A few days ago, the results of the selection of the "Netizens' Preferred Chinese Film and Television Influence List" were announced, and "The Centennial Party in the Hearts of the People" won the "Netizens' Preferred 2021 China Film and Television Influence Creativity Award" by telling small stories about small people, showing social changes, refracting the big times, and bringing many "surprises" to netizens. Netizens prefer the Chinese film and television influence list, which is initiated by Guanwang and related institutions, and the selection results are all voted by netizens.
"The Centennial Party in the Hearts of the People" is divided into ten chapters, which are composed of "Fireworks in the World", "Chasing the Light", "Journey of the Upstart", "Don't Forget the Initial Heart", "Warm Sun Times", "Beautiful Life", "Ordinary Road", "Dream Voyage", "Wisdom in the Future", "Hello Tomorrow", each chapter is composed of a central character who connects 10 stories, each story is both coherent and relatively independent, each episode is 3-5 minutes.
The film premiered on Tencent Video, and was simultaneously launched on today's headlines, People's Video, Sohu Video, iQiyi, bilibili and other platforms, and ended successfully with 6.3 million plays on the whole network, which triggered a warm response from the society and gained a good popular reputation. Whether it is the acting skills of the starring celebrities or the iconic "hundred" words that appear in each story, they have become the highlights of this 100-episode micro-documentary, and have also created a number of firsts. Mainstream media such as Learning Power, People's Daily, CCTV Public Welfare Voice, Qianlong Network, China Network, Phoenix Network, and China Network have all paid positive attention and reported.
The creative team of "The Centennial Party in the Hearts of the People" is three sunshine enthusiastic and dare to chase dreams of the deputy center state-owned enterprises, from Luhua Tongmei (Beijing) Culture and Technology Co., Ltd. For this award, the main creators were particularly happy and emotionally recalled the entire creative process with China Guanwang.
"The biggest highlight and the biggest difficulty of "The Hundred Years of Great Party in the Hearts of the People" is how to choose a hundred words with special meanings and the four words of 'hundred'. Only by focusing on the story of 'a hundred years to say the hundred' and 'the people say the hundred' can this gift have a gold content and be unique. On the occasion of the party's centennial birthday, what our party wants to hear most is also the voice of the people. Just like China Guanwang has been paying attention to the voice of hundreds of millions of netizens for so many years. On March 16, 2021, we officially started production in Xinhua Street, Tongzhou District, and on June 22, we finished in Zhangjiawan Design Town, shooting lasted nearly 100 days, which can be said to be a hundred refining steel. Before the start of filming, we did a lot of preparatory work, screening hundreds of words, conceiving scripts, contacting the shooting staff and venues, etc. We have completed the wish of using 100 days, shooting 100 episodes, and broadcasting for 100 years, challenging the impossible, which is inseparable from the tacit understanding of our team. In this shooting, I also fulfilled a wish, that is, the emotional gathering of our new and old state-owned enterprise propagandists. Wang Yu and Wang Xue, who were once the sasacies-owned assets supervision and administration commission of the propaganda leader district, joined the team, and the team members Guo Ang, Cao Lichun, Lai Lili, Yang Jianxiu, Ji Xinyuan, Xu Xin, Chen Yue, etc. who participated in the propaganda together performed on the same stage, staged a number of emotional stories, and completely overcame the addiction of tricks. Yu Xuan, the chief planner of the whole play, said.
"Real" is the most intuitive evaluation of netizens for this 100-episode micro-documentary. As a tribute drama, the three young people not only have more innovations in the way they create. It has also made bold attempts in the creation of content, focusing on "all-vegetarian interpretation, derived from life above life". Through the participation, interaction and relay of the masses of the people, we will tell the stories of the people and thank the party for its kindness. "The Centennial Party in the Hearts of the People" ignited the enthusiasm of the people of the sub-center and attracted the enthusiastic participation of many organs, enterprises, institutions, schools and well-known social organizations in the sub-center.
