This network news (reporter Jie Xingwei) "The quality is assured and affordable, buy some Yichang local specialties here to bring back, is a good new year gift for relatives and friends!" On February 7, Mr. Zhang from Henan Province, after refueling at Sinopec Yichang Dongshan Station, happily purchased Yichang's high-quality agricultural products worth more than 300 yuan in the "Jingchu Premium" special area of the easyJet convenience store located in the station. On the same day, the store achieved sales of more than 6,000 yuan for Jingchu premium products, of which Yichang excellent products were more than 3,000 yuan. "After refueling, visit the 'Jingchu Premium' sales area, which has now become the consumption habit of many car owners." Station manager Zhang Xiaoyu said.
In order to help Hubei's economic recovery, in late July last year, Sinopec fully launched the "Helping Farmers to Alleviate Poverty and Jingchu Excellent Products" into the easyJet sales activities. Yichang Branch acted quickly, set up a special class, and connected with upstream, middle and downstream customers across the country to promote Yichang excellent products. Strive for the support of county and municipal governments, and connect local suppliers to do a good job in delivery and quality supervision. The company does not charge threshold fees and entry fees for agricultural enterprises stationed in easyJet stores, and sets up special counters for some agricultural products, without a penny of rent. Up to now, hubei qugu group, Tulaohan group, Xiao's tea industry and other 12 leading agricultural industrialization enterprises in the city have settled in 21 categories of products such as navel orange, tea, liquor and so on.
In order to ensure the quality of the products entering the store, Sinopec Yichang Branch strictly controls the customs, the declared agricultural enterprises must be local leaders, the product is green ecology, through the field survey, the issuance of inspection and quarantine qualification reports, through the food safety demonstration and other several passes before entering the store shelves. Xiao Anhua, secretary of the party committee of the company, told reporters that by setting up a special area and exclusive stacking of "Jingchu Premium" in the EasyJet store, building a Yichang citrus industry chain experience hall, incorporating "Jingchu Excellent Product" into the key commodities of oil non-interactive coupon redemption, and increasing the marketing promotion of "cloud ordering", as of the end of January this year, the company's 195 easyJet convenience stores sold Yichang excellent products online and offline for 34.07 million yuan.
"Thank you Sinopec for lending a helping hand to the citrus farmers in the most difficult times!" Yesterday, the reporter connected with Li Zhenglun, chairman of Hubei Qugu Group, and he could not suppress his gratitude on the other end of the phone. During the most tense period of the epidemic, Sinopec Yichang Branch took the initiative to unite its brother units to give full play to the channel advantages of easyJet convenience stores, innovate marketing methods, and help solve the difficulty of slow sales of Zigui Navel Orange, highlighting the responsibility and responsibility of state-owned enterprises. After Qugu products entered the Yichang EasyJet chain store, sales went all the way up. Canned oranges, canned yellow peaches and other products are sold to 9 provinces and cities across the country, and sales of more than 16 million yuan have been achieved in the past six months.
Helping farmers to alleviate poverty is always on the road. Xiao Anhua said that the company will, as always, actively fulfill its social responsibilities and fuel the high-quality development of agriculture in the city. This year, it is planned to join hands with the Municipal Bureau of Commerce and the Municipal Bureau of Agriculture and Rural Affairs to launch promotional measures such as refueling and sending navel oranges, honey oranges, and vegetables to broaden the sales channels of agricultural products in the city and extend the sales chain of agricultural products. Strive to sell more than 100 million yuan of agricultural products throughout the year, and play the role of state-owned enterprises in promoting rural revitalization and consolidating and expanding the results of poverty alleviation.