Houyou Sun Jinhua Chen Houkunsha
A drizzle washes across the brown rocks and flows down into the river, making the Red Water River in September flowing and energizing. The branches of the vegetation did not sway a bit, and the leaves were depressed by the raindrops, and they still could not feel a trace of wind blowing.
In the middle of the Loutai store, the peaks in the distance are stacked, the water mist is ethereal and empty, and the Chishui River meanders to the end of the sky!
The scent of sake lees flowed into the corners of the mouth with the raindrops, soaked the cornea, mixed in the air to fill the nose, and took a deep breath comfortably, I, really drunk!
Moutai Town, here I am again!
I love the sauce and I regret not being able to enjoy it often
Eighteen years as a professional driver, limited by profession, before the age of forty, I did not drink much, nor could I get closer to alcohol.
After the age of forty, I slowly fell in love with Chinese liquor, from the old white dry flavored eighteen wineries, the fragrant fenjiu, to the rich tulip drunkard, and so on.
In recent years, I have loved sauce wine, and almost all of China's well-known sauce wines have been drunk, and I also deeply feel that good sauce wine is not something that my income class can afford to consume.
Moutai wine is a luxury product aside, Langjiu, Diaoyutai, Xijiu, Guotai, etc., often hundreds of yuan, thousands of yuan, hundreds of dollars of sauce wine can only drink crushed sand or incense.
I love soy sauce wine, but I don't have the conditions to enjoy it all the time.
When I first met Chen Hou, I lamented that the quality was good and cheap
In May last year, my best friend Liu asked us to go to Moutai Town and bought a plane ticket for a few people in the group.
The most attractive thing about Moutai Town may be because this is the birthplace of sauce and wine, right?
The town of Moutai surrounded by mountains.
I always think that there is no sauce outside the flying sky, in addition to the main sauce wine of Moutai shares, there can be no other sauce wine that I love and recognize.
That time, the reception of us was Chen Hou, who had no recognition of this brand at that time, and always thought that Chen Hou would also engage in marketing like other liquor companies in Moutai Town, relying on gimmicks to bo the eyes of tourists and selling some wine. With such mixed feelings, I sat down at the wine table.
Perception
Chen Hou's packaging looks very ordinary at first glance, Chen Hou's reception staff pours the wine dispenser for everyone, the bottle mouth is tens of centimeters higher than the wine dispenser in the process of pouring wine, the wine body is like a thin line flowing into the wine dispenser, forming a layer of fine hops on the wine surface, which remains unbroken for three minutes, commonly known as "honeycomb flower";
I poured a wine dispenser into a small wine glass with a capacity of about 10ml, sent it to my lips, gently sipped slowly, and then "squeaked" and drank it all, like birdsong, called "bird sounds";
A table of guests shows each other the bottom of their cups, supervises each other whether they have drunk or not, called "searchlights"; gently pinch the foot of the cup, vertically downwards, to see if there are any wine dripping, called "upside down clock".
Somatosensory
A small glass of wine from the mouth into the throat to the gastrointestinal tract, a warm current from top to bottom, the taste is delicate and elegant, the lips and teeth are fragrant, "Ah, it seems that Feitian Maotai is this taste!" ”
Because I had to watch the performance of the heavenly brew in the afternoon, I didn't let go of the drink, and I was a little dizzy under a few small cups, but I quickly woke up.
After watching the performance, Chen Hou arranged the dinner party in the open-air field of the Tianjiu Scenic Area, full of fine wine and delicacies, and the stereo can sing, remember to drink a lot of wine, sing a few songs... At the same time as the hi exploded, it seemed to be drunk.
Back to the hotel to sleep until dawn, wake up refreshed, limbs stretched, head pain, mouth is not dry, drunk has never been comfortable, it is this time to like this wine, fascinated by this wine!
In the next few days, we kicked the lees barefoot with the masters of the guogui Chen Hou distillery, visited the wine collection and bottling workshop of the wine cellar, dined together in the staff canteen and the masters, ate local food in the winery reception room, drank Chen Hou fine wine, and participated in the tasting competition.
Guogui Chen Hou brewing workshop, the master kicked the lees.
After the immersive experience of the distillery, we also visited the National Liquor Culture City, which gave us a new understanding of Chinese liquor and world famous wines.
The whole trip was pleasant and beautiful.
What people did not expect was that the whole process of Chen Hou only received, not sold wine. If you really like Chen Hou, you can buy it yourself at the official flagship stores of Chen Hou Jingdong and Tmall and local dealers.
Embrace Chen Hou and burn the best friend around him
Because I like Chen Hou, I also agree that Chen Hou is the most cost-effective wine in the sauce wine, and in the more than a year after returning from Maotai Town, I often drink Chen Hou wine when I meet with important friends and have important receptions.
Sometimes at the buddies, they would take a bottle of Feitian Maotai and Chen Hou for six years to carry out blind tasting.
Only one person at a table knows which cup is Feitian Maotai and which cup is Chen Hou for six years, and the others basically can't tell the difference between the two. Under my influence, several of my closest friends have also become "thick fans" and "thick friends".
