Gather the top resources of the industry and seek future industrial development. The 29th Beijing Television Program Fair (2021 Autumn) (hereinafter referred to as the Trade Fair), known as the "Wind Vane of Chinese TV Dramas", was held at the Beijing Convention Center from October 18 to 21. The fair is guided by the Television Drama Department of the State Administration of Radio and Television, sponsored by the Propaganda Department of the Beijing Municipal Party Committee of the Communist Party of China, the Beijing Municipal Radio and Television Bureau, and the People's Government of Huairou District of Beijing Municipality, hosted by the Capital Radio and Television Program Production Industry Association and Beijing Jingshi Media Co., Ltd., and co-organized by the Management Office of beijing Huairou National Film and Television Industry Demonstration Zone, the Office of the Organizing Committee of the China "Internet Literature +" Conference, and Ali Entertainment Youku.
An industry event
The original intention of the play reflects the future
Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, this trade fair fully implements the spirit of the 19th Party Congress, the 2nd, 3rd, 4th and 5th Plenary Sessions of the 19th CPC Central Committee, implements General Secretary Xi Jinping's important exposition on literary and artistic work and the spirit of the "July 1st" important speech, implements the requirements of the Central Propaganda Department and the State Administration of Radio, Film and Television in the field of comprehensive management of the cultural and entertainment fields, adheres to the people-centered creative orientation, gathers superior resources in the industry, and is committed to building a market service platform, a theoretical discussion platform, and a platform for market discussion. Talent training platform is equal to one of the industry events.
2021 marks the 100th anniversary of the founding of the Communist Party of China, and in 2022, Beijing will host the 24th Winter Olympic Games (hereinafter referred to as the Winter Olympics). With "centenary of the founding of the Party and the Winter Olympics of Ice and Snow" as the main line, "The Initial Heart of the Drama reflects the future" as the theme of the event, and focusing on three major themes through the "offline + online" dual-line parallel approach, the trade fair will continue to play the continuous role of the trade fair in transmitting information, promoting creation, and prospering industries.
Up to now, there are more than 320 registered exhibitors at this fair, including television program production agencies, online audio-visual program production agencies, online text and digital publishing institutions and other related industrial chain institutions; more than 100 registered buyers, including television stations (channels), video websites and other broadcasting institutions, copyright operators, etc.; more than 450 TV drama projects, more than 80 online dramas, about 50 other films, online movies, animation films, documentaries, columns, variety shows, etc., and hundreds of online literary works.
Two thematic exhibitions
Celebrating the Centenary of the Founding of the Communist Party of China, interpreting the culture of the Winter Olympics
Carry forward the glorious tradition and continue the red blood. 2021 is the 100th anniversary of the founding of the Communist Party of China, the glorious course of the centenary of the founding of the Party, a century of unswerving determination, a century of suffering and struggle, and a magnificent century. The party has led hundreds of millions of people to fight against the heavens and the earth, change the heavens and the earth, usher in a great leap from standing up and getting rich to becoming strong, and establish a historical merit that will stand tall in the annals of history and shine for thousands of years. On the occasion of this major historical node, this year's trade fair launched the exhibition area of "Key TV Drama Celebrating the 100th Anniversary of the Founding of the Communist Party of China", and the exhibition repertoire includes 25 excellent TV drama works such as "The Age of Awakening", "Meritorious Service", "Hundred Refining into Steel", "The Power of Faith", "Hutong", "The Sun Is Out", "Fragrant Mountains and Leaves Are Red", "Armageddon", "Our New Era", etc., praising the great Communist Party of China.
In 2022, China will usher in the Winter Olympic and Paralympic Winter Games for the first time, and Beijing will become the world's first twin Olympic city to host summer and winter Olympic Games. This year's trade fair will set up the "Winter Olympics theme radio and television network audio-visual key project promotion" exhibition area, through the promotion of the Winter Olympics and ice and snow theme key projects, including the TV series "Winter Olympic Family", "The Name of Ice and Snow", the documentary "The Way of China's Ice and Snow", the animation film "2022 to Beijing", the network drama "Red Star Nine", "Love in the Powder Snow Time", the online movie "Fly, the Light on the Ice", the radio drama "Guiyan", tell the story of the Winter Olympics, interpret the culture of the Winter Olympics, and spread the spirit of the Winter Olympics. In addition, this year's trade fair will build a variety of electronic screens, light boxes, posters, etc. in the hall on the first floor to display key exhibits.
Three types of special projects
Added "Seminar" Reform "Initial Heart List" to build "Tide Play Exhibition"
Recently, the State Administration of Radio, Film and Television issued the "14th Five-Year Development Plan for Radio, Television and Online Audio-visual", based on the new development stage, implementing the new development concept, and building a new development pattern. With the theme of "From 'Main Theme' to 'New Mainstream' - Mainstream Value Dissemination of Online Audiovisual", this year's trade fair invites relevant experts from the government, academia, industry and industry associations to discuss how the online audiovisual industry can better disseminate mainstream value and achieve value leadership from the perspectives of different disciplines such as drama, film and television, communication, sociology and psychology.
