The Los Angeles Lakers' run-in in the preseason is very general, the main problem is still in the team's third big man Russell Westbrook, other new signings have been highlighted. In addition, the Lakers, including Wayne Ellington, Kendrick Nann, Trevo Ariza, Horton Tucker and Malik Munch, are currently unable to represent the Lakers due to various injuries, and the Lakers are currently in a difficult period in the face of a fully injured lineup.
Agreement reached! Congratulations to James on completing the transaction, the transformation is successful, and you make Harden and others blush.
However, although there was some amnesia on the court, Lakers forward LeBron James was very good off the court. Remember the offseason debut of James' Slam Dunk in the Air: The New Legend, the second NBA player to star in the series after basketball god Michael Jordan? SpringHill Media, founded by James and his good friend Marvic Carter, was also the film's main production company. After the film soared at the box office (more than 200 million in North America, one of the highest box offices during the epidemic), James's SpringHill Media Company soared in market value, and it was also exposed that it would carry out financing and other operations.
Recently, James's media company finally reached an agreement, according to a number of financial media reports, Lakers forward LeBron James and friend Margreek Carter founded SpringHill Media Company recently completed a new round of financing, they will sell a considerable number of minority stakes in the company to a large consortium, the consortium's investors include: RedBird Capital, Fenway Sports Group, Nike, Epic Games and so on. After completing the equity transfer and accepting investment, SpringHill's company valuation reached $725 million. James served as chairman of Spring Hill and Carter as CEO.
According to the authoritative entertainment media "Variety", although the scale of the equity sold by SpringHill is unknown, industry insiders revealed that James and Carter still hold the largest controlling stake.
Here we have to praise James's influence and appeal, the first time to transform the film, or under the influence of the epidemic policy, it is not easy to get such results. And James also increased the market value of his media company through this film shooting, and completed financing. The valuation of $725 million even exceeds that of some small-ball NBA teams, so it is not impossible for James to buy an NBA team after retiring. In addition to basketball, James has also made a lot of money in other industries with his influence. James' recent series of commercial income will also make other NBA players blush.
For example, according to US media reports, home fitness brand Tonal has completed a Series E financing of $250 million, and the company's current valuation has reached $1.6 billion. James is one of the investors who participated in Tonal.
Founded in 2015, Tonal focuses on making fitness equipment smaller so that ordinary people can work out at home, and Warriors guard Stephen Curry is also one of the company's investors.
The previous sports and fitness brand invested by James also appreciated very exaggeratedly, James and swimming star Phelps were one of the company's 100 initial investors, and Nets forward Kevin Durant has also joined the investment ranks since then.
Nets guard James Harden has previously said that the reason why he joined the Nets is that in addition to winning the championship, he also wants to expand his off-court program in Brooklyn, and Harden said that there is no better place than Brooklyn, New York. But alas, Harden lost $2 million in an offseason investment in the live streaming of online boxing matches. The event invested a total of 10 million, Harden accounted for 2 million, and the number of paid viewers was 10 times worse than expected, and it was inevitable that the money would be lost. Harden therefore sued the organizers of the event, who promised harden that he would make $400,000 in the 2 million investment, but the investment was naturally not small, everyone lost money, and Harden's above was not over.
Today's NBA players pay more attention to off-court investment sustainability, after all, some players will not have a long career, after Aaron Iverson and Lamar Odom declared bankruptcy, they have not been less than a big contract throughout their careers. Therefore, for NBA stars, it is not impossible to do some financial investment after playing, but you need to have a unique vision. In addition to James, Durant, Curry and others have made money in the offseason because of investment, and people like James who often make a lot of money because of investment will also make many stars envious.