Love Chen Hou, because of quality and concept
Last year's trip to Chen Houjiu always felt unfinished, always missing the old wine, the old people and the scenery and culture of Maotai Town.
Under the arrangement of Liang Zong, the general representative of Hebei Province, we applied for the quota of Chen Houmei's wine trip, and a group of five of us flew to Maotai Town again in September this year with a joyful mood!
The first time I went to Chen Hou's wine shop, I had a basic understanding of Chen Hou. After more than a year of understanding, learning About Chen Hou culture, tasting Chen Hou's fine wine, and deeply interacting with Chen Houren, I slowly became a senior "thick friend" and burst out of my desire to embrace Chen Hou!
The reason why I love Chen Hou so much is inseparable from Chen Hou's several elements:
First, the aged wine
Guogui Chen Hou is located in The most core production area of 3.5 square kilometers of Chinese sauce wine in Moutai Town, and Moutai, Guotai and Diaoyutai are also quite related, after four generations of inheritance, in strict accordance with the Kunsha "12987" process, with the water of the Chishui River, the local red tassel glutinous sorghum, the production of enough vintage wine.
Chen Hou's "six years", "twelve years" and "eighteen years" are different from other brands using the corresponding vintage seasoning wine to prepare new wines, but really use the Kunsha process, after a year of production cycle, and then loaded into the large pottery altar to store the corresponding vintage wine body, and then after four rounds of hooking, it is filled into a finished wine.
Therefore, Chen HouKunsha sauce wine will have such a good taste and after drinking.
All wine lovers who truly understand the Kunsha process know that good wine is not easy to come by and cherish every drop of wine.
After the cooperation between Chen Hou and Guogui, they have invested in each other and relied on each other, and are now renamed Guogui Chen Hou Liquor.
China's wine companies are broadly divided into three types:
1. There is no production base (OEM) of the brand;
2. There are no famous brands that produce wine to provide base wine;
3. There are brands and production enterprises;
Chen Hou belongs to the latter.
There are thousands of liquor companies in Moutai Town, only a few have production qualifications, and the structure of Guogui Chen Hou is more suitable for long-term development, and the quality of the products is guaranteed and sustainable.
Second, the old man
After fixing the time and personnel of Chen Houmei's wine store, Liang Zong, the general representative of Hebei, built a WeChat group for us to do the preliminary service.
Ms. Luo Hua of Chen Hou China, who is responsible for the reception in Moutai Town, also communicated with me in a timely manner: for example, how to fill in the health code before departure, waiting before boarding, reception after landing, etc., are seamlessly connected, making people feel warm!
Rides, meals, wine tastings, attractions, performances, winery explanations, etc., are meticulous and caring!
PPT presentation is the most learning method I have experienced, and Ms. Luo Hua's PPT is not fancy, but her mouthy explanation is full of fans:
"From the history and culture of Moutai Town, Zhang Guangsi dredged the Chishui River, sauce fragrant wine is a product of baking buns derived from being a salt merchant and rich man, and at that time it was more of a luxury, the development process of Moutai wine, the origin of the Red Army and Moutai wine, the Zunyi Conference, the Sidu Chishui, the past and present lives of Chen Houjiu..."
Ms. Luo Hua of Chen Hou China shared the culture of sauce and wine.
Ms. Luo Hua holds a page turning pen in her hand, but hardly looks at the big screen, speaks standard Mandarin, and is talented and quoted. I think that's just the way professors in colleges give lectures!
The small team of four people who received us, each of them was full of vitality, making people feel that they completely belonged to Chen Hou, and Chen Hou also belonged to them completely!
In the course of these days, we also visited the Tianjiu Scenic Area, the National Wine Culture City, the Gouba Meeting Site, the Zunyi Meeting Site, the Huamao Village, etc., the picturesque mountains and rivers, the fine wine of Qiong Pulp and Jade Liquid, every meal was arranged so carefully, and the special food of each place let us taste it.
What a drunken person! Jing drunk people! People warm people!
Third, Chen Hou's commitment
For more than a year, I have traveled to Zhengzhou twice, and I have the opportunity to listen to Chen Hou's teacher Zhu's sharing of Chinese liquor culture, market orientation, and the development concept of Chen Houjiu.
Do not let celebrities endorse, do not advertise in the media, do not do gorgeous wine packaging (the thick wine bottle and wine cap are exactly the same as Feitian Maotai, there is no money saved in this regard, so that the quality of the wine and the storage of the later wine are more secure), and every penny saved is used to improve the quality of the wine.
No drop of water, not a drop of alcohol, not a drop of flavor, not a drop of broken sand wine!
Wine as a food can not tolerate a little sloppy, Chen Hou as a conscience enterprise, in my perception and feelings, she should be the benchmark of the industry!
At the same time, I believe that the future consumers' drinking methods will also be precipitated, change the way they drink, drink good wine, drink less, and drink healthily.
Chen Hou's wines and concepts are highly in line with the future development of China's new era, and it is really the right time!
I love sauce wine and am obsessed with wine culture. Chen Hou is both fond and more obsessed with me. In my lifetime, I like to drink Chen Hou!