A week after the end of Journey to the New West 7, Lao Luo took his new roundup "Friday Friday Night" back online to tvN. Unlike the reality show field that he used to excel in, this time he made a new attempt, producing an experimental entertainment reality show, a selection of short videos.
Each program is divided into six sections: art, science, travel, cuisine, labor, and sports, and the corresponding section names are "Magical Art Country", "Magical Science Country", "Li Ruizhen in New York New York", "My Friend's Recipe", "Experience life factory", "Cheer for you", the program mode is very simple, it is a splicing collection of the content of these six sections.
The duration of short video content with different themes is limited to less than 15 minutes, and at the same time, it is combined into a variety show, which essentially caters to the general trend of the development of mobile short videos, and also helps traditional TV stations such as tvN to make content transformation attempts.
Affected by youTube, TikTok and other short video platforms, the variety market at home and abroad are trying to do micro-variety shows. The Korean market has created in-depth creation on the YouTube platform, produced highly acclaimed micro-variety shows such as "workman", and last year MBC also created an experimental variety show "What are you idle doing" relying on the Vlog form.
Before the Chinese variety market, there are Hunan Satellite TV's customized reality shows based on short video shooting, and then there are Tencent Video, Watermelon Video, Weibo Cool Burning Video, b station, today's headlines and other network platforms have seized the huge market of short video micro variety shows, and the heat of short videos can be seen.
Judging from the guests of the show "Friday Friday Night", Luo Pd has gathered the love he has cooperated with this time, in addition to the resident guests such as Yin Zhiyuan and Song Minhao, the long-lost cooperation with Li Ruizhen and Li Shengji has also become the biggest highlight of this show.
The director himself not only personally directed and filmed the program, but even appeared frequently on camera, as an off-site personnel to promote the program process. The program currently broadcasts two episodes, from the overall ratings and communication effects of the program, the majority of netizens are still rarely recognized by this new variety show. Is Lao Luo's variety show secret really not working this time?
A long variety show attempt at short video content
The integration of short videos and long variety shows, domestic and foreign markets have not developed a suitable program model. What is common is a micro-variety show of less than 20 minutes, or a reality show that combines short videos such as Vlog. There is no difference in the form of the program, but the difference between the length and content segmentation.
The same is true of this "Friday Friday Night", in the form of a long variety show, the content is simply divided into 6 parts, each part of the link is independent, the content theme is not the same, there is no logical connection between the links, and the link transition is only reminded through subtitles to inform the audience of the countdown time to enter the next link.
Hong Zhenqing is responsible for the "Recipes of My Friend's House" section, with her as the protagonist to go to a friend's house to explore how to make local family food, really visit home, taste food and interact with friends' families, showing the wisdom of the local people, with a certain degree of closeness. At the same time, the program will summarize the method of making dishes and present them in the program to meet the learning needs of the public to watch food programs.
Li Ruizhen's "Li Ruizhen in New York New York" is a tourism sector. Revisiting the old place as an old New Yorker with the Roppd team, taking everyone on a culinary and cultural experience. As a Chinese food lover who is addicted to Hong Kong-style refreshments, Li Ruizhen arrived in Chinatown in the first episode of the show to conduct a full range of food eating and broadcasting. Go back to the shops he used to visit and introduce the audience to what he sees as New York.
Yin Zhiyuan, Song Minhao, and Zhang Dulian participated in two links: "Magical Science Country" and "Magical Art Country". In these two parts, the program team invited Professor Jin Sang-wook and Professor Yang Zhengwu to give 1v3 lectures on physics and art theory respectively, and to tutor the three artists on relevant knowledge.
For example, the first lecture of "The Magical Art Country" is the secret of the price of the painting, and the experts introduce the value of the painting to the stars in this link, as well as the cold knowledge of the highest auction price, such as the painting called "Universe" has been auctioned to a high amount of 13.1 billion yuan.
The interaction between the three stars and an expert professor sitting at a long table, one question and one answer, is actually the main focus of the session. After finishing the science course, the three artists studied the next art course in the same space. These two sections are more like a science popularization of scientific and cultural knowledge, and there are relatively few variety shows.
The sports section "Cheers for You" is based on Park Ji-yun and football commentator Han Junxi as the protagonists, and the short video content is that the two people personally watch judo, curling and other important sports competitions at the scene of the game, and cheer for players of different ages. Due to the short time, the role of the ordinary person is difficult to stand, the sports competition is difficult to fully display, the core character is not brilliant, and this link has not been loved by the audience.
Lee Seung-ki's labor section is "Factory for Experiencing Life", which borrows the form of "workman" and presents the full documentary content from the beginning of the work to the end of the work. The first phase went from collecting the hair cockles, picking them up, transporting them to the final packaging, and the second phase experienced the production of Han Jing. This section documents a complete work experience.
Overall, the six links are independent, and it is actually difficult for the audience to form a coherent memory point in terms of content. The way of direct transition is relatively blunt, and this relatively time-saving and labor-saving way ensures the integrity of each link to a certain extent, and also loses the logical relevance of the content.
Documentary content how to ensure the variety show point
Although this is a reality SHOW, it is essentially based on documentary content, so the packaging of variety shows is very basic and necessary. Judging from the way the show was produced later, The unique style of Luo PD can be seen everywhere.
For example, his humor, which is well known to the audience, is that he likes to directly cut off the language expression of the artist, and will also use an innocent way to show the real situation of the filming of the show, reminding the audience that there is no scenery and map in the section of "Li Rui Town in New York".
The handling of these details allows the show to have its own personal labels and attributes of Luo Pd, and his frequent appearances in several sections have also made him one of the highlights of the show, and even actively intervened and promoted the process of content in the program, such as using off-site questions to increase the amount of information in the content. His direct interaction with the stars also satisfies the expectations of the audience to a certain extent.
If it comes to the core point of the show, we have to mention the long-lost cooperation between Luo Pd and Li Ruizhen and Li Shengji. In view of the personality characteristics of the two of them, Lao Luo created two in-depth experiential columns of travel and labor, which are also the two most interesting sections of the whole program.
Li Ruizhen's travel show back to New York and Lee Seung Ki's work experience show were well received in the first issue, and according to the feedback from the first issue, the program team also adjusted the order of the sections, and the first link of the second issue was Lee Seung Ki's "Factory of Experiencing Life".
In fact, in the final analysis, what the audience likes and the program is interesting to present is the content of deep experience, and experience and participation can allow stars to directly interact with the corresponding projects. For example, visiting and tasting food, traveling and finding familiar shops, experiencing the real labor process, and so on. These stories, which focus on the core characters, will naturally increase the drama of the content.
On the contrary, although the knowledge narration sitting at the table can output a large amount of information and materials, the content is not high and not enough, and the star artists only participate in the discussion of related topics through the form of questions, there is no corresponding rule design, and the overall appearance is relatively boring, which will make the section lack obvious points.
In fact, you can go directly to the science museum or do relevant experiments on the spot in the science link, and when teaching art courses, you can go to the art museum to enjoy the exhibition, etc. Although these specific methods need to be explored, they can ensure that the stars can experience in-depth in the process of completing the knowledge remediation to the greatest extent.
From the perspective of program production, if each section is designed in this way, it is equivalent to the program team producing six completely different reality shows, although the volume is relatively small, but the actual planning workload is five or six times that of ordinary variety shows. Therefore, from this point of view, it is not easy to produce this variety short film set.
If you want to strengthen the point of view in the future program production, you may still need to add some rules to the design, so that the six sections can be connected into a whole in the program. For example, a task can directly determine the length of the section content, and so on. The design of the rules is only used to ensure the variety of points of view, and does not directly interfere with the short video content.
Although the performance of the first two episodes of the program was not satisfactory, it can be seen that Luo Pd's production momentum under the trend of short videos also reflects the ambition of variety producers to try new themes and aggregate new resources. Regardless of whether the program model of "Friday Friday Night" can be improved, it is hoped that Luo Pd can bring fresh content to the public in art, food, life, science and other aspects.