Recently, the American sportswear brand WHOOP received $200 million in financing led by SoftBank's Vision Fund. The brand's market value is estimated to be as high as $3.6 billion, making it the most expensive sports wearable device company in the United States.
It is reported that Lakers star LeBron James and American swimming legend "Fish" Phelps are the brand's 100 initial investors, followed by basketball star Kevin Durant, who also invested in the company. It is worth mentioning that at the time of KD's investment, the brand's market value was estimated to be only $60 million.
FOUNDED IN 2011, WHOOP is mainly committed to the development of smart sports bracelets, aiming to provide health tracking for athletes. I have to say that James's business vision is unique, from pizza, Baez headphones to today's smart bracelet, James seems to have been on the road to success.
This time, he chose to bring Durant to make a fortune together, which benefited the latter a lot. However, the success of James and Durant accidentally injured another James. Earlier, Harden participated in the investment in the Internet celebrity boxing tournament, which lost $10 million due to poor ratings. Not only did Harden not get a $400,000 dividend, but even $2 million in stock was lost.
Things are clustered in groups, and people are grouped. Although Xiao Shuai is a pure NBA star, he is very good at doing things in business, and he humbly learns from James if he does not understand. On the other hand, the failure of the third brother Harden's investment is largely attributable to his lack of experience and his fondness for sentimentality.
The influence effect of internet celebrities is mostly a bubble economy, so the art industry has a specialty, and investment needs to be cautious.