When you think of Japanese men, what kind of impressions do you think of?
Suits? One board at a time? Apathetic stereotypes?
Wearing a suit all day without smiling, working like a robot...
However, he is extremely serious in his work, especially disciplined, and has a more serious pursuit of quality, and the Japanese industrial quality of B blood characteristics is well-known in the world.
But what kind of surprise would it be if these old-fashioned uncles in suits and shoes danced mechanically?
Japan has a hot Tubing mechanical dance troupe, "World Order", which is a 7-person dance performance group led by six male dancers led by former mixed martial artist and actor Sudo Genki.
They combined the stereotypical image of the Japanese with the dance of super body control to form a unique dance performance that spread all over the world.
After the launch of the first dance MV "World Order", it instantly became a global fire.
Youtube received more than 16 million hits overnight, and the music was filmed from all over the world.
Tokyo, New York, Rome, Paris, Taiwan, Hong Kong, Shanghai...
The uniform dance, a strong sense of rhythm, the surprised eyes of passers-by, and the reckless participation in the performance.
Fans around the world are beginning to imitate their shapes and movements for new creations.
In China, this dance troupe has also landed on Hunan Satellite TV's "Every Day Upward" program...
They also continue to release multiple pieces of music.
Strong sense of wholeness, with continuous repetition to highlight the characteristics, with mechanical dance to reflect the sense of science and technology, BGM is also particularly good...
Attracted dell, millet and other major manufacturers to invite them to endorse.
Recently, World Order unveiled a new endorsement for TVC at INS and FB.
Adapted from World Order's most popular single, "Have a Nice Day."
Equally full of firepower and explosive power, now give you the first to watch the 30-second edited version, and there is a full version at the end of the article.
This time, instead of choosing the familiar scene of public life, the World Order dances in a special space full of technological magic.
A team combination of a thousand hands Kannon style, a traditional ultra-indifferent face, with the swinging arm action of the lucky cat.
Same recipe, same taste.
It's still the familiar and shocking beauty of the Order of the World Order
"Even the social elite in suits and shoes can't help but decompress on the way to and from work!"
It turned out that this time it was a collaboration between the e-cigarette brand and World Order.
Everyone has their own "contrast cuteness", and the positioning of this e-cigarette is even more so:
Whether it is a trend youth on the street, or an elite uncle who seems to be a board and a ruler.
With the unique temperament of the dance troupe, it represents the brand's rigid pursuit of product quality and the team's high discipline.
Of course, this contains more or less rebellious and challenging implications.
At the same time as the release of the MV, we detected that the whole team of the dance troupe also sent blessings to this brand called "LAMI" in the form of videos on FB and INS.
So the question is, who asked this Masculine Japanese Dance Company to endorse it?
What exactly is the origin of this LAMI e-cigarette?
How even the blue hole, an e-cigarette veteran player, has never heard of it, and can maintain the mystery for so long.
Suddenly entering the Chinese market, this secrecy work is quite good.
It should be known that today's era of e-cigarettes began with the iQOS brand, and Japan is also the birthplace of iQOS.
Is there some relationship between this new e-cigarette brand and Japan's e-cigarette industry chain?
Under the investigation of many parties, we managed to obtain a spy photo of the product packaging of this brand.
After several tossing and turning, we finally contacted the brand side.
The other party said that the product has not yet been officially launched in China, and we can only use a few product display charts to satisfy our appetite.
It can be seen that the LAMI brand has reached a considerable level in design and process, which is eye-catching in the Chinese e-cigarette market.
LAMI's take-off, without any advance information revealed, seems to quickly become a new force in China's e-cigarettes.
This year, China's e-cigarette market is very hot, almost every month there are several brands to develop a press conference, everyone rushed to announce their financing amount, loudly shouted their shipments, good not lively scene.
Let's sweat for LAMI's entry into the Chinese market, a low-key "not in a hurry".
In addition to this video advertisement, there is almost no information about LAMI on the Internet, let alone financing information or cooperation news.
Blue Hole learned that the Chinese name of LAMI was "Leimi" by contacting the brand side.
LAMI is such a low-key brand feature, directly on the product, speaking with strength, nothing else nonsense.
The team behind the scenes is also really mysterious...
We are also very much looking forward to more brand information exposure.
After doing a lot of undercover work, we learned that LAMI would be unveiled at an exhibition at the Shanghai New International Expo Centre on August 23-25.
But note that it is not an e-cigarette exhibition, it is really too low-key!
If you have any interested friends, go check it out!
Although the ticket is 100 yuan, don't miss the opportunity to see LAMI Buddha-figures in person!
LAMI's product crowd test will also land on Blue Hole New Consumer's crowd testing platform Bru Monkey in the near future, so stay tuned.