Putian, Fujian, 30 Jun (China News Service) -- On the evening of 30 June, on the streets of Chengxiang in Putian City, Fujian Province, two "Putian Restaurants" mobile caravans were parked at the entrance of a residential area, and the Putian-style brine noodles, brine vegetables, fried buns, and sugar dumplings were steaming with fragrance.
This is a scene that a reporter from the China News Service saw on the streets of downtown Putian, Fujian Province. Affected by the new crown pneumonia epidemic, most catering enterprises are suffering. In Putian, Fujian Province, the "Hometown of Mazu", the Putian Catering and Cooking Industry Association simultaneously promoted the "Putian Restaurant" platform online and offline, and celebrity chefs took to the streets to break through against the trend.
The reporter saw at the scene that the mobile bari pot stove was fully equipped, three or five chefs were quickly fried, and a pot of brine noodles was freshly baked. Salt and pepper pig's trotters, dried fish, braised tofu, dried fried lychee meat, a variety of dazzling.
Mr. Chen, a citizen, told reporters that a family of five solved a quality dinner, "less than 50 yuan (RMB, the same below)." "These are celebrity chefs from big restaurants, but the prices are very affordable." Mr. Chen said that it has been three months since the mobile dining bar appeared on the streets of Putian, "when the initial epidemic was most blocked, solving this large area of eating problems was really the biggest emergency", and now because of "cheap and beautiful", it has become "preferred catering".
Another citizen, Ms. Fang, told reporters that the "Putian Restaurant" also provides online ordering functions, and the dining car drives into the park, community and office building, and can pick up meals offline everywhere, and still maintains convenient channels and prices after the epidemic is stable, which is very popular in the local area.
Guan Yubiao, president of the Putian Catering and Cooking Industry Association, who sits in the restaurant bar, told reporters that the Spring Festival Lantern Festival is the peak season of catering consumption in Putian, accounting for one-third of the year, and the association has raised funds to purchase 15 mobile caravans for the "Lantern Festival", which had to be idle this year due to the epidemic. In the difficulties, the mobile caravan was built into a "Putian restaurant bar", and the electronic platform for online ordering was developed synchronously, and the catering industry came alive.
Guan Yubiao said frankly that in the epidemic, large catering enterprises bore the brunt of the epidemic, backlogging a large number of ingredients, rent and wage cost pressure increased, due to the cold dine-in business, the association united more than 60 catering enterprises, the back kitchen into a central kitchen, to provide delivery services for the meal bar. "The unit price of dishes is generally around 20 yuan, which is very beneficial to the people."
Li Jianhui, mayor of Putian City, introduced to the China News Agency reporter that the mobile catering bus not only solves the problem of workers and residents' meals, but also makes catering enterprises "move", stabilize catering employment, and add nearly 3,000 new jobs.
"For industries that have been greatly affected by the epidemic, we need to increase policy support and guide transformation and development." Li Jianhui said that Putian is building an online platform for mobile restaurants, absorbing more catering enterprises to settle in, and building restaurants into a local long-term catering brand with the model of "enterprise leadership, leading gathering, government platform, and standardized operation".
Some catering enterprises that have long tested the water Internet + have achieved a rise against the market with the help of the reputation of "Putian Restaurant". Huang Chaoqin, a post-"90s" entrepreneur and head of Putian mushroom private dishes, told reporters that the company usually orders 150 meals a day online, and with the help of the "Putian Meal Bar" platform, the amount of orders in a day has doubled, reaching nearly 300 orders.
Guo Wenhui, secretary general of the Putian Catering and Cooking Industry Association, believes that the industry will work together to "Internet +" and jointly consolidate and promote the "new catering" model that combines online and offline, which will double the results with half the effort. The association is launching activities such as "100 Famous Dishes into the Community" and "100 Famous Chefs putian Trip" to connect with the community platform and create a local catering promotion network platform. (End)