The "Chu Xin List" of this trade fair will also usher in a major change, and on the basis of the original commendation of young directors, screenwriters and producers, the scope of commendation will be expanded, and the work unit and institutional unit will be increased, including the annual influential TV series, network drama, online movie, the annual influential film and television institution, and the annual innovative theater. Starting from the works, we encourage content innovation and progress and promote the high-quality development of the industry.
In terms of the extension of film and television IP industrialization, this trade fair also has a big move, and will build a film and television IP tide play exhibition area on the spot. With the post-95s and post-00s gradually entering the society, the film and television consumer market has also ushered in new changes. The consumer demand of young people in blind boxes, handmade, models and various peripheral products has shown a surge trend, and the tide play products are frequently out of the circle, which has greatly promoted the diversified development of film and television works from online to offline, enriched the cultural consumption scene, and broadened the film and television IP operation. This year's trading tide play exhibition area will exhibit "This! It is the joint play of IP such as street dance, "rural love", and "Yulou Spring", igniting the development vitality of the industrialization of film and television IP.
Six professional forums
Focus on cutting-edge issues and optimize the industry ecology
Over the years, the forum link of the Beijing Television Program Fair has been a bellwether for the film and television industry's creative dynamics, topic selection and planning, and industrial development. With the gradual standardization of the development of the film and television industry, this year's trade fair forum has also ushered in new changes. Through the development forum, the creation forum, the cultural and entertainment field governance forum, the IP adaptation forum, the network drama forum, and the film and television legal and commercial forum, we will focus on the frontier issues of the industry and help the industry ecology to develop upward and for good.
(1) Development Forum: The Road to Innovative Development of China's TV Drama Industry in the New Era
1. Keynote speech
Li Jingsheng, vice president of the China Federation of Radio and Television Social Organizations: The Advance and Retreat of Costume Drama and the Future of Historical Drama
Zhu Yannan, director of the Development Research Center of the State Administration of Radio and Television: New characteristics and new trends in the high-quality development of Chinese television dramas
2. Release of the report
Si Ruo, Associate Professor and Doctoral Supervisor, School of Journalism and Communication, Tsinghua University: 2021 Report on the Development Trend of China's TV Drama Industry
3. Theme salon
(1) What is the enlightenment and significance of the "14th Five-Year Plan for radio, television and online audio-visual development" for the development of China's television drama industry? How to adapt to the new normal of innovative practices in the development of the TV drama industry?
(2) How to give full play to the social responsibility and guiding role of the development of China's TV drama industry?
(3) Innovative thinking on the theme of "three major", how to create fine products that lead the times, and constantly open up new themes and new types.
(4) How to create a high-quality TV series? A sustainable path to enhancing new mainstream TV series? The people-centered creative orientation and realism spirit run through the creation. The creative core of realistic themes.
(5) In view of the current development trend of integration, digitalization, specialization and quality of the TV industry, how to cultivate the ecology of the smart radio and television industry, accelerate the construction of a new pattern of development of China's TV industry, and accelerate the capacity innovation of the industry?
(2) Creation Forum: The advanced way to create realistic dramas
Issues
1. The market development trend of reality-themed dramas
2. Sharing experience in the creation of realistic dramas
3. Mining skills of realistic themes
(3) Governance Forum in the Field of Culture and Entertainment: "Advocating Virtue and Art Style"——Strengthen Professional Ethics and Optimize Industry Ecology
Themed salons
1. First half
From the perspective of the ecology of the TV drama industry, the necessity of rectification is discussed; the timeliness of rectification is discussed from the level of high-quality TV drama creation; and the necessary adjustment and countermeasures are proposed from the long-term development of the TV drama industry.
2. Second half
From the perspective of practitioners, the significance of professional ethics on the creation of high-quality TV dramas and the impact on the careers of practitioners are discussed; and the specific measures for practitioners to strengthen professional ethics are discussed under the new situation.
(4) IP Adaptation Forum: Innovation, Integration, Return - The Way of IP Film and Television Adaptation
Opening speech
Screenwriter, writer, vice president of the China Film Literature Society Song Fangjin: IP film and television adaptation, on the mutual empowerment of originality and adaptation
Wei Tong, publisher and famous IP planner: Let the "good story" live forever
Roundtable forum
(1) Insight into the IP film and television market situation in 2021
A How to select excellent IP for film and television
B How to restore the pain points of the times and the current reality
(2) Metamorphosis · IP film and television stacking and breaking the game of keeping and new
A How to realize the mutual empowerment of IP value and film and television content
B How to balance the restoration of IP and innovative breakthroughs
(3) Zhanwang and high-quality construction of IP film and television full link
A How to open up the young market and make IP have vitality in adaptation and shaping
B How to define the IP film and television quality industry standards
(5) Network Drama Forum: The new ecology of network ledger dramas
This forum focuses on the business model of network ledger dramas, and explores how to promote the creation and broadcast of high-quality network dramas by improving the rules of sub-accounting.