Choreographer Li Zhizhi emotionally introduced: "'The Hundred Years of The Great Party in the Hearts of the People' Hearts' is adapted from a hundred true stories, showing many ordinary small things in life, and paying more attention to the expression of human feelings. Some small bridge sections, directly poking at the audience's heart, can resonate very much. Although the main actors of the ten chapters are not from the class and have not received systematic performance training, they are all witnesses of their own interpretation of the story, and the performance is more realistic and the degree of restoration is higher. Like "Chasing the Light", "The Journey of the New Upstart" two chapters are based on the story of the colorful armband volunteers in Xinhua Street. Wang Hongbin, head of the 365 Volunteer Service Alliance, has served Xinhua Street for many years, and the ten stories presented with the colorful armband volunteers this time let the audience see the people's firm confidence in the party. Last year, tang Chaohui, a star of wish for starring in "Show the Future in the Ancient City", was famous in the sub-center, and this time he still starred in the "Journey of the Upstart". As an employee of tongzhou park of human resources service industrial park, she and her colleague Wang Bo and the park enterprises interpret the story of youth and fashion. "Chasing Dreams and Sailing" is what our team wanted to shoot for a long time, and the lead actor has already locked Xu Lijun, deputy secretary of the party committee and manager of Beijing Xincheng Foundation Investment and Development Co., Ltd. Sure enough, Secretary Xu lived up to the expectations of the story "Hundred Boats Competing for The Stream" with 316,000 views of the whole network to become the top stream, and many netizens left messages expressing their desire to continue to listen to Secretary Xu's party lessons. ”
Completing the shooting and editing task of 100 episodes of vegan performances in a short period of time was a big challenge for young director Wang Zixing. "It is really difficult for ordinary people to shoot. The first thing to overcome is the tension of facing the camera. I think good documentaries are about recording life, higher than life. Before every shooting, I would talk to the actors, bring them into the scene at that time, try to restore the scene, and show the most realistic side. Each episode of Gu Li, the star of "Warm Sun Times", has a strong story, and the lack of ordinary people in acting skills requires me to make up for the use of lenses. "Hello Tomorrow" starring Zhao Yajing children although very hard but still slightly green in acting, so I adopted the way of adding narration to package, and sure enough, Zang Yuanwei's children's voice added a lot of color to the story. ”
The creative team of "The Centennial Party in the Hearts of the People" was able to win this award with its unique creativity and personalized story, which made them full of confidence in the future. They said, "Being able to win the 'Netizens' Preferred 2021 China Film and Television Influence Creativity Award' is the netizens' recognition of Lu Huatongmei's film and television team." Here, I would like to thank the company's leaders for their support to us. We should also thank the party committee of the coal company for attaching importance to us, the future of China is a cultural power, we will definitely use our own advantages for the company, for the state-owned enterprises, for the entire sub-center to contribute our strength. ”
In recent years, several young people in the Luhua Tongmei film and television team have successively produced a series of outstanding film and television works such as the Tongzhou District SASAC boutique party class "Communist Party members are always the warmest fireworks in the hearts of the people", the Tongzhou District SASAC propaganda video selection "New Era Heart Power I Am a State-Owned Enterprise In the Sub-Center", the Xinhua Street Ancient City Sentiment Series "The Future Shows in the Ancient City", and the Colorful Armband Volunteer Service Team's New Year Series "Starlight Trilogy" and so on. Luhua Tongmei Film and Television Creation Team, which integrates brand building, film and television packaging and media planning, has continuously succeeded in the field of integrated marketing of the sub-center with professional planning and execution experience and strong media resource advantages, becoming the first and only state-owned enterprise with overall public relations communication planning capabilities in the sub-center. Luhua Tongmei has also become the biggest highlight of the transformation and development of Tongzhou District Coal Company.
Because of the feelings, because of the ideal, the first 100-episode micro-documentary "The Centennial Party in the Hearts of the People" of the Beijing City Sub-Center allows netizens to see the mission and responsibility of the times shown by the young state-owned enterprises in the sub-center, and let us bless the young people of luhua Tongmei film and television team to have a better future. (China Guanwang)