My Father and I" have also triggered a boom in zhejiang movies. The data shows that the box office of theaters in Zhejiang Province increased by 38.6% year-on-year during the "Eleventh" Golden Week, an increase of 43.8% over the same period in 2019, and the number of moviegoers increased by 60.1% year-on-year, an increase of 43.8% over the same period in 2019. Different from the "inverted U-shaped" box office trend in previous years, the box office trend during Zhejiang National Day this year showed a significant "reverse fall" phenomenon.
New formats release new vitality Digital intelligent consumption has become a highlight
From the observation point of view, digital wisdom consumption and night consumption are also significant consumption highlights of the Zhejiang consumer market during the "Eleventh" holiday.
Walking in Hubin Pedestrian Street, the digital application scenario of the central cockpit "Hangzhou City Brain - Neighborhood that Hubin will think about" provides scientific support for the scheduling decision of subways and buses by viewing real-time numbers, monitoring changing trends, and predicting the flow of people, providing guidance for block management and business layout, and realizing refined management.
Located in Yuhang District, Hangzhou, Xianlin Old Street has also benefited from digital empowerment, realizing commercial digital drainage, online digital consumption, digital monitoring of human flow, digital supervision of catering fumes, digital tour of cultural attractions and digital exhibitions, etc., becoming a new landmark for National Day consumption in Yuhang District.
At the same time, the demand for experiential and scenario-based consumption in zhejiang's consumer market has been continuously improved. Moving the gaze to Chun'an Qiandao Lake Xiushui Street, the "Dream Qiandao Lake • Time Tunnel" project creates a full-parcel space through virtual reality technology, bringing visitors an immersive intelligent interactive experience, attracting more than 35,000 people to punch in, and the "Eleventh" Golden Week ticket revenue exceeds 2 million yuan.
Analyzing the consumption "report card" obtained during the "Eleventh" holiday in Zhejiang, it will also be found that the night economy is becoming a new engine to drive consumption in the province. According to the data, the proportion of night business (sales) of catering enterprises, pedestrian streets and shopping malls (complexes) in Zhejiang Province reached 61.1%, 55.9% and 86.2% respectively.
In addition, the "cloud" consumption of Zhejiang's consumer market continues to exert force. The reporter learned that the province's online marketing and live streaming with goods effectively meet the home consumption needs of some residents, the online retail market has performed well, and the cumulative sales of the 10 platform companies monitored have increased by 5.5% year-on-year, and the number of orders has increased by 4% year-on-year.
The steady growth of online consumption has also led to the development of the province's express delivery industry. During the "Eleventh" Golden Week, the business volume of Zhejiang express delivery service enterprises reached a total of 8.424 million pieces, an increase of 13.7% year-on-year, and the business income reached 210 million yuan, an increase of 32.5% year-on-year. (End)
Source: China News Network