Shanghai, 26 Oct (Xinhua) -- On the occasion of the 100-day countdown to the opening of the Beijing Winter Olympics, sports multinational enterprises participating in the Fourth China International Import Expo have successively announced the highlights of the exhibits of this year's Expo. These companies expect that the CIIE held in Shanghai next month will usher in a "sports fever".
French Decathlon Group recently announced that it will provide immersive full-service ski solutions at the 4th CIIE to help more Chinese participate in ice and snow sports.
At this year's Expo, the Decathlon booth will be themed on a family-style sports vacation with relatives and friends, restoring the scene of the Mont Blanc sports resort in Europe. Under the scenery of the snow-capped mountains, visitors can experience the camping and skiing of "outdoor nature", and can also feel the ecological elements of sports such as family sports health care. Theme spaces such as large-scale snow fields, self-driving camping, and sports training rooms are distributed in the booth, and visitors can experience sports in each space.
Over the past few years, multinational players in the sports field have focused not only on the Tokyo Olympics, but also on the Beijing Winter Olympics. "Sports fever" has appeared in previous Expo, from chemical giants in the field of raw materials to clean energy vehicle companies, all of which have displayed Olympic-themed exhibits at the Expo, and the third Expo in 2020 will first set up a special area for sporting goods and events.
At the fourth CIIE to be held in Shanghai next month, many enterprises will also firmly grasp the new opportunities for the growth of China's sporting goods consumption under the "double cycle".
In addition to Decathlon, Nike, the British Formula One World Championship Co., Ltd., the Asian Electronic Sports Federation, etc. will also appear at the Expo.