1. The current market situation of sub-account drama (including short drama) works
2. The difficulties and pain points of the creation of sub-account dramas
3. Breakthrough and innovation in the theme of sub-account drama
4. User circle thinking and precision marketing thinking of sub-account dramas
(6) Film and Television Law and Business Forum: Take the law as the foundation to promote the healthy development of the film and television industry!
Keynote speech
Wang Jian, Deputy Director General of the Department of Policies and Regulations of the State Administration of Radio, Film and Television: "Film and Television Chaos Must Enter the Track of Rectifying According to Law"
1 How to respond to the national call to resist the "rice circle" culture?
2 "Ratings, clicks" How to solve the problem, listen to what the big "home" says?
3How can industry associations guide member enterprises to develop healthily on the track of tax law?
4 In the context of the country's vigorous development of the film and television industry policy, how to encourage the cast and crew to regain confidence and passion?
5What changes have been brought to film and television creation by high-paid actors after the salary reduction?
6 The problem of arrears is a stubborn disease in the film and television industry, and the legal person tells you what to do?
7 Film and television industry dispute cases are increasing day by day. Have a question and get a lawyer, right? cure? Or is it a cure for the disease?
8 Mediating and arbitration of film and television dispute cases is a good option.
9 Talk about two major pain points in the film and television industry: one is the contract problem; the other is the tax financing problem.
10 Questions about the art and morality of traffic stars: how should stars actively promote positive energy and correctly lead the trend of social opinion; actors are a profession, should actors who make mistakes give them a chance to reshape their "new life"?
11 Talk about the political consciousness and social responsibility of film and television personnel
Ten new dramas are recommended
Climb the "plateau" and climb the "peak" the stars are shining brightly
As a blockbuster link of the trade fair, the new drama promotion meeting has always been the focus of attention of guests inside and outside the industry at the opening ceremony of the trade fair. The release of new dramas at this trade fair will grandly launch 10 high-quality masterpieces. The large-scale sitcom "Winter Olympic Family" revolves around ice and snow sports, vividly presenting the inspirational story of the "Winter Olympic Family" pursuing their dreams and realizing their dreams. The Beijing-style drama "Love Full of Nine Dao Bends" starts with small characters and tells the story of a group of young people in the jiudao bend hutongs of old Beijing, accompanied by 40 years of reform and opening up, experiencing the ups and downs of life and harvesting growth. Focusing on grassroots cadres, "Hutong" shows the loyalty of grassroots party members and cadres to the party through the story of three generations of women who served as the directors of neighborhood committees in the 1950s, 1980s and 21st centuries. The TV series "The Sea in the Dream" is set in the 1970s and tells the inspirational story of a group of young people growing up, chasing their dreams and struggling. As the first suspenseful crime drama in China with "theft" as the starting point, "The Gate of Rebirth" takes the theft of ancient paintings as the main line, telling the story of Luo Jian, the leader of the criminal investigation team, and Zhuang Wenjie, a talented college student, who have joined forces to solve strange cases. There is not only the twists and turns of the traditional detective theme of high-energy suspense, but also the deep thinking of the fate of the characters and the exposure of human nature. "Female Psychologist" takes the growth experience of female psychologist Horton as the main line, and deeply explores the psychological confusion of contemporary people and the road to redemption. "Everything About Dr. Tang" focuses on the special "battlefield" of the operating room, with the "full magnetic levitation artificial heart" as the context, through various cases to depict the various lives of doctors and various social focus issues. The large-scale modern spy drama "Opponent" revolves around the story of "spy war" in the era of peace, telling the story of a group of intelligent national security policemen, with superb reconnaissance technology and love for the country and the people, to detect spies against all odds. "Glass" focuses on the special unit in the hidden front of our army, the Second Bureau of the Central Red Army Military Commission, and reproduces the legend of the unsung heroes who reconnaissance and information transmission during the Long March. By showing the plain but resilient life of a pair of Hutong sisters, "Wishful Thinking" conveys the enterprising spirit of ordinary people who struggle tenaciously and endlessly.
At that time, the main creators of each play will appear at the new drama promotion meeting one by one, and actors Qin Lan, Han Dongjun, Re Yiza, Liu Peiqi, Gao Xiaopan, Feng Qinchuan, Hai Yi, Zhang Lei, Lin Yi, Chi Shuai, Liu Tingzuo, Song Meijie, and Fan Shiran will also come to the scene to talk about shooting feelings and interpret the role inside and outside.
Strive for a hundred years of road, look forward to a new journey. The 29th Beijing Television Program Fair (2021· Autumn) takes Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as the guide, finds the coordinate positioning and the focus point of force in focusing on and grasping the "two overall situations", based on the new development stage, implements the new development concept, builds a new development pattern, takes the top-level design as the guide, takes the content construction as the foundation, takes the advanced technology as the support, takes the brand activity as the link, takes the talent training as the breakthrough, takes the coordinated development as the starting point, meets new opportunities, responds to new challenges, and meets new expectations. Help content creation and production continue to prosper, and high-quality masterpieces continue to emerge, striving to write a new chapter in the development of radio and television in the